House Price Falls: London Sellers Accepting Hefty Price Reductions in Buyers’ Market

Higher mortgage rates and an increased supply of homes have seen buyers achieve sizeable discounts

By Charlotte Duck

Sellers in London and the South East are being forced to accept offers of an average of £25,000 below their asking price, according to Zoopla’s latest House Price Index.

This works out at a 6.1 per cent discount, a five-year high, and more than the 4.8 per cent average discount (or £11,000) recorded for the rest of the UK.

These reductions are being driven by higher mortgage rates and an increased supply of homes, creating a buyers’ market.

As a result, London house price growth sits at -2 per cent, down from 4.4 per cent this time last year.

‘Sellers have been over-optimistic on pricing for too long and we’re now seeing a shift in mindset as they realise that unless they have something incredibly special, they’re going to have to be flexible on price,’ says Jo Eccles, Founder of Eccord.

Buyers playing hardball

The property market is experiencing the dual pressure of buyer demand being 13 per cent lower than in 2019, and 34 per cent more homes for sale, compared to a year ago.

There is more choice for buyers, and this is fuelling the downward pressure on prices as they feel confident enough to negotiate.

“These are the best conditions for home buyers for some years with more homes to choose from and with sellers more prepared to negotiate on price to agree a sale.

“There is a growing acceptance that what a home might have been worth a year ago is now largely academic given current market conditions,” says Richard Donnell, Executive Director at Zoopla.

He adds that “sellers have plenty of room to negotiate with average house prices still £41,350 higher than the start of the pandemic”.

Larger homes = bigger discounts

While discounts are being experienced across the board, it is larger family homes that are seeing the biggest percentage reductions.

“Over the past two to three months, we’ve had a number of clients find properties that had previously been out of their price bracket, but become available to them after the vendors dropped their price, presumably after receiving no offers,” says Mark Humphrey, director of MHC Mortgages.

“This has been for larger family homes – with several examples between £700,000-900,000.”

That said, Camilla Dell, managing partner at Black Brick, believes many discounts are occurring because the sellers are being too optimistic in the first place.

“We are only seeing big discounts on property that was over-priced to begin with or on property that is seriously compromised. Good properties, that are what we love to call ‘best in class’, located on desirable streets and in turn-key condition, are selling well and often at or even above the asking price.”

Eccles warns buyers of sellers “pricing high to allow room for negotiation, so the buyer can feel they’ve achieved a discount ‘win’. In these cases, buyers should beware of ‘paper discounts’, that is a big discount off an inflated price, which sounds great at dinner parties, but they may only be paying fair value or even a premium.”

While these Zoopla figures make depressing reading for sellers, it is important to remember that London itself is faring slightly better than the commuter towns of the South-East; a return to the office and better value for money has marginally shielded the capital from the worst effects.

London prices remain high in absolute terms but they have ‘only’ increased by eight per cent in the last six years, compared to a whopping average of 28 per cent for the rest of the UK.

“In contrast to the rest of the country, London has not experienced a sweeping decline in house prices, however, the market does experience a higher volume of price adjustments. A good agent understands where the market is trading and has the data to find the best price that will still stimulate activity,” says Guy Gittins, CEO of Foxtons.

How London’s individual boroughs have fared

Drilling down to individual boroughs within the capital, there is very little movement month-on-month, with most areas remaining static or seeing a tiny reduction.

Year-on-year, the City of London was the only borough to experience any increase, with prices gaining a marginal 0.6 per cent or £4,880, making the average house price £768,300.

Havering and Kensington & Chelsea saw the smallest price decreases across London, with prices reduced by 0.4 and 0.6 per cent to an average of £415,900 and £1,209,100 respectively.

At the other end of the scale, Croydon was the capital’s biggest faller with a 3.4 per cent price reduction, equating to £13,860, making the average house price £396,700.

It was closely followed by Harrow with a 3.2 per cent decrease, or £16,980, to £511,600, and Bromley which had a 2.9 per cent drop (£15,450), making the average property price £515,100.

PCL Buying Agency Reveals Its Best Deals of 2023

Mayfair-based Black Brick has sourced 23 properties on behalf of its clients this year, including two “rare treasures” in Chelsea and Knightsbridge – and an apartment overlooking the Eiffel Tower in Paris. “The increase in the volume of clients we are looking after this year demonstrates the value that buyers are placing on having a professional to represent their interests in a challenging market,” says boss Camilla Dell.

High-profile London buying agency Black Brick has revealed how and where its clients have been spending their money over the last 12 months.

The Mayfair-based firm has secured a total of 23 properties on behalf of its client base since January (up from 21 in 2022); highlights being an off-market apartment overlooking Kensington Palace Gardens, a double-fronted family home in Chelsea, and an apartment with views of the Eiffel Tower in Paris (marking the team’s first acquisition in France).

UK buyers were behind nearly a third of the purchases (30%), followed by those from the US (20%), West Africa (15%), Italy (10%), Switzerland (5%), Canada (5%), UAE (5%), Singapore (5%), and Bermuda (5%).

66% of BB clients have bought with cash this year, compared with 34% last year, and SW1 has proved the most popular postcode.

Nearly two-thirds (65%) were purchasing their primary home, with 30% buying for investment, and the remaining 15% as second homes. Last year, that split was quite different: 77%, 14%, and 9%.

The largest discount negotiated from asking was 15% (on a property in Montagu Court in Marylebone).

Camilla Dell, Managing Partner, and Founder of Black Brick: “It has been an interesting year for the Prime Central London property market. The increase in the volume of clients we are looking after this year compared to last year demonstrates the value that buyers are placing on having a professional to represent their interests in a challenging market. We have seen a dramatic increase in cash buyers, with the number of cash buyers doubling year on year. This demonstrates that for many high-net-worth buyers, the use of finance is discretionary. The pivot to cash was inspired by interest rates, which jumped from 0% in 2021 to 5.25% today. When interest rates were low even some very wealthy high net worth buyers used mortgage finance, mainly because it was a simple way of protecting themselves from inheritance tax which is only charged on the equity you own in a property.

“Now clients, particularly younger people, are rethinking that strategy. Older clients who are more concerned about legacy planning are also reverting to cash deals and using jumbo life insurance policies to help protect their heirs from massive future tax bills.

“The rise in investment buyers is also an interesting trend. For cash buyers, the buy to let market is still compelling as a long-term hold and with rents having risen significantly and forecast to rise a further 18% over the next 5 years, this sector continues to attract investment, particularly from corporate buyers.

“This year many of our clients have been focused on buying apartments in prime central London, close to transport links and a great high street. A key requirement this year has been air conditioning, or the ability to install it. During the pandemic our clients were very focused on buying property with outside space, but this rarely features as a must have requirement today. We’ve also noticed a real lack of appetite from clients wanting to do any work to a property with most preferring to buy a property that is turn-key or in excellent condition. Borrowing money to fix up a home is expensive, and research by Rated People suggests the cost of home renovations has shot up 40 per cent since 2020. Good builders are booked up months in advance. People might consider a renovation project if the property is really special. But the days when people would deliberately opt for a wreck they could add value to are gone. Building work is stressful, time consuming, and expensive, and the profit margins have been seriously eroded.”

“We have also witnessed stiff competition for best in class homes this year. Two of Black Brick’s recent deals illustrate just how hot London’s market can get when a rare treasure comes up. In August we helped French clients upsize to a larger home in Chelsea Green. Other buyers were also sniffing around the super double-fronted house we found them on Burnsall Street, and we advised our clients to offer £6.3m (slightly above asking price) in order to secure the deal.  Another client was after a lateral flat with a prestigious address. We helped them find a two bedroom property on Cadogan Square– arguably London’s best garden square – and helped them navigate a competitive buying process. Since homes like this don’t come up very often, we advised our clients to offer £4.55m and they were thrilled when their bid was accepted. Homes like these will continue to outperform in 2024.

Dell added: “Looking to ahead next year, the market is likely to stay subdued because of continued higher interest rates and the looming general election, however PCL remains a desirable, safe place to buy, particularly for those seeking long term capital growth. As a global city it is not surprising that Black Brick’s client list represents buyers from every continent on earth.

“These buyers are attracted to London for many reasons: its work opportunities, its great schools and universities, and its cultural and social life. Britain’s comparatively stable and moderate political system has particularly attracted American buyers nervous about the potential for Donald Trump to return to the White House next year, and keen to take advantage of the strength of the dollar. There are also early suggestions that Middle Eastern buyers, who have been property shopping in the British capital since the 1970s, will see now as a good time to buy in a safe and stable location. A London investment is unlikely to net them instant capital gains, but in a diverse portfolio there is always space for an ultra-safe and stable investment.”

Black Brick’s Deals of the Year

Best Off-Market Deal: York House, Kensington, W8 (£9.5mn)

“York House is one of Kensington’s most sought-after desirable mansion blocks due to its location, security and privacy. Apartments rarely come up for sale in the building, but when they do, they tend to sell quickly. Black Brick’s clients had been looking unsuccessfully on their own before appointing them and had recently lost out on an apartment in the area. Black Brick were first in the door to view this spectacular top floor apartment with high ceilings and far-reaching views. They successfully secured the apartment for their client before anyone else had viewed it.”

 

Managed Sale of the Year: Queensberry Mews West, South Kensington (£3.45mn)

“Black Brick sourced this stunning dual aspect, three-bedroom three-bathroom mews house, with air conditioning and off street parking in South Kensington several years ago for its Irish clients. They had enjoyed using the property, but due to ill health could no longer travel to London. They contacted Black Brick to discreetly help find a buyer. Through their network the team successfully identified a fantastic cash buyer who bid more than their clients had paid for it in 2019 and transacted within four weeks. Our clients were delighted with price and speed of the transaction.”

 

International Deal of the Year: 7 Champ de Mars, Allée Adrienne Lecouvreur (€3.5mn)

 

Best Pied-à-Terre: Cheniston Gardens, Kensington (£1.7mn)

 

Best Family Home (Outer Prime London): Southway, Golders Green (£2.895mn)

 

Best Block Investment Deal: Ashburn Place, South Kensington (£6.155mn)

 

Best Prime London Family Home: Burnsall Street, Chelsea (£6.28mn)

 

Best New-Build: Capella, King’s Cross (£2.4mn)

 

Biggest Discount of the Year: Montagu Court, Marylebone (£1.7mn/15%)

 

Prime Flat Deal of the Year:  Cadogan Square, Knightsbridge (£4.55mn)

 

City Pad of the Year: Triptych Bankside (£2.55mn)

Executive Boardrooms Are Being Turned Into $22 Million Apartments

These are the luxurious second lives of London offices, with sprawling views over the Thames.

