Result: Reputation

Garrett Street

The Challenge

Our clients were looking to sell this unique Freehold “live-work” warehouse conversion measuring over 4000 sq. feet in Old Street/Clerkenwell, EC1. Our clients were high profile and we therefore decided on a more discreet approach that did not involve over exposure to the market, or listing the property on any of the traditional web portals. Given the rare and unique nature of the property we also knew exactly what kind of buyer the property would appeal to and how to effectively target them.

 

The Perfect Conclusion

After a carefully targeted campaign, tapping into our network of buying agents, private banks and other professional intermediaries, we generated multiple interest on the property resulting in several bids in a very short space of time. Within just a few weeks, we received a full asking price offer on the property from a well-qualified buyer. Once the sale was agreed the property exchanged contracts within one week. In a sluggish sales market, this was an outstanding achievement for our client.

 

The Unfair Advantage

We have the contacts and expertise to handle sensitive sales in a difficult market. The property was sold within four weeks at the full asking price resulting in the best possible outcome for our clients.

Pont Street

The Challenge

Our repeat Hong Kong client was searching for a property with very specific requirements that are hard to achieve in the Knightsbridge area. The property had to be situated in a period building, with ceiling heights of at least 3m, but with no-one above the bedrooms. Apartments in the area generally have depreciating ceiling heights as you go up in the building, so there are very few flats on the top floors where this can be found. The building also had to have a lift.

 

The Perfect Conclusion

We successfully agreed the purchase of this stunning 2,050 sq ft duplex penthouse apartment with 3m ceiling heights and far reaching views across Knightsbridge. The apartment has been purchased shell & core, providing a blank canvas for our client to create a new unique space to their own taste. We negotiated £200,000 off the asking price, with the final purchase price equating to a rate of £2,097 per sq ft. Similar flats in good condition on the street have achieved as much as £3,346 per sq ft in the last 12 months.

 

The Unfair Advantage

We’re patient – despite very tough search requirements, we worked tirelessly over a 12 month period in order to source the right apartment for our client

Lion House

The Challenge

Our repeat client for whom we originally acquired Red Lion House, was looking to acquire other investment property in Central London. We were the very first to be made aware of Lion House, a freehold block of 6 apartments, located directly behind our clients house. Strategically it made perfect sense for our client to acquire the building given the close proximity to his main house. Our challenge was trying to secure the property at a sensible price and avoid the block being launched onto the open market.

 

The Perfect Conclusion

Given our strong track record of having recently acquired Red Lion House, we used this as a key advantage and managed to swiftly agree terms at £7 million, saving our client 6.6% from the asking price. This equated to a very reasonable £1826 per square foot, without the property ever being openly advertised.

 

The Unfair Advantage

Our track record and strong reputation for getting deals done opens doors. We were the first in and secured the property without it ever coming onto the open market.

Allen Mansions

The Challenge

Our repeat client who we originally sourced an apartment for in Allen Mansions was looking to sell their private parking space having secured alternative parking elsewhere for their car collection. The space was located within an enclosed garage, fully fitted with power outlets and automatic gate access. Prior to creating a marketing brochure, we oversaw a light refurbishment of the space. Selling a car parking space on its own will naturally only appeal to a limited set of buyers.  

 

The Perfect Conclusion

We reached out to our network of other buying agents, local agents in the area and also used social media to advertise the space. Within 24 hours of being instructed, we received an offer at the full asking price from a resident of the building.

 

The Unfair Advantage

We think outside the box. By using social media, we raised awareness of this unique opportunity and secured a buyer at the full asking price within 24 hours.

53 Queen’s Wharf

The Challenge

Our client was looking to sell this two bedroom, two bathroom new build apartment in Hammersmith, West London. The challenge was selling in the midst of the current Brexit market uncertainty and competing against at least two other similar flats for sale in the building.

 

The Perfect Conclusion

Pricing the property at the right level was crucial. As a result we generated more than one interested party and agreed a sale at the very respectable price of £950,000 (equating to £1,103 per sq ft) to a cash buyer. The property exchanged and completed within 4 weeks.

 

The Unfair Advantage

The right advice is crucial. In order to achieve a sale we knew the property had to look appealing compared to the competition. We agreed to price it just below what the other competing apartments were asking and subsequently found a proceed able buyer who was willing to transact quickly.

Lillie Square

The Challenge

Our client was looking for a 3 bedroom apartment in a new build development to hold as a long term investment. The budget for the purchase was £2,000,000.

The Perfect Conclusion

We identified a rare opportunity to purchase a stunning, sub-penthouse apartment in the popular Lillie Square development from a distressed seller who could no longer complete. Lillie Square will be one of the most high-profile residential developments in London, transforming a 7.4 acre car park on Seagrave Road into 808 high-end new homes offering modern garden square living. The seller, having originally exchanged contracts at £2,074,000, wasn’t able to complete on the purchase and as a result we were able to agree terms on the contract at £1,700,000, some £374,000 or 18% below the original contract price.  Three bedroom apartments in this scheme and on this floor have traded at £1,714/sqft, we secured this for our client at at a highly competitive £1,352/sqft.

