10th May 2016
11mins
New Mayor same housing challenges
Labour’s Sadiq Khan has comfortably beaten his Conservative rival Zac Goldsmith to become London Mayor, retaking City Hall from Boris Johnson, who has stepped down after eight years. Both candidates put housing at the heart of their campaigns, but it remains to be seen how much influence the new mayor will have on London’s chronic building shortfall. He has promised 50,000 new homes a year, with a particular emphasis on affordable housing – alongside a raft of policies designed to deter ‘buy-to-leave’ investing, require developers to prioritise sales to Londoners, and increase the rights of renters.
Khan has promised a business-friendly administration, and supports Crossrail 2 and HS2, both of which are likely to open new areas to housing, although – like all major party candidates – he is committed to protecting greenbelt.
“In common with previous mayors, Khan is likely to struggle to meet his house-building targets, given continued local opposition to new developments and limited brownfield options,” says Black Brick Managing Partner, Camilla Dell. “With London’s population forecast to grow to 10 million and beyond, the private rental sector will have to take the strain. Rents and prices are only headed in one direction, providing an enormous opportunity for investment clients.”

But the overall figure hides wide variation. Knightsbridge has shed 6.8%, and South Kensington prices are off 4.9%, Knight Frank figures show. Meanwhile, emerging prime areas such as Islington (up 8.2%) and City and Fringe (8.1%) have performed strongly.
The reason is straightforward: those areas dominated by international buyers have suffered from falls in demand as a result of falling oil prices, sanctions on Russia, and the slowdown in the Chinese economy, among other factors. Conversely, those parts of London where demand is driven by domestic buyers have benefited from the perennial shortage of supply and the strong recent performance of the UK economy.
In addition, recent changes to taxation have reduced the appeal of more expensive properties. Investors seeking attractive rental yields and the prospect of capital appreciation have been pushed towards properties below £2 million – which tends to lead them away from traditional prime areas in west London.
This differentiation is expected to continue: Knight Frank is forecasting that PCL West is set to deliver returns of 10.2% from 2016-2020. PCL East, meanwhile, is on course for 26.4% over the same period.
This complex picture has two related implications for buyers: the first is that they need to cast their nets more widely when carrying out a search; and the second is that they need to consider areas of which they might not have much knowledge.
“The upshot is we’re seeing considerable interest from investors in parts of London they aren’t familiar with,” says Caspar Harvard-Walls, Partner at Black Brick. “They need a buying agent that not only offers broader geographical coverage, but also brings extensive knowledge of emerging PCL.
“In a market that’s going up, it’s hard to make a bad decision – in a market like this, good guidance is really important.”

More than £30 million worth of property was snapped up in less than five hours, with one seller queuing up at 1am to be first through the doors, according to the Daily Mail. But for some of our clients, the development is old news – and they secured apartments for more than a third less than they changed hands last month. Black Brick was offered access to the development in its first phase, and in November one of our clients bought at apartment at £1,125/square foot. A comparable unit was sold for £1,534/sq ft at the public opening.
The increase in prices is a function of the strong demand the developer has seen since the first phase. But, with London awash with new developments, how can buyers anticipate those that are likely to rapidly rise in value?
For us, the BBC Television Centre development stood out for a number of reasons. The site has excellent Tube, train and motorway links, including to Heathrow. The area is undergoing extensive regeneration, including the Westfield extension and the development of a new Imperial College campus nearby.
The development itself is within an iconic building, and will include a hotel from the Soho House group, a Cowshed gym, and a number of leading restaurants from the same brand. These aspects made it a standout development that we were happy to recommend to our clients – with fantastic results.

Agency Foxtons is merely the latest to warn that the run-up to the referendum is set to harm its business, as political uncertainty paralyses the property market. But, as is often the case, this creates opportunities for buyers.
For all the froth in the opinion polling, the betting markets – which have tended to outperform pollsters in recent elections – have remained convinced that the UK will opt to remain in the EU. Indeed, those odds have tightened in recent days: Betfair, the largest online betting exchange, shortened its odds of a remain vote from a 71% probability to 75% following US President Barack Obama’s visit to the UK, and his outspoken comments in favour of EU membership.
Property sellers who persist in seeking to transact in the face of this uncertainty are likely to be highly motivated to sell – and those buyers who can look beyond 23 June are likely to be able to snap up a bargain by getting ahead of a post-vote relief rally.
Kensington tightens up planning

The move follows a quadrupling of applications between 2010 and 2015. Allowing owners to combine properties makes it harder for the borough to meet targets for new housing – it is required to add 733 units per year, and the council estimates it was losing around 100 each year through amalgamation.
Given that large properties trade at a premium, merging properties can be an attractive prospect for investors – and can drive purchases. Buyers need to stay abreast of changes to council policies and practices, which can sometimes alter without much publicity. Similarly, buyers need to ensure that, if they are buying a property that may be the product of an amalgamation, it has received the appropriate planning consents.
Acquisition of the month 1 – The Stage, Shoreditch EC2

An apartment in this brand new development proved perfect for our client, an Indian buyer seeking a buy-to-let investment in PCL for under £1 million. Our connections got us in on the ground floor: we had access to the development before it was marketed to the general public, allowing us to negotiate a favourable discount, securing a one-bed unit for £787,500.
Acquisition of the month 2 – Roderick Road, Hampstead NW3

The offer was accepted in October last year: but numerous problems up and down the chain meant it took another six months to exchange contracts. The whole process required huge amounts of management, encouragement and patience – but we put in the hard yards so our client didn’t have to.
ePrivate client accolade for Black Brick

In addition to the services we offer property buyers, we periodically act for clients selling properties. This month we have one new prime London property on our books:

For more details, to arrange a viewing or to see what else we are currently selling please contact Caspar Harvard Walls chw@black-brick.com or call +447827277741.
We would be delighted to hear from you to discuss your own property requirements. For a non-obligatory consultation, please contact us.