By Sarah Rappaport and Damian Shepherd

Minutes from Parliament at Westminster, 9 Millbank used to be the headquarters of Imperial Chemical Industries, formerly the largest manufacturer in Britain, which once made products such as the acrylic plastic Perspex.

Now brokers are ushering high-net-worth clients, titans of industries and finance executives through the building to see apartments like one called the Gainsborough—listed for £18 million ($22 million)—that includes a wraparound terrace offering views over Lambeth Bridge, as well as period features such as a stained-glass window depicting the female allegory of Britannia, a symbol of imperial might.

On the other side of the palace of Whitehall, the Raffles London hotel just opened in September in a building that once housed the formidable Department of War, the UK’s engine of planning during both world wars. Top hotel suites are offered for £25,000 a night, and the penthouse in the residential portion of the Old War Office, or OWO, is expected to fetch as much as £100 million.

Squeezed for space in prime central London, developers are turning what were formerly executive corporate boardrooms, department stores and civil servants’ offices into high-end apartments and luxury hotels. Limited places to build has high-end developers putting historic buildings in their sights, despite the challenges and higher costs of working with listed, or landmarked, buildings.

“American clients have been loving the history and charm of some of these older buildings,” says Will Watson, partner at the Buying Solution, a property agency that represents buyers. “What puts off a lot of international buyers in London is a lot of our properties are old and higgledy-piggledy, floors are uneven, you can’t get air conditioning, but when you get something as luxurious as the OWO, those concerns don’t matter anymore.”

In the converted properties, buyers love getting the stately features combined with the modern amenities—gyms, pools and, yes, even air conditioning—of the upgraded spaces. The storied histories of these buildings have been a plus for buyers who want to claim a piece of British history.

Large-scale development opportunities in prime central London are few and far between, says Toby Downes, London specialist at property advisory Haringtons. “These big landmark sites are all developed or being developed,” he says. “The stock just doesn’t exist the way it did 15 years ago.”

Meanwhile, a quarter of London businesses are trimming office space, according to a Bloomberg survey earlier this year. Central London has an office vacancy rate of about 8.5%, representing around 20 million square feet of empty space, according to a reportfrom broker CBRE Group Inc. That could equate to an estimated 28,000 homes if converted into residential buildings, the company says.

But it’s tricky. Many empty offices in the capital aren’t entire buildings but sit alongside other tenants. And the heavy costs associated with making a building fit for living can also deter conversions. Local authorities can also be obstacles, wanting to maintain offices to protect employment.

It’s not just a London problem. Less than a third of global Class C offices, generally defined as buildings over 20 years old in need of work, can be converted to housing, according to an analysis of almost 1,000 buildings by architecture firm Gensler.

“Physically, not all office structures can enable sufficient capacity, daylight, ventilation and vibration standards without the need for significant modification,” says Zoe Bignell, head of UK development advisory at CBRE.

Across Hyde Park on the edges of Westminster, the Whiteley, an historic office building that once housed one of London’s first department stores, is being converted into apartments that start at £1.5 million. It will also contain luxury hotel brand Six Senses’ first property in the UK. It is set to open next year.

The developer, Finchatton, was allowed to demolish everything besides the facade, because the concrete inside was failing. The building now has solar panels and upgraded cooling and heating systems.

“It is more challenging to work on these,” says Alex Michelin, founding partner of Finchatton. “On the Whiteley, we had these incredible windows but needed to find someone to restore them. And we found one guy in the North of England who could do the work, but he couldn’t do it all himself, so we had to work with him to train people to get these windows up to modern standards.”

Michelin says that you would have never been able to knock down a listed building, but the appetite for refitted buildings is there now in a way that it wasn’t 10 years ago.

“The Whiteley was an unloved shopping center, desperately in need of a reinvention,” he says. “We had a vision of what this could be and just decided to go for it. It’s what we love about London—these incredible historic buildings.” One of Michelin’s next projects is the transformation of the former Connaught Chapel, a listed building in St. John’s Wood that was previously a commercial office and TV recording studios.

Watson says his clients, who generally have budgets of £5 million and up, don’t have the patience for refurbishment projects and want them ready to move in immediately.

But it’s not just enough to be in central London. You have to be in the right part of central London for a property to be a surefire hit—and that’s not necessarily the case with properties in neighborhoods like Whitehall, which is home to Parliament and the office of the prime minister. As home to corporate and government offices, the neighborhoods grew over the decades to cater to those types of inhabitants.

Westminster can be quiet on weekends, and the area around the Whiteley is in the process of undergoing a massive transformation project that will include a new entrance to Kensington Gardens, as more upscale shops and restaurants open nearby. Still, you’re not likely to want to borrow a cup of sugar from your neighbors at the OWO: the Ministry of Defence and the Department for Energy Security and Net Zero. Meanwhile, MI5 sits next door to 9 Millbank.

“The difficulty is the location,” says Camilla Dell, managing director and co-founder of agency Black Brick. “Most of my clients buying at the upper price range want to be by Bond Street and their private members clubs in Mayfair.”

Before the Raffles London hotel opened, along with its nine restaurants and three bars, one potential buyer was turned off from an apartment at the OWO because there was nowhere nearby to get a great coffee, says Jo Eccles, founder of high-end estate agency Eccord.

The transformation of buildings like the OWO has changed the makeup of one of London’s most famous neighborhoods. A recent visit on a Wednesday found it buzzing, with tourists, residents and Westminster workers filling up the building in the after-work hours.

“You can buy a glass tower anywhere,” Michelin says. “But when you move into the Whiteley, it’s clear you’re in a historic building in London.”

Why Is It So Hard To Sell A House In 2023?

The unpalatable truth for many sellers is that the price of their properties is simply too high

By Melissa York

Buyers are sitting on their hands waiting. Waiting to catch that mythical sweet spot between interest rates falling and property prices rising. And as they wait, sellers are left competing for a dwindling pool of potential buyers.

The Bank of England reported this week that in September mortgage approvals for house purchases were down 32.5 per cent compared to the same month last year and down almost 5 per cent on August — traditionally the quietest month.

HM Revenue & Customs reported on Tuesday that sales decreased by 17 per cent this September compared with a year ago. Sarah Coles, the head of personal finance at Hargreaves Lansdown, says: “The worst September in a decade reflects how tough the property market was in the summer, when mortgage rates were surging again. And despite a slight easing since, the gloom that settled over the market doesn’t seem to have shifted significantly.”

“It seems that it may well take more significant mortgage rate falls to clear the dark clouds that have settled over the property market, and at the moment we’re not expecting this until well into 2024,” she adds.

However, Rightmove reports that the average new seller asking price increased by 0.5 per cent (up by £1,950) in October to £368,231.

The stalemate between buyers and sellers means just 60 per cent of properties on the market sell, compared to 80 per cent at the height of the pandemic property boom.

Figures from the estate agency Hamptons show that in October 2021, the average home sat on the market for 28 days before being sold. In 2022, this increased to 45 days and this year, homes are taking 60 days to sell on average.

Sometimes, there is an obvious flaw standing in the way of a sale, such as subsidence or high ground rent, that could affect whether a buyer could get a mortgage.

However, the unpalatable truth for many sellers is that the most common reason a property isn’t selling is the price is too high. “The bottom line is [buyers] are finding a better house for the same money,” Edward Heaton, the founder of the property buying agency Heaton & Partners, says.

It is only natural for a homeowner to lose their objectivity, and Brits have grown to expect a handsome pay-off when they come to sell. Some estate agents take advantage of this and flatter sellers with overinflated prices to win business, then quickly reduce the price. “It is almost an art,” Heaton says. “If a valuation sounds too good to be true, it probably is.”

Half of the homeowners who sold in October accepted less than their original asking price.

In September the share of agreed sales that had been discounted peaked at 54 per cent, although this is falling as mortgage rates begin to dip. The average two-year fixed-rate mortgage rate is now below 6 per cent for the first time since June.

In most negotiations, the seller starts high because they expect to be bartered down. But evidence shows that sellers need to get the price right first time otherwise they end up losing money.

Stuart Ducker, the strategic solutions director at the property data company TwentyCi, says: “It takes longer to sell overvalued properties; however, undervalued properties still sell faster than correctly valued properties, so getting the valuation wrong in either direction has a direct impact on the time to sell.”

He adds: “If buyers see a price as realistic, the whole sales process moves 7.5 per cent faster than it did last year. This is most likely to be because they are still keen and not pulling out because they believe they are paying a fair price.”

Justin Holder, senior head of sales at Hamptons in Chiswick, west London, recently sold a property priced at £1.4 million in two weeks, for £1.436 million. But when he advised another seller to market their home for £1.5 million, they instructed an agent who was willing to list it for £1.6 million. It was reduced multiple times and ultimately failed to sell at all.

Even homeowners that reduce their price are finding they are having to accept an offer on average 1.2 per cent below the final asking price, Hamptons reports.

In one extraordinary example, the owner of 39 Eaton Terrace, a three-bedroom terraced house in Belgravia, central London, put the property on the market for £8.45 million in 2016. It was marketed by four different estate agents over a seven-year period, during which the price was reduced from £7.5 million to £6.55 million.

The estate agency Tedworth Property took the property on in June with an asking price of £6.15 million. It received an offer a month later, and the sale was completed in early September for £5.75 million — 2.7 million less than it was originally marketed.

While getting the asking price right is essential, how do you know which valuation to trust? Most experts suggest asking for three valuations and getting the agent to justify their calculation. It should take into account recent sales of similar properties, the price of properties currently on sale and current market conditions.

Holder says: “Sellers should be careful not to only be steered by the price of properties currently on the market at the expense of past sales data as they may be simply following other misguided advice.”

In 2013, London homes were selling a month faster than ones outside the capital, but now they are taking two weeks longer to sell. David Fell, a senior analyst at Hamptons, suspects this reflects the house price cycle as London properties have been taking longer to sell for the past eight years.

Buyers fled to the countryside during Covid too, and London has never quite recovered from it. Fell says: “There tends to be a bit more older stock hanging around [in London]. If and when these homes find a buyer, it pushes up the average time to sell.”

However, London’s prices are holding up better than in other parts of the country, even though they are still selling at a discount.

Research from the estate agency comparison website getagent.co.uk found that properties are selling for an average of 5.9 per cent (£37,000) below asking price in London, compared to Wales, where properties are selling for 23 per cent (£61,000) below.