The Unfair Advantage

We buy below market value and can identify highly motivated sellers. At £1,352 per square foot, we acquired the property for 18% below the original contract price.

Red Lion House

The Challenge

Our client was a sophisticated investor, already owning significant commercial and residential real estate assets in London. He had been looking for some time to acquire a family home in London, and did not want to pay the huge premium that comes with buying new build properties. He needed 4 to 5 bedrooms and at least 3000 square feet in Marylebone or Mayfair.

 

The Perfect Conclusion

We identified a freehold house in Mayfair, measuring just over 8500 square feet which was being sold by receivers. The house had previously been sold in 2014 for £19.175m. Once a famous pub, The Red Lion was shut down in 2009 and sold to a luxury developer, and initially had asking price of £25 million. With 6 bedrooms, 6 bathrooms, 2 receptions rooms, dining room, kitchen, media room, gym, swimming pool, roof terrace and an internal lift, the house met with every single one of our clients requirements.

The purchase price of £15 million, equated to a highly competitive £1748 per square foot. Unmodernised houses in Mayfair usually achieve over £2000 per sq. foot, and modernised houses often achieve well in excess of £3000 per sq. foot. Red Lion House was in almost new condition, so the price was extremely attractive. Of course, we were not the only potential buyers interested in the property, and we had to move quickly and demonstrate our ability to get on and do the deal in order to win the contract from at least two other interested parties.

The area immediately surrounding the property is interesting from a future investment perspective. On one side of the property business entrepreneur and billionaire John Caudwell is developing his own private residence of over 50,000 sq. feet, and on the other side he is developing a new luxury block of residential apartments – Audley Square which is due to be one of the most luxurious new build developments in Central London, with prices set to be in the region of £10,000 per sq. foot.

Finally, we are in discussions with our client regarding our Vacant Care Service to help look after and service our clients home for him when he is travelling.

 

The Unfair Advantage

Mayfair houses traded at an average rate of £2567 per square foot in 2018. We acquired Red Lion House at an astonishing £1748 per square foot, 32% below the market average.

The Sherwood

The Challenge

The brief was to find an immaculate one bedroom apartment, in a secure apartment block close to our client’s university at Regents University College.

 

The Perfect Conclusion

We were able to secure a large, off market, one bedroom apartment in the Crown Estate’s newest development, the Sherwood which is just off Regents street. The building has just under gone a complete renovation and has been fitted out with both a concierge and 24hr security. Through our long standing relationship with the estate agent we were able to gain access to several one bedroom apartments that weren’t on the open market, this being the best.

 

The Unfair Advantage

We have the inside track – not every property is listed on websites… this ideal one bedroom apartment was sourced entirely off market.

Neo Bankside

The Challenge

The brief was to find a large, modern, two bedroom rental apartment in great condition, within a portered block with a lift, private gym and private gardens in South West London. Our client also had plans to move most of their large furniture from Canada to London and so careful planning on our part was needed to ensure larger items of furniture would fit into the apartment.

 

The Perfect Conclusion

We identified a large two bedroom apartment on the 4th floor of one of the best new developments South of the river, Neo Bankside. The development has all the private resident facilities that were required– including the 24 hour concierge, gym and private gardens. We managed to save our client money – they originally had given us a budget of up to £5,200 per month to work with, but we managed to secure this apartment for £4,460 per month a 6.4% saving from the asking price.

 

The Unfair Advantage

We are expert hand holders – relocating to London can be a daunting experience. We managed and oversaw our clients move from Canada to London, seamlessly, and negotiated them a 6.4% saving.

Luxborough Street

The Challenge

The brief was to find an immaculate one bedroom apartment, in a secure apartment block between Baker Street Station and Marylebone High Street. From the point of instruction we only had 7 days to research the market, view options, organise a tour, negotiate and schedule the client to move in.

 

The Perfect Conclusion

We were able to secure a large, one bedroom apartment in a well-known mansion block right between Baker Street Station and Marylebone High Street. The apartment was renovated only 12 months ago and remains in fantastic condition. This flat had been on the market for less than an hour before we had organised a viewing for our client to see it. Leaning on our experience our client had the confidence to negotiate decisively and secured the apartment below the asking price in record time.

 

The Unfair Advantage

We personally wrote letters to every resident living in the building, making them aware of the sale. As a result we were contacted by a resident who had a friend interested in purchasing the apartment. We then conducted viewings with their representative and negotiated the subsequent offers agreeing the sale at £1.8m, just £50,000 below the asking price.