If you do decide to reduce the price, “Ten per cent is really the minimum to trigger the portals to refresh the listing, pushing it in front of new eyes and at the top of the feed”, according to James Gow, the head of London sales at the estate agency Strutt & Parker.

The average price reduction on a property sold in England and Wales is 14.5 per cent (£53,000), according to getagent.co.uk.

To hide the number of reductions taking place, some agents indulge in “portal juggling”, where they delist a property, then relist it so it looks new to the market. Rightmove suppressed this practice by increasing the length of time a property has to be delisted before it can be relisted again from two weeks to fourteen weeks.

Sellers worried about how price reductions will look to potential buyers can always opt to sell “off-market”. This tends to be for higher-priced properties or those of a particularly sought-after style.

Estate agencies will carry out discreet valuations and attempt to match your property with a potential buyer from their in-house database, or by working with buying agents, to sell it without it ever being listed on the property portals or shown in estate agency windows.

Last year, half of the properties that the buying agent Camilla Dell found for clients were not publicly advertised and that has grown to 55 per cent this year as the market has become more price sensitive.

Dell says: “Sellers can test the market. The more expensive the property, the higher the likelihood it won’t be openly available for sale. According to industry database Lonres, there are currently four properties for sale in London above £50 million and three of them are off-market.”

Alternative strategies

Home staging

More sellers are employing property styling services, also known as home staging, to help speed up the sales process. These experts will declutter and “de-personalise” your home and rearrange the furniture before a sale.

Lemon & Lime Interiors, for example, charges up to 0.5 per cent of the property’s asking price to declutter and take professional photos and up to 1.5 per cent for the loan of furnishings.

It claims that the homes it stages sell four times faster and for 8 per cent more than comparable unstaged properties.

Lemon & Lime recently decluttered a home in Derbyshire that had sat on the market with no interest from buyers for three months. Less than two weeks later, it sold for more than £35,000 over the asking price.

Elaine Penhaul, founder and director at Lemon & Lime, says changing the presentation of a home is “more palatable” to many sellers than reducing the price. “Often people won’t express interest because they can’t visualise themselves living in the home, regardless of how cheap it seems to be,” she adds.

Renting

If selling is still a struggle, then there is unprecedented demand in the rental market — that is if you can afford to move on without selling and are willing to put off a sale for at least a year

Higher mortgage costs have held homeownership out of reach for many at the time that overseas students and young professionals have returned to the cities. At the same time some landlords have sold up due to falling profitability in the face of high interest rates, reduced mortgage interest relief, selective licensing schemes and expensive management agency fees.

The result is an average of 17 prospective tenants for each property available to let in England, according to the industry body Arla Propertymark. This has pushed asking rents up and on Zoopla they are are now 10.3 per cent higher than this time last year.

Take it off the market

The last resort is to take the property off the market and try again in sunnier climes. The average number of properties for sale per estate agency branch fell from 49 in August to 39 last month and the average number of new valuations conducted dropped from 25 to 20, according to Arla Propertymark.

Timing the market is a risky business, though. Today, the average house price is £291,000, and it’s not likely to reach the £300,000 milestone until the end of August 2025, according to analysis of historic market trends from the lender easyMoney.

Sellers who need to move would do well to remember how much their house was when they bought it. EasyMoney’s Jason Ferrando says: “We would encourage them to shake off any concerns about the immediate economic landscape and instead look at the long-term performance and consistency of the market’s performance over the last 50 years.”

‘A Source of Joy, and Painful Expense’: How to Renovate a Listed Home

By Alexandra Goss

Renovating a house from top to bottom is not for the faint-hearted, but if the property is listed, this comes with many added layers of red tape and expense. Just ask Claire Collins, who has spent two years restoring an elegant Georgian house in Lansdown, Bath.

“When I bought the house, it was so beautiful but hadn’t been touched in decades,” says Ms Collins, who has completely overhauled the five-bedroom, Grade II-listed townhouse. As well as restoring it to its former glory, she is adding 21st-century sustainability credentials such as insulation, an air source heat pump and solar panels.

The works entailed a lengthy dialogue with the local planning department about what changes could be permitted, plus help from specialist architects and structural engineers, as well as months of painstaking research. Ms Collins, who runs Concept Interior Design and Decoration, even went to Bath’s Guildhall to find plans showing the Victorian gothic conservatory that once abutted the house.

 

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“This had been replaced by a 1980s conservatory that was falling apart, and the planners initially wanted me to rebuild a gothic conservatory,” explains Ms Collins, who eventually gained consent to create a garden room that has “a nod to the Victorians”.

“It’s a bit of a dark art dealing with the planners – you have to do a lot of homework and spend a huge amount of time and money,” Ms Collins adds. “Yet planners are so important – without them, historic buildings in places such as Bath wouldn’t be beautifully preserved.”

Buildings are listed to recognise their special architectural or historic interest. There are about 400,000 listed buildings in England, around 47,000 in Scotland and 30,000 in Wales – and all are governed by strict rules.

High prices for materials and rising mortgage rates have dampened buyer demand for renovation projects generally – and this is even more the case for listed properties, according to Jamie Jamieson, of Jamieson Property Search in Norfolk.

“There’s a lack of appetite to do a lot of work and if the property is listed, the cost of specialist architects, heritage consultants and builders has made people wary,” he says.

Even if you’re not planning to do major work, these old buildings tend to require more maintenance than a modern home, warns Jonathan Hopper, of Garrington Property Finders.

“Listed properties are the classic cars of the property world, and their unique nature and character can be a source of both joy and painful expense – often together. The kerb appeal of a beautiful, historic property can be hard to beat, but you should never buy one lightly.”

If you’re weighing up buying a listed property, here’s what you need to know.

 

Understand the listing

The listing of buildings was introduced in the 1950s to protect Britain’s heritage buildings, and more properties are listed by Historic England, Historic Environment Scotland and Cadw in Wales every year. In general, all buildings built before 1700 that survive in anything like their original condition are likely to be listed, as are most dating from 1700-1850. Some notable post-war properties are also included.

Most listed buildings in England and Wales are Grade II, “of special architectural or historic interest”. Less than 6pc are Grade II* – “particularly important, of more than special interest” – while Grade I status, comprising only 2.5pc, is for those of “exceptional interest”.

A listing must be studied carefully to understand its scope. In most cases, classification protects the whole building – inside and out – along with structures, including modern extensions. It can also include outbuildings, walls and even garden statues.

 

Read up on the rules

A listed building cannot be altered without special permission from the local council, known as “listed building consent”. In general, it’s easier to make changes to Grade II listed buildings, whereas it’s much harder for Grade II*, and almost impossible for Grade I.

As well as getting consent – and, often, also planning permission– for altering internal layouts or adding extensions, you may also need permission for minor changes to Grade II*-listed buildings, such as door handles or wallpaper, warns Claire Carter, of John D Wood & Co estate agency. Mark Lawson, of buying agency The Buying Solution, once helped a client buy a Grade I-listed house where they were not allowed to change the paint colour in the hall.

Confusingly, the rules are not clear cut. All cases are treated on an individual basis and different councils – and even different individual council officers – have subtly different listed buildings consent requirements.

 

Prepare to negotiate

In general, planners now often prefer new extensions to old buildings, says William Green, from Fisher German estate agency. He also advises asking for more than you want and being prepared to accept a middle ground.

“So, if you ask to remove a wall, it’s possible that you’ll be allowed to open a wide archway,” he explains. “Above all, be consensual with your conservation officer. Take their advice and don’t go to war – because you won’t win.”

Philip Harvey, from the buying agency Property Vision, had a client who wanted to convert an old farm shelter made of telegraph poles and corrugated sheeting into an indoor swimming pool.

“As it was in the curtilage of a Grade II*-listed medieval farmhouse, listed building consent was required and, unfortunately, the conservation officer tried to argue that the shelter couldn’t be removed as it showed ‘the story of farming on the site’,” Mr Harvey explains. “After some time, sense finally prevailed and it is now a swimming pool.”

 

Breaches are really serious

Carrying out work without the correct permissions is a criminal offence, with a maximum penalty of two years’ imprisonment or an unlimited fine – Rhianne McIlroy, of buying agency Middleton Advisors, has heard of fines of £100,000-plus for unapproved renovations. “Not to mention you may have to reverse the changes you’ve made,” she adds.

Even more frightening, when you buy a listed building, you inherit any unauthorised work undertaken by previous owners. As there is no time limit on enforcement action, you may have to reverse the alteration – whether that’s a poor replacement window, an extension or a swimming pool.

As such, during the buying process you need to instruct an experienced solicitor who is well-versed in listed buildings in your area, and who can check all previous works had the required consent. If anything was changed without permission, you can retrospectively apply for approval, but don’t sign on the dotted line until this has been granted.

Camilla Dell, of the buying agency Black Brick, has had at least three sales fall apart when it was discovered that changes to a listed property were not consented. “Also, most mortgage lenders will not lend against a property that has been altered without the proper consents,” she adds.

Even if past mistakes don’t derail a sale, they can cause exorbitant costs down the track. David Mackenzie at Carter Jonas estate agency once had buyers purchasing a house with an historic mural, which ran upwards from the ground floor to the upper floors via a cantilevered staircase.

“The owners had painted over the original mural and it needed to be completely put back to its original state – a very expensive endeavour,” he says.

 

You need expert help

Before you buy, it is crucial to get a full building survey from a surveyor who specialises in historic properties in your area. This will be more expensive, but will give you an important insight into the condition of the building and any potential issues – as well as give details on the building materials, and even possibly cover the extent of remedial work required.

Also, if you’re buying with a view to doing work, consult an architect and builder who specialise in listed buildings to look at it and advise what work could potentially be done (subject to consent) and at what cost, says Carol Peett, of West Wales Property Finders.

Note that work to listed buildings will often have to be done by specialist craftspeople in heritage materials, such as lime mortar. In some cases, this is extremely specific – Adam Lascelles, of By Design estate agency in Lincolnshire, once sold a listed property where the owners had to use a particular sheep’s wool from Wales for loft insulation, and specialised wood from Norfolk for their garden fences.

If you have the right people on board, the seemingly impossible can be done. Craig Fuller, of Stacks Property Search, recently helped clients to buy a house that had 49 breaches of listed building consent.

“Yet my buyers went ahead and have had plans approved for nearly every request – including making new openings in the main walls and putting in larger windows,” Mr Fuller says. “They had exceptional advisors with extensive experience with the planning office.”

 

Budget for the costs

Higher building costs for listed homes mean that insurance premiums tend to be higher, and you may have to find specialist cover.

Jess Simpson, of Jess Simpson Property Search, advises budgeting at least 20pc extra for renovations depending on the level of the listing and the renovations. Note, too, that timescales will be considerably longer due to planning and having to secure the specialists needed.

The cost of purchase, plus that of restoration, rarely equals the value of the house when done, warns Robin Gould, of the buying agency Prime Purchase. “So it takes a special kind of person to take on one of these projects and plough oodles of hard-earned money into preserving an historic building for future generations.”

 

Beware the draughts

Listed buildings have single-glazed windows, no insulation and were built to breathe. Large rooms and high ceilings in Georgian properties, for instance, also make them expensive to heat, while listed buildings are exempt from needing an energy performance certificate (EPC).

While you can make simple improvements, such as adding loft insulation and curtains, getting consent for measures such as double glazing or solar panels can be difficult – and, in some cases, impossible.

 

Look out for red flags

If a building is old and “feels” special but isn’t listed, tread carefully, warns Mark Crampton, of Middleton Advisors, because it could be “spot listed” when a planning application is lodged. “This can scupper plans if the intention is to make significant changes,” he says.

This fear was what prompted a client of Jo Eccles, of the London buying agency Eccord, to pull out of the purchase of a £17m house previously owned by a world-renowned musician.

“As their vision for the property developed, with plans for a basement swimming pool, it became clear there was a risk their plans could prompt a review of the property’s status, resulting in it being listed,” Ms Eccles explains. “It was too big a risk to take and our buyers had no choice but to walk away.”

 

Embrace the benefits

As well as rubber stamping your own piece of history, a listing gives the wider area cachet – and protection. If you own a listed property in a Georgian terrace, for instance, it’s likely your neighbours will also be listed, meaning there is little chance of the beautiful road being ruined by an ungainly modern addition.

A listed home with wonderful architecture and an interesting history may also be able to make you money, says Joe Charlton, from Strutt & Parker estate agency in Canterbury. “We’ve had plenty of clients who have let out their listed house or gardens for film or photoshoot locations and earned income with little hassle,” he says.

London’s Mega-Mansion Fire Sale: Why The Super Rich Are Slashing Millions Off Their Asking Prices

By Ruth Bloomfield

Super-luxury property owners are knocking millions off their house prices in the hopes of making a sale in a struggling market

In the early summer the sun was shining, the air was scented with lilac and Kam Babaee was full of optimism when he put his former family home on to the market for £7.95 million.

The magnificent seven-bedroom Gothic vicarage in Chiswick had just been fully renovated and Babaee thought that another family would snap it up.

But over the weeks that followed, his optimism faded along with the lilac blossom. Buyers came to look. One even made an offer but could not raise the cash and had to drop out.

Last month, Babaee bowed to the inevitable and knocked a cool £1 million off his asking price. The house is now listed with Dexters for £6.95 million.

“I am a commercially minded businessman, and £6.95 million in the bank is better than £7.95 million not in the bank,” says Babaee.

Across prime London, homeowners are reaching similar conclusions. Trophy mansions, beloved family homes, glamorous townhouses on famous streets and fabulous lateral flats on garden squares are all having seven-figure sums shaved off their asking prices to tempt buyers over the threshold.

Babaee bought his former vicarage back in 1999, renovated it and moved in with his family. In 2016, in the throes of a divorce, the family moved out.

The house was rented out, for £500,000 a year, until 2021. Then, with the housing market in its post-pandemic boom, Babaee — founder of luxury boutique developer K10 Group — took it back, did it up and put it onto the market.

For him a paper loss of £1 million is not an issue. He has a bigger problem with keeping the house empty and mothballed while he pays about 10 per cent interest on the development loan he took out to do the work to it.

“I am a realistic person,” he says. “Interest rates have surged, and if you are selling a trophy asset like the vicarage, you set a sensible price to get people in through the doors.”

‘It is not just super-distressed sellers cutting prices’

Because Babaee has owned the vicarage for well over two decades, he will certainly enjoy a windfall when he sells — whatever the price. But some owners simply want to unload surplus homes, even at a loss.

Buying agent Camilla Dell, founding partner of Black Brick, is currently acting for a client who is in the process of buying a house in Knightsbridge. “Its owner is a billionaire, he bought it at the peak of the market, and he put it on sale for significantly less than he paid for it,” she says.

“He is selling it for even less, because he just doesn’t need it any more. It is not just super-distressed sellers who are cutting prices.”

Dell believes the rash of price-cutting is down to the fact that vendors have finally woken up to the fact that London’s prime property market is on the fritz.

Savills reports that average sale prices in prime Central London have dropped 1.2 per cent in the past year. Across prime London they are down 2.1 per cent. Transaction levels — the number of homes being bought and sold — have also seen a downturn.

And this stagnation is nothing new. According to house-price analyst LonRes PCL, sale prices almost trebled between 2003 and 2013 — surging from £630 to £1,674 per square foot.

But over the past decade, what with increases in stamp duty, Brexit and the pandemic, they have inched up only 3.5 per cent to £1,733 per square foot.

The same pattern of a decade of dramatic price growth followed by a long slow flatline has been seen across the wider prime London property market too and, it seems, buyers have finally realised that their central London home has not been quite the genius investment they had assumed it would be.

“Finally, the penny is dropping,” says Dell. “Anyone who wants to sell a property has got to be realistic, because buyers are super sensitive about price.”

Madly overpriced

The other issue is that many of the homes currently now being discounted were, to be blunt, madly overpriced to start off with. Buying agent Jo Eccles, managing director of Eccord, agrees.

“We had a shortage of supply during the pandemic, estate agents were desperate for instructions, so they were pricing higher to win instructions,” she says. “There were also vendors who were very overconfident and unrealistic about the value of their homes.”

The cold, hard reality of the prime London market is now making those owners — and agents — change tack. “We have seen estate agents say to sellers that they can’t sell a property for a certain price; they see that it would be a complete waste of time and they are never going to get paid,” she says.

As an estate agent, Marc Schneiderman, director of Arlington Residential, has found himself having some very delicate conversations with prospective vendors about price over the past few months.

“Most property owners at the middle and top end of the market feel that their home is worth more than it is,” he says. “You try explaining to someone who thinks their home is beautiful, but which hasn’t been renovated in 15 years, that a buyer is going to come in and want to redo it all.”

These house-proud owners want to price their properties at a level Schneiderman politely describes as “ambitious and optimistic”. And in a market that is flying, with plenty of eager buyers and not much stock to buy, this strategy can work.

In a market more nervous and price conscious, and in which there are plenty of houses to choose from, it won’t.

Not all sellers have their feet on the ground, however. “There is a house in Knightsbridge we are circling for a client at the moment,” says Eccles. “The owners spent around £15 million on it, and a lot on doing it, but the problem is that the way it is done is very personal and is not going to appeal to anyone else.

“We have to price it as though it were a gut job, unless the client has got immaculate, timeless taste and not many people have that.”

International buyers look to Dubai and Portugal

Traditionally prime central London’s market was propped up by high-rolling international buyers, but while there are plenty looking, says Eccles, few are actually putting hands in pockets.

“They are circling, the appetite is there, but they are so discretionary that they don’t have to buy,” she says. “They still like London but unless there is a really compelling reason they just say: ‘We’ll come back next summer.’”

Dell agrees that the overseas buyer market has been dented in recent years, what with increases in stamp duty — some aimed directly at overseas and second-home owners, and the prospect of the non-dom system — which allows foreign nationals to reside in the UK and pay minimal tax — being dismantled by a possible future Labour government.

“We have to be honest with ourselves,” says Dell. “There are parts of the world which are more welcoming and tax friendly to foreign buyers than we are, like Dubai or Portugal.”

Another deterrent to foreign buyers has been the introduction of tighter anti-money-laundering regulations, which has encouraged the shadier end of the international buyer market to look elsewhere.

Additionally, the decision to impose travel bans and freeze the assets of Russian property owners following the invasion of Ukraine has also sent a clear “go away” message.

Schneiderman thinks that prime central London won’t revive until interest rates come back down again.

Rich people in big houses, he says, might have an enviably Instagram friendly lifestyle but they are no more immune to economic headwinds than anyone else. Their power bills are massive, City bonuses are not what they were and parents are anticipating having to pay VAT on school fees if Labour wins the next general election.

When interest rates were low many of them took on big mortgages. Now they are wondering how to keep on paying them. “Even people in lovely, expensive houses are doing a bit of number crunching,” says Schneiderman.

Navigating the UK’s buy-to-let market

Owning buy-to-let property can offer a range of benefits, including a passive income and the potential for capital growth. And for those with property in London’s prized ‘golden postcodes’, there’s also the added allure of status.

Yet, rising interest rates, slowing house price growth and significant regulatory reform are raising questions about whether UK buy-to-lets are still a profitable investment.

In our latest real estate-focused article, we look at the pressures facing many landlords, but also the opportunities that may be opening up.

The headlines are hard to avoid: ‘Is this the start of a great buy-to-let sell-off?’1 and ‘Lots of us are very anxious: why Britain’s buy-to-let landlords are selling’2.

On the face of it, some landlords are reconsidering their investments – they are more than twice as likely to be selling than buying, with a record-high 20% of landlords selling up in the last 12 months alone, according to the latest data from the National Residential Landlords Association3.

Many are mortgaged buy-to-let investors coming to the end of their mortgage deals – faced with the double whammy of soaring mortgage rates and the end of mortgage interest relief, which was phased out in 2020. It’s forcing some landlords to quit the market and sell up, despite property prices falling across the UK4.

“It’s probably the smaller landlords and those squeezed the most who are going to be making some difficult decisions,” says Lucian Cook, Head of Residential Research at Savills.

Market opportunities

And while landlords are no doubt feeling the pinch, this doesn’t tell the whole story. There are still opportunities out there – especially for those with capital available and less mortgage debt, who are well-positioned to take advantage of depressed valuations in the current market.

“Anyone looking to invest in buy-to-let must come into it with their eyes wide open,” says Stephen Moroukian, Head of Product and Proposition for Real Estate Financing at Barclays Private Bank.

“Seek professional advice, do your research, check your numbers and be aware of all the latest regulations. For instance, if you have the liquidity, is a straight-cash purchase necessarily the right option? And what about wealth planning, tax considerations and exchange rates? You need to make sure every outcome has been deliberated; but there’s no doubting the figures can still add up.”

And even if the financial benefits of buying a piece of prime UK real estate are not immediately apparent, there are other reasons why it may still be a worthwhile investment. You might be drawn to that stunning location, or you plan to use the property for a different purpose in the future, or you may just see it as a secure store of wealth given its long-term appreciation potential.

“Of course, landlords will consider using less leverage to generate enough margin to offset risks in the current market,” adds Moroukian. “But it’s worth remembering that historically real estate can also be a useful method of protecting portfolios from inflation, as well as offering important diversification benefits.”

London primed for growth?

High-net-worth individuals are often drawn to the prime central London property market for its resilience, strong fundamentals and global appeal. Property in the vibrant and cosmopolitan city is often seen as a safe-haven asset with strong investment potential – especially with a growing number of international buyers back in town.

And although Camilla Dell, Managing Partner of buying agent Black Brick, says prices are slightly below where they were a year ago, “the prime central London market is performing better than the rest of the UK”.

She adds: “We’ve taken a large volume of new enquiries from buyers in the Middle East and the US looking for homes and investments in the city. I believe there’ll be some excellent buying opportunities over the coming months, especially as sellers are now starting to be far more realistic with their pricing.”

Rents hit record highs

Despite some improvements to rental supply in the UK’s prime markets5, many areas remain chronically undersupplied – most notably the exclusive postcodes of London.

This has led to rents increasing at their fastest pace on record, according to the Office for National Statistics6 – giving landlords some extra wiggle room. Knight Frank is reporting that prime London rents are now more than 25% higher than they were at the start of the pandemic7. Savills is also forecasting prime London rents to rise by another 13.6% in the next five years8.

“The London rental market has seen some extraordinary growth in the last two-and-a-half years, with double-digit rental growth not uncommon9,” says David Mumby, Head of Prime Central London Lettings at Knight Frank. “And while things are starting to normalise, I still expect strong rental growth of around 5%-6% this year.

“The one- and two-bedroom flat markets in the prime London postcodes of Knightsbridge, Chelsea, Notting Hill and Kensington have been exceptionally strong – and I believe these areas also have room to grow in the long term.

“It’s worth noting, too, that prime central London (PCL) property prices remain 15% below their 2015 peak10, so while it’s a tough time right now, we are long overdue growth in PCL. If you can hang on to your property, there may be significant upside to come.”

Mumby adds: “If you’re not servicing a lot of debt and you’re looking at your buy-to-let investment as a long-term hold – say 10 years or more – then I believe there are significant opportunities out there.

“I have absolutely no doubt that we will look back at this period as the bottom of the price curve. And if you’re in for the ride, you’ll enjoy a decent yield along the way, too.”

Dell at Black Brick adds: “Buy-to-let is attractive for clients who are well organised and well financed. Clients who can structure their wealth efficiently, and only require more modest levels of financing are at a distinct advantage.”

Regulatory challenges

But it’s not just rental yields and potential capital growth to consider, many landlords have seen profits reduce significantly in recent times with changes to tax laws and an alphabet soup of new regulations to adhere toOne additional regulation that landlords no longer need to comply with is upgrading the energy efficiency of their rental properties. This was expected to cost £10,000 or more for an average property11, but the UK government recently revised plans to scrap the policy (instead encouraging landlords to do so when they can)12.

Then there’s the ever-increasing maintenance and repair costs to factor in, as well as the difficulty of finding good tenants. With the Renters’ Reform Bill currently weaving its way through parliament13, which will bring more protection for tenants, landlords will soon need a valid reason to evict tenants – for example, citing antisocial behaviour, unpaid rent or a need to sell the property.

“The rental sector is becoming more regulated, which can only be a good thing – for both tenants and landlords alike,” says Mumby at Knight Frank. “And while it inevitably means more costs and time-consuming compliance for landlords, it does force you to operate in a more professional manner, as well as taking more of a long-term view. You cannot just expect to make a profit in two, three or four years. The most successful investors view rental properties as an asset class to hold for at least 10 years.”

Cook at Savills concurs: “It’s the larger landlords, particularly those that hold their investments in a corporate structure, who are going to be better equipped to handle the ever-expanding regulatory challenges facing the buy-to-let market – because they’ve got economies of scale, and also economies of learning.

“For some smaller landlords, it’s going to reduce the flexibility they have on their assets. And some of these new regulations are going to be hard for them to stomach.

“It’s why I see the sector becoming weighted more towards the larger landlords, or those who are equity rich. They are also the ones who are going to be able to capitalise on rental growth prospects and perhaps sense opportunities to pick up stock that’s now coming back on to the market.”

 

How will the general election affect house prices?

What impact will the vote have on buyers and sellers? And which party really is the homeowner’s friend?

By Melissa York

Who would you trust with the biggest investment you’ll ever make; the Labour party or the Conservatives? A year on from Liz Truss’s mini-budget, with mortgage interest rates of 6.5 per cent biting into incomes, it feels as though the connection between politics and the housing market has never been stronger.

The shadow of last September’s fiscal fiasco has been instrumental in cooling down 2021’s overheated property market. The average asking price is down 0.4 per cent over the year, Rightmove reports, the biggest drop since March 2019. More than a third of properties listed for sale on the property portal have been reduced in price, by £22,700 on average.

And there’s more upheaval on the way. The next UK general election must be held by January 2025. Pundits predict the prime minister Rishi Sunak will wait for inflation to settle before going to the polls in the autumn 2024.

YouGov polling suggests that over half of British adults think there will be a Labour victory, meaning a change of government is a real prospect.

One ill omen for the Conservatives is falling house prices. A report by the buying agency Middleton Advisors, compiled by the housing analyst Yolande Barnes, places 50 years of housing data in political context.

It found that falling house prices were a feature in two out of three regime changes since 1975, whereas there has been no change in the governing political party during a period of rising house prices since 1979.

Kate Eales, the head of regional residential agency at Strutt & Parker, says: “Over the last 40 years, the property market has become more political with each election. From right to buy to stamp duty reform and a mansion tax, buyers and sellers typically become more cautious around an election in anticipation of change and the uncertainty that may bring.”

Which party is the homeowner’s friend?

Real house price growth in the last five decades has risen the most under Labour governments, while four out of the five governments that presided over falling house prices were Conservative.

Middleton Advisors’ analysis also shows that the Labour prime minister Tony Blair oversaw the period of greatest growth in the housing market, with prices increasing by 9 per cent per year on average during his premiership. Between June 2001 and May 2005, when Blair was prime minister, house prices increased by almost £48 a day. Under John Major’s Conservative government, which started during a global recession in 1990, house prices increased by just £3 a day.

This may come as a surprise to market watchers as the Conservative party has traditionally styled itself as the “party of homeownership” in opposition to the Labour party, which is generally more in favour of taxing wealth and assets rather than income.

The property consultancy JLL dug into its data over the last ten years and found that most of the Blair price growth happened in the early days of New Labour when the economy was buoyant.

This period also coincided with the buy-to-let boom between 2000 and 2007, when UK Finance figures show that the number of buy-to-let mortgages obtained increased from 48,400 to 346,000.

So, is it the economy, stupid?

The numbers suggest that the Labour party may have been lucky enough to preside over more periods of economic prosperity than the Conservatives and it is this that has played a bigger role in boosting house prices than its policies.

However, policy undoubtedly influences economic conditions. Real house prices only declined by 5 per cent under Labour’s Gordon Brown, who presided over the worst of the global financial crisis between June 2007 and May 2010, according to Barnes’s report.

In comparison, real house prices have fallen almost 13 per cent during Rishi Sunak’s premiership, who has had to deal with difficult economic circumstances, namely high inflation following a global pandemic.

Introducing housing policies before an election is rarely enough to boost house prices. Government housing policy needs time to “bed in”, Lucian Cook, head of residential research at Savills estate agency, says “to give [politicians] the opportunity to campaign on the back of its track record”.

A good example of this is the introduction of help to buy in 2013, followed by the stamp duty reform in 2014, which allowed the Conservative party to put homeownership at the forefront of its 2015 election campaign.

Do elections move housing markets?

There is little evidence that elections themselves move housing markets (house prices) or affect the number of transactions (sales).

Cook says: “For a general election to have an impact on the housing market the outcome would need to raise the possibility of a material change in the macroeconomic backdrop, direct housing policy or property taxation. Often that isn’t the case, so there isn’t consistent evidence of a tangible election impact on the market.”

Estate agents usually report a market slowdown in the immediate run-up to an election though as buyers and sellers adopt a “wait and see” approach.

Edward Heaton, the buying agent, expects a slowdown of as much as six months before a general election and the most extreme example of this was in the run-up to the 2019 poll.

He says: “There was near panic in some quarters about the prospect of a [Jeremy] Corbyn-[led] government. I know of several people who relocated overseas out of fear of what impact it might have had on their wealth.”

The threat of a higher regulatory or tax regime can spook markets, as proposals for a mansion tax did in early 2010. But this only tends to affect the top end of the market, where buyers are most impacted by wealth taxes.

For the same reason, second-home sales tend to slow down too, Josephine Ashby, from John Bray Estates, says. When elections are held in May, she says the fear of change “tends to take the wind out of the usual spring market”.

The majority of the market, however, appears to be less buffeted by ballots. Across the four elections since 2010, there were just 1 per cent more sales in the three months following election month compared with the three months prior, JLL data shows.

How could the upcoming election change the housing market?

In the midst of a cost of living crisis, housing may be a bigger issue in the next election than it has been in recent years.

Each party will need to demonstrate that it has the ability to bring inflation under control, which has a direct impact on the finances of homeowners and landlords.

The manifestos will also need to have something to offer private renters “who have become more important to securing potential swing seats”, Cook says.

The delay of the second reading of the Renters Reform Bill, which has reportedly been held up by vested interests in the Conservative whip’s office, is not likely to endear the Conservatives to younger or less affluent voters.

However, it could win the Tories the landlord vote, as could ditching new energy efficiency requirements — as Sunak was reportedly considering this week — which are set to cost private landlords £9,260 per property on average.

Higher mortgage rates have priced out many first-time buyers without access to the Bank of Mum and Dad. While the Conservatives have introduced discount schemes such as First Homes and 95 per cent mortgage loan guarantees, these have not been enough to counter higher interest rates and they do not appear to have a successor to Help to Buy in the works.

● How mortgage valuations are driving down house prices

The Labour party has a homeownership target of 70 per cent (it currently stands at 64 per cent) and it is looking at a state-backed mortgage guarantee for people who can afford mortgage repayments but cannot save for a deposit.

Help to Buy has been accused of artificially pushing up new-build house prices and any demand-boosting policy is likely to be scrutinised for its ability to distort the housing market.

Marcus Dixon, director of residential research at JLL, says: “Overall the biggest spikes in activity have been around changes in tax rules (such as stamp duty land tax) rather than the result of an election.”

Property pundits seem satisfied by the assurances of the shadow chancellor Rachel Reeves, who recently ruled out wealth taxes on assets. However, there has been talk around raising council tax for second homes and creating a national register; giving first-time buyers priority to purchase new-builds; “ending the worst excesses and abuse of leasehold tenures”; and raising stamp duty for foreign property-buyers.

Perhaps the boldest policy is Labour’s pledge to scrap non-domiciled tax status, which allows people to live in the UK without paying tax on their global earnings. There are about 68,000 such individuals, mainly in London.

“If members of this small but economically significant group decided to vote with their feet and exit the UK, it could have a disproportionate impact on the very top end of the housing market,” Camilla Dell, the buying agent, says.

All of these policies are likely to affect the prime market and investors the most, rather than mainstream buyers and sellers, but critics say it could impact supply at a time when the housing shortage is acute.

This year, the Conservatives ditched their annual house-building target of 300,000 homes, but Labour plans to reinstate mandatory targets for local authorities.

Cook concludes: “While that is unlikely to significantly affect the market in the run up to the election, it probably has the greatest long-term implications for house price growth and activity levels, provided it results in concrete policies rather than arbitrary house building targets without any real plan of how to achieve them over a parliamentary term.”

Summer Deal Digest: Nine of the best luxury apartment sales of 2023 so far

As apartment living regains its appeal amongst PCL’s elite buyers, PrimeResi picks some of the standout deals from the last few months, from top-spec penthouses to grand period laterals.

Demand may have fallen off a cliff during the pandemic, but 2023 has seen apartments mount a resurgence in PCL, accounting for a growing share of sales as lockdown memories fade: 44% of £5mn+ transactions across the capital in the year to last month, up from 40% last year and just 28% in 2021.

This year marks a “clear shift away from a time when larger homes with private outdoor space topped every buyer’s wish list,” noted Frances McDonald of Savills recently, and many other firms have reported renewed appetite for apartment living.

Buying agency Black Brick recently revealed that 90% of deals it’s been involved with so far this year have involved flats, up from 43% last year. “Buyers are clearly bored of being out in the sticks, and are looking for the excitement of city centre living once again, particularly if they need to show their faces at the office,” said the firm’s Camilla Dell, while Jo Eccles of Eccord noted how large lateral living spaces and generous proportions are also driving the demand, particularly for new-builds, which provide high levels of security and service. Planning crackdowns on large-scale new-build apartments are also widely tipped to push up prices for existing stock.

Here are some of the standout examples to change hands so far this year, from marquee units in prestigious new-builds, to unmod projects with ultra-luxe potential…

Clarges Mayfair, Mayfair

Agents recently confirmed the sale of a near-£40mn penthouse overlooking Green Park.

Regarded as one of the very best apartments in the area, the ultra-luxe residence at Clarges Mayfair, British Land’s landmark development on Piccadilly, has a c.2,000 sq ft roof terrace with a spectacular vista taking in the capital’s skyline.

David Turner Property acted as joint sole agent with Knight Frank in the sale of the “special” property, which went through a few weeks ago and marks one of the largest deals in London so far this year; the purchase price is undisclosed, but the guide was set at £39.5mn. PCL agency Rokstone introduced the buyer.

Designed by Squire & Partners and completed in 2017, the super-prime development delivered a total of 34 residences with interiors by Martin Kemp Design.

Residents have access to a five-star private wellness spa with a 25m swimming pool and fully-equipped gym, sauna and steam room, along with a private cinema, meeting rooms, residents’ lounge and 24-hour concierge service.

The site was originally acquired back in 2012, and the first tranche of new-build apartments were released – to great fanfare – in 2014. The scheme went on to smash local price records, and the developer confirmed the final unit had been sold at the end of 2021.

Grosvenor Square, Mayfair

An unmodernised apartment on Mayfair’s Grosvenor Square was tucked away over the summer at an impressive £16mn.

The five-bed mega-lateral, positioned on the first floor of a red-brick block opposite The Connaught, went through at £3,900 per sq ft – marking the highest rate achieved by an unmod apartment in the neighbourhood in the last 12 months.

An unnamed British buyer acquired the “landmark” property as a London family home, according to local agency Wetherell, which had brought it to market for the first time in over three decades. We hear there were several interested parties and serious bidders, including some other residents of the building.

The 4,100 sq ft residence has three-metre ceilings, grand proportions and a barnstorming back story. During the 1920s, it was the London home of Le Mans racing driver Bernard Rubin, one of the legendary “Bentley Boys”, a quartet of famous racing drivers who used to live at 49-50 Grosvenor Square.

One Kensington Gardens, Kensington

One of the best apartments at One Kensington Gardens – a c.5,500 sq ft park-facing example guided at £23mn – was picked up by an unnamed overseas purchaser.

There are only five of these super-sized five-beds in the prestigious development opposite Kensington Gardens and Kensington Palace, designed by David Chipperfield Architects and completed back in 2015.

The successful sale highlights the enduring appeal of the Prime Central London property market to overseas buyers, said Harrods Estates, which collaborated with Strutt & Parker on the transaction.

The striking nine-storey scheme replaced the 1950s-built Palace and Thistle hotels, and the De Vere Gardens mansion block. It now houses 97 generously proportioned residences, specced-out with exotic bespoke materials, full underfloor heating, comfort cooling, and state-of-the-art kitchens.

Residents have access to a full suite of amenities, including a 24-hour dedicated concierge, valet parking, health spa, 25m indoor swimming pool, a private health and fitness centre, sauna and steam room, and private treatment rooms.

A £25mn-plus deal went through at the building just before the UK entered the first Covid-19 lockdown.

St James’s Place, St James’s

An East Asian buyer swooped on a “spectacular” unmodernised apartment just around the corner from Buckingham Palace earlier this month.

The 4,025 sq ft lateral on St James’s Place – directly overlooking Green Park – was listed a few weeks ago at £21.95mn by locally-based agency Oliver Bernard, who described it as a “once-in-a-lifetime” opportunity.

A deal concluded, off-market, at a rate of £5,093 per sq ft, which is said to be a new area record.

The apartment’s position, facing west and up on the fifth floor of the six-unit building, gives a pretty unbeatable vantage point over the 40 acres of royal greenery opposite, and there’s a large balcony to make the most of the vista. Inside, there’s four bedrooms, and a huge reception room with floor-to-ceiling bifold doors. Underground parking, a storage room in the basement, and 24-hour concierge services came as part of the package.

The Bryanston, Hyde Park

Another big-ticket sale was reported at Almacantar’s super-prime resi project The Bryanston, Hyde Park.

A 2,921 sq ft lateral at the Rafael Viñoly-designed building, guided at £18.1mn, was tucked away by Knight Frank’s PCL developments team, achieving a rate of around £6,000 psf.

The luxury apartment up on the 14th floor came with three bedrooms plus a study, and panoramic views across the park. The buyer was from Asia Pacific.

Completed last year, The Bryanston is now the tallest resi development on Hyde Park and has delivered a total of 54 high-spec apartments. Facilities include a comprehensive health spa and wellness centre with 25-metre pool, plus a cinema and a “magical” children’s play space.

The Broadway, Westminster

Northacre reported chalking up over £30mn worth of sales in a single week at its latest project in PCL, including one of the marquee penthouses.

11 residences, including a shell and core penthouse, transacted in the seven-day, £32mn burst at The Broadway in Westminster.

The batch of deals followed a £50mn flurry in November 2022, when another penthouse went through at a rate of £5,200 psf.

Located on the former Met Police HQ site (New Scotland Yard) in SW1, the 258-unit project is being pitched as “the wellness capital of London.”

Designed by architects Squire and Partners and built by main contractors Multiplex, the six Art Deco-inspired towers house 258 apartments across 355,000 sq ft of high-spec resi space, including 16,000 sq ft of health and wellness facilities.

W1 Place, Marylebone

A penthouse at a luxury new-build scheme in Marylebone was sold for £6.3mn amid competing bids.

The “spectacular” apartment at W1 Place on Portland Street is the larger of two penthouses at the forthcoming 37-home development by Concord London.

The three-bed unit – in a prime corner position – had been on with a number of agents, but the newly-launched PCL branch of boutique agency Anderson Rose ended up sealing the deal for the “discerning” purchaser, who paid close to the £6.595mn asking.

Particulars showed a large open-plan living/dining/kitchen space, along with two bedroom suites, a further bedroom and bathroom, and a knockout roof terrace with views across the London skyline.

Kensington Palace Gardens, Kensington

A super-rare apartment on London’s Kensington Palace Gardens sold for £21.5mn over the summer, according to official records.

Listed earlier in the year, the near-5,000 sq ft residence sprawls across two floors of a modernist block on the exclusive private road, and was described by agents as “the ultimate secure ‘pad in town’”.

It usually costs some way north of £100mn to have a KPG address, so this was a real collector’s item; the two/three-bed came with a double-height drawing room, and galleried study area, along with porterage, parking, plus some communal gardens to the rear.

Greybrook House, Mayfair

Marking one of the first significant resi deals of 2023, luxury agency Beauchamp Estates confirmed the sale of a 2,500 sq ft apartment at Fenton Whelan’s Greybook House on Brook Street, asking £8.95mn.

The three-bed lateral was picked up by a “discerning London-based family”, said the firm; a rate of £3,345 psf was achieved.

Fenton Whelan originally unveiled the project in 2018, serving up four lateral residences with prices ranging up to £25mn and perks including 24-hour concierge services and valet parking. The option for a bulk-buy was floated in 2018, for which agents were quoting an asking of £46mn.

Internally, the spec includes custom engineered oak flooring, 2.6m high doors, bespoke sliding walls with antique bronze ironmongery, and Bianco Perlino and Emperado patterned marble flooring.

The Art Deco block, dating back to 1929 and in a prime spot between Claridge’s and Bonhams, was originally designed by architects Sir John Burnett and Partners and served as the London headquarters and showroom of world renowned piano manufacturers, Bechstein.

 

Safe as luxury houses? How security concerns are impacting London’s super-prime property market

TALKING HEADS: PrimeResi investigates the increasing importance of peace of mind for today’s elite buyers, featuring insight from some of PCL’s top agents, developers, designers & security experts….

London may be no different from other world cities in this regard, but recent media reports have painted a particularly grim picture of the capital: widespread looting, armed burglaries and attacks on high-profile personalities in broad daylight have all featured on the front pages over the summer – and security concerns have even been cited as a factor in some A-listers’ decisions to move out to the country.

PrimeResi canvassed opinion from some of the top names in buying, selling, design and development to find out what’s happening on the ground: are HNWIs indeed getting jumpy, or is this just another media storm; how important has security become in the decision-making process; and which practical measures are being installed in the most desirable homes to allay concerns?

“There is an unmistakable surge in the significance of security considerations for high-net-worth individuals,” according to Simon Barry of top-end agency Harrods Estates, while Vic Chhabria of London Real Estate Office describes security as “one of the top non-negotiables” amongst today’s top-end buyers.

We’re told buildings and developments with 24hr security, concierges and porticos are very much in for purchasers harbouring worries, but bunkers and panic rooms are still a step too far for most. Private roads are proving especially popular, reports Marc Schneiderman of Arlington Residential, who has sold six houses on one such turning in north London – all to buyers attracted by the heightened safety.

Officials stats suggest London’s crime levels remain moderate on a global scale, points out Camilla Dell of buying agency Black Brick, who has found convenience and amenities to be higher-up the wish list for HNW buyers than security, but developers are undoubtedly taking note: “The value of feeling secure cannot be overstated,” summarises Kevin Kuok, whose firm is behind one of the new wave of PCL schemes prioritising peace of mind…

Peace of mind and a sense of safety have become invaluable commodities for PCL buyers

Simon Barry, head of new developments at PCL estate agency Harrods Estates: “The demand for luxury properties in prime Central London remains unabated, but there is an unmistakable surge in the significance of security considerations for high-net-worth individuals.

“Today, peace of mind and a sense of safety have become invaluable commodities for prime Central London buyers. These individuals lead high-profile lives and have become acutely aware of the potential risks and vulnerabilities they may face. Fortunately prime central London is perceived to be a safe space and with armed protection officers guarding the many embassies and other high profile corporate HQ buildings which share London’s smartest residential locations, residents know that they can rely on a level of protection and visibility not available in many comparable cities.

“Our prime London clients are looking for more than just luxury living spaces; they seek properties that can be transformed into secure havens. Privacy is paramount, but for some nationalities advanced security features are often non-negotiable. High-net-worth individuals often have unique needs, such as panic rooms, biometric access controls, sophisticated CCTV systems, and dedicated security staff. Additionally, the integration of smart home technology plays a significant role in providing real-time monitoring and control, ensuring residents can feel safe and protected at all times.

“Agresti, a renowned luxury brand, has elevated the concept of panic rooms into an essential status among the super-rich many of whom may prefer to live in detached houses with secure grounds outside more central parts of London. These bespoke sanctuaries seamlessly combine cutting-edge security technology with luxurious aesthetics, catering to the unique needs of those seeking a sense of opulence and safety within their properties. Discreetly concealed behind crafted facades, Agresti’s panic rooms are tailored to each property’s layout and the homeowner’s lifestyle, offering a multifunctional and indulgent space during times of distress.

“Recognising this emerging demand, leading developers have swiftly adapted to incorporate state-of-the-art security measures into their projects. These visionary developers are collaborating with security experts to create residences that employ cutting-edge surveillance systems and have secure entry protocols. New developments offer an additional layer of protection which a traditional London townhouse accessed from the pavement, simply can’t provide.  Alongside more overt security systems, passive measures also have a role to play when buyers chose where they want to live: they may avoid buildings which are over-looked or too close to other buildings, and where the entrance doesn’t allow for a secure drop-off with drive-in, drive out.

“London is generally regarded as safe, and the capital’s enduring allure for international HNWs is also linked to its reputation for safety and stability. The sight of luxury cars parked on the streets of Mayfair and Belgravia is testament to the city’s ability to provide an environment that caters to the unique security needs of HNWs.”

More and more high end buyers are seeking buildings or developments with 24hr security

Marc Schneiderman, director at NW London-based estate agency Arlington Residential: “We are not seeing a trends of HNWIs moving out of London, but we are certainly noticing that more and more high end buyers are seeking buildings or developments with 24hr security.  There are several roads in central and north west London which are gated, with vehicular gates prohibiting anyone uninvited from driving into the road; these roads also have 24hr/seven day a week/365 days a year security personnel constantly on surveillance. One such street, is Courtenay Avenue in Highgate. Located immediately opposite Kenwood House, this private gated road has only 23 houses and is extremely desirable.  I have acted on the sale of six houses in this road, and each buyer whom I sold to, has bought the property because of the security this specific road offers.

“Recently, we have received numerous enquiries from overseas and UK buyers in equal measure, looking for apartments in York Terrace West, Regent’s Park. This is the only terrace in Regent’s Park that is gated and has a visible porter’s lodge staffed day and night. Such is the demand for flats in this location because of the terrace’s unique security arrangements, that we achieved in excess of £3,700 per square foot for the last flat we sold earlier this year.”

There are examples of the very wealthy putting together a massive estate by buying every house and farm that comes onto the market

Edward Heaton, founder of London & country buying agency Heaton & Partners: “We’ve had examples of owners of large country estates wanting to buy any adjoining properties coming up for sale. There are examples of the very wealthy putting together a massive estate by buying every house and farm that comes onto the market.

“It’s not uncommon that you have people literally buying the house next door for extended family, we’ve just acquired a house next door for a client in the countryside where he bought the house for his staff to move into. He also wanted it for security as it was a little too close for comfort to the main house, he wanted to secure his own privacy.”

Most HNW/UHNW buyers worry about their security in any city, not just London

Camilla Dell, managing partner at PCL buying agency Black Brick: “There’s been a lot of talk amongst certain HNW’s about London’s increase in crime and how terrible things are and they are leaving. Donald Trump’s feuding with London Mayor Sadiq Khan also contributed to this rhetoric. As a Londoner, having lived and worked in London my whole life, my own personal experience is that I haven’t noticed an increase in crime. I continue to wear my wedding ring, eternity ring and new apple iWatch and I have never once felt threatened or at risk walking the streets of London. As a buying agent, I walk the streets a lot. I’m not trying to take away from other people’s negative experiences, but I do think a few high profile people have jumped up and down about crime in London but they aren’t leaving London for the crime. They are leaving because they prefer to live in countries such as Dubai with lower tax rates, or for other business reasons. London’s crime index is 53.8 with a safety index of 46.2 meaning we have a relatively moderate crime level compared to other major cities around the world.

“I think most HNW/UHNW buyers worry about their security in any city, not just London. Buyers do love the security that new builds in London offer, having 24 hour concierge/security is a real benefit and that’s one reason why new builds have done so well, but not the only reason. In my experience security isn’t the main draw of a luxury new build, but more the convenience and amenities on offer. Clients seeking total security will often enlist the services of a private security firm to install CCTV and other security measures. Some of my clients have on-site security living in their homes 24/7 but these are rare cases and more about the profile of the client than crime rates in London.

“For clients where security is important, we work with a few trusted security firms, many are ex-police officers who advise our clients on how to make their homes more secure. Security isn’t just about preventing burglaries and intruders but also cyber criminals – something which is often overlooked.”

A physical deterrence, a residential security team, is by far the most effect security measure

Jasper Adams, MD of global security firm Team Fusion: “The importance of security should, in theory start to become more prevalent in the homebuyer decision-making process.  More and more communities are clubbing together for low-level security patrols – particularly at night.

“CCTV and access control systems remain the priority for most. The challenge is making sure that they are being properly monitored! There really is little point having CCTV if it is not being monitored with the capacity to respond immediately. The sad truth is the Police response times are appalling – 45 minutes is fairly standard (and the perception is that the Police rarely attend burglaries).

“The security we provide to our clients properties is designed to deter criminals – prevention is always the best solution – and criminals will always look for easy targets. Our experience demonstrates that a physical deterrence, a residential security team, is by far the most effect security measure.  Technology is important, be that CCTV or sensors, but they are there to support the human rather than the other way round.

“We are seeing a greater demand for K9 solutions to augment physical & technical aspects, but they can be extremely expensive and require trained handlers or they risk becoming too domesticated.”

The value of peace of mind and feeling secure cannot be overstated.

Kevin Kuok, CEO of luxury developer Bellworth Developments: “London’s global city status and position as a major financial hub makes it a hugely appealing market for investment from both an international and domestic perspective. While the city is generally considered safe as a place to live, the value of peace of mind and feeling secure cannot be overstated.

“For purchasers at Lancer Square, our exclusive residential address in Kensington, home security is of paramount importance, especially since many of our clients are frequent travellers for both business and pleasure, whether they are in residence or not. Understanding this need, we have incorporated a plethora of security measures into the development of 36 homes.

“These security measures at Lancer Square include electronic video entry systems that allow direct contact with the concierge team, residences prewired for the future purchaser to install a security alarm of their choice, multipoint locking systems, and a 24-hour concierge. These features ensure that our residents can confidently leave their homes and belongings, knowing that they are well-protected even when they are away. By prioritising home security, we aim to provide our residents with the peace of mind they deserve in a bustling city like London.”

Having a dedicated staff member, such as a concierge, at the entrance or lobby of super-prime properties can play a pivotal role

James Waight, regional director at London estate agency John D Wood & Co: “In the prime and super-prime housing market in London, security stands as an essential pillar of desirability, particularly for overseas buyers seeking prestigious properties in the heart of the city.

“London’s discerning buyers, especially international investors, frequently prioritise properties equipped with garages and private gated drives. These features provide an extra layer of security, assuring a secluded haven amidst the bustling city. Garages offer a safe storage solution for luxury vehicles, while private gated drives grant an added sense of exclusivity and control over access to the property.

“In addition to garages and private gated drives, having a dedicated staff member, such as a concierge, at the entrance or lobby of super-prime properties can play a pivotal role in enhancing overall security. The presence of a concierge serves as a strong deterrent to unauthorised individuals, ensuring that only approved residents and guests gain access to the premises. Their vigilant monitoring and quick response to potential security concerns contribute significantly to the overall safety and peace of mind of the property’s occupants and owners.

“Buyers often seek reassurance through advanced security systems, such as state-of-the-art surveillance, access control technologies, and 24/7 monitoring. Additionally, discreet security integration is crucial to preserve the architectural elegance of the property while delivering unmatched protection.

“Furthermore, our buyers recognise the significance of cyber protection in today’s interconnected world. As cyber threats loom large, prioritising the implementation of stringent cybersecurity protocols becomes crucial to safeguard sensitive data and digital assets, particularly for international clients with properties worldwide.”

Security and safety is always one of the first questions I’m asked when showing a property

Toby Downes, London specialist at London and country buying agency Haringtons: “Like any other major city, London will always pose a risk of crime and sadly, the statistics do suggest that this risk is increasing. I would say that buyers in general are more concerned about crime and that this isn’t unique to just the high-end buyers. You can walk around almost any neighbourhood and majority of homes will have Ring doorbells and additional alarm systems.

“When dealing with high-end buyers, security and safety is always one of the first questions I’m asked when showing a property and buyers will always invest in state-of-the-art security systems if the home is not already fitted with one.

“PCLs most prestigious addresses tend to be serviced by private security firms paid for by residents. A large number of our clients, especially those who travel regularly, are drawn to new build developments with security measures and a 24 hour concierge and safety is the main driver in this decision, followed by the reduced level of property maintenance required.

“Whilst many high end buyers move out of London into large country homes, in my experience, crime is never cited as the major driver – the reasons are driven by the desire for more space and the reduced need to be in London due to remote working.

“Common security measures include surveillance systems, access control with biometric authentication, private security personnel, smart locks, secure panic rooms, and advanced alarm systems. As for extreme examples, some high-end properties might have features like bulletproof glass, fingerprint-locked wine cellars, facial recognition technology, and even tunnels for emergency escape.”

We know we have to think about security features from the concept stage, and how it can be seamlessly and flawlessly integrated into the property’s aesthetic

 

Alex Christou, co-founder of luxury development and interior design firm 1.61 London: “In recent years, all our clients are ensuring they have fully integrated security systems in their homes. In our latest development, Three Kings Mayfair, one of the biggest selling points is the fact it not only has high-spec security systems in place, but it is also located on the only private gated road in Mayfair and the building cannot been seen from the road offering complete privacy. This unique offering has been incredibly well received by prospective purchasers.

“Every project we undertake now requires a high level of security integration throughout. As a developer and interior designer, we know we have to think about security features from the concept stage, and how it can be seamlessly and flawlessly integrated into the property’s aesthetic. In addition to cameras, intercoms and panic alarms, wealthy clients are opting for panic rooms, walk-in safes and emergency exit plans. More recently, we’ve had several clients turn a bedroom in their property into a hidden panic room that can be shut off and secured immediately. The most extreme examples involve properties equipped with bulletproof windows, advanced facial recognition systems, retinal scanners, and even private helipads for emergency evacuations. As a luxury property developer, it is essential to take these concerns into account.”

Security is very much a key part of the decision-making

Simon Edwardson, head of sales at luxury developer Northacre: “Security and privacy have always been principal concerns for our clients, wherever they are located. We have found that individuals or their private representatives always consider levels of security, privacy and discretion as among the primary features that influence their purchasing decision. Security is very much a key part of the decision making.

“Northacre’s The Broadway is in the heart of Westminster, SW1, overlooking the Houses of Parliament, Westminster Abbey and Big Ben, with such locations demanding a high level of ambient security from which The Broadway benefits. This includes heightened security protocols in the area for major royal gatherings and political events such as this year’s Coronation. Its very location gives it the benefit of added and continual security at a national level, with strict protocols in use throughout the vicinity.

“The Broadway’s residents benefit from completely private world class amenities including 25m heated indoor swimming pool with vitality pool, sauna and steam room, fully equipped gym with the latest fitness technology, two personal training studios, two treatment rooms, two meeting rooms and a games and screening room. In addition, The Broadway offers full security compliment from point of arrival onwards with secure underground parking accessed by car lift, a 24-hour concierge and valet who know the residents personally and maintain the utmost discretion, another layer of personal security. There are numerous other security protocols on property including surveillance and also 24-hour security patrol of its central, pedestrianised street, Orchard Place.”

People don’t want bunkers and panic rooms, they want to live life

James Moran, head of London sales at prime property advisory Middleton Advisors: “There is an increased desire amongst London homeowners for security across the board, but particularly amongst second homeowners. Those who don’t reside in their London property on a full time basis are often leaving their home or apartment vacant for up to months at a time and want peace of mind that their properties and possessions are protected and safe when they are out of the country.

“Those concerned about security will be drawn to gated communities and high-end apartment complexes which offer unrivalled amenities such as concierge services, 24hr security, and the added privacy of enhanced entry systems. Particularly, if people have had concerns or issues before, this often becomes a non-negotiable part of the search.

“A balance is definitely required with security features; people don’t want bunkers and panic rooms, they want to live life. Large steel gates and high walls can be unsightly, remind residents of safety issues, and make the house less desirable should they decide to sell in the future.

“Some of the more extreme examples include: fog and smoke which can be coupled with LED strobe lights and a sounder (which can be painful) to increase disorientation of any trespassers using a blinding effect; small magnets attached to valuables which alert authorities upon the tiniest movements; biometric locks and facial recognition

“Looking forward to new technologies, particularly with AI, including heat detection and night vision which AI can decipher the difference between animals and trees moving and people within the house circumference.”

A percentage of buyers who would historically have looked for a house are now more amenable to look for an apartment

Will Pitt, senior director at luxury estate agency UK Sotheby’s International Realty: “I’m certainly having more conversations with people regarding crime and security than I was five years ago. High-end homeowners/buyers sometimes need to think carefully about walking down the street with an expensive watch, and the extent to which London is struggling with knife crime hasn’t gone unnoticed, which concerns some buyers looking for Prime Central London property in particular.

“However it is important to note that every major city deals with certain levels of crime – and high end buyers who have owned and lived in multiple cities are aware of the dangers and are perhaps less phased.

“I’m finding that a percentage of buyers who would historically have looked for a house are now more amenable to look for an apartment. Apartments provide an added layer of security because they don’t have a front door leading out onto the street, so security-conscious buyers see value in an apartment block and especially one with a concierge. The premium that one pays for a branded residence is offset by the idea that there are a number of staff in the building – one doesn’t have to have their own private security team anymore. Many of these branded residences are being designed from the outset with security in mind, either with cameras or physical security in the form of doormen.

“High-end homeowners/ buyers are installing a lot more CCTV. While CCTV used to be in the form of a VHS tape, it can now even be installed via your mobile phone – it’s accessible around the world and across all price categories. Similarly, intelligent doorbells and cameras report into one’s mobile phone, so the homeowners could be on a remote beach but still be notified. There are also smart fingerprint locks on front doors and mobile phone locks.

“The most extreme examples I’ve seen are panic rooms, which have been around for a while, kitted out with communication safes and separate air intake.

“The overall objective for many high-end homeowners/buyers is to ultimately remain invisible and anonymous, which reflects the idea of ‘stealth wealth’.”

‘Lock up and leave’ security is incredibly appealing to UHNW hypermobile buyers

Vic Chhabria, founder of boutique luxury property agency London Real Estate Office: “Security has become one of the top non-negotiables amongst todays high net worth buyers, particularly amongst international buyers who prefer to purchase homes within high end apartment developments with on-site 24-hour concierge and security teams. This ‘lock up and leave’ security that apartments of this kind offer is incredibly appealing to UHNW hypermobile buyers who are often travelling for work and pleasure.

“Something we’re also seeing more frequently is requests for properties with designated ‘drop off’ porticos, which are located away from main roads to ensure a safe journey from their chauffeured cars or taxis. This is paramount for security but also for their privacy, something increasingly important, the higher profile the client.”

A previous client has invested in drones equipped with infrared cameras

Jerome Lartaud, co-founder of West Country property buying agency Domus Holmes: “Security is a huge concern for High Net Worth individuals – it always has and always will be along with privacy and discretion – but it also applies to people with more modest budgets as well, especially when buying a house in the countryside and due to the secluded nature of rural properties.

“Countryside properties are often a second home for the HNW Individuals. As they are occupied at irregular intervals and left vacant for large periods of time, these properties can become prime targets for criminals. To prevent burglaries, the physical security measures implemented must offer visual deterrence and physical protection as well.

“There are many options available when addressing security concerns in countryside properties: CCTV and smart home alarm systems are an increasingly popular choice. There are many benefits to a security system that can be operated remotely, however this does not offer a property any physical protection.

“In rural countryside locations, one of the main issues is police response time: by the time officers arrive at a property after an alarm has been raised, the intruders are often long gone. Physical security measures such as on-site guardianship offer an element of delay as well as deterrence.

“A previous client of ours (who we assisted with the purchase of a large country estate in Somerset with acres of garden and land, woodland in particular) has invested in drones equipped with infrared cameras: this is really good tech that can be programmed to do various flight paths across his estate as an extra security measure.”

 

Why are these apartments the most coveted in the world?

Answer: They sit on top of the Mediterranean Sea in Monaco, in an enclave designed by a starchitect dream team. And the developers are handpicking every resident

By Mark Ellwood

Portier is a turn in the road familiar to Formula 1 fans, a double right- hander that tees up one of the trickier stretches of Monaco’s Grand Prix circuit, where drivers tear through a tunnel whose aerodynamics can sap a third of a car’s downforce. Portier is where Ayrton Senna famously wrecked late in the race in 1988, after leading for 67 laps, handing victory to rival Alain Prost. But soon, this tiny corner of a tiny country (at 499 acres, it’s bested only by Vatican City for the title of Europe’s smallest state) will be famous for entirely different reasons. The forest of cranes that have sat on the waterfront in its backyard for more than a decade will vanish next year, heralding the end of a multi-billion-dollar project as well as the opening of an entirely new neighborhood, located on a plot of man-made land bolted to this strip of coast- line. Called Mareterra, it will be home to what its developers hope will be the most expensive real estate anywhere in the world.

Reclaiming land from the sea here is not a new idea. Monaco has nibbled greedily at the surrounding waters for decades—since the 1950s, 20 percent of the principality’s surface area has been created this way. Yet Mareterra is one of the most ambitious efforts to date, a 14-acre district that will increase the country’s size by 3 percent. The project has been surrounded by secrecy and rumor, but Robb Report was granted exclusive first access to preview the site, which boasts a name-dropper’s dream of assorted starchitects. Renzo Piano helmed the ultra-luxury 50-unit building that’s named in his honor, while Stefano Boeri, Tadao Ando, and Sir Norman Foster are among the names who have designed properties in the 10-strong villa collection—in Ando’s case, a complementary adjacent pair nestled in the southwestern corner. Paris-based Valode & Pistre, whose projects have included the Musée d’Art Contemporain in Bordeaux and the Clarins headquarters in Neuilly-sur-Seine, France, oversaw the master planning as well as the design of the family-focused Les Jardins d’Eau apartment complex, while the green spaces fell to landscape architect Michel Desvigne, who has juggled teaching at Harvard with creating outdoor environments for the likes of Rem Koolhaas, Jean Nouvel, and Herzog and de Meuron. For Mareterra, Desvigne emphasized local pines rather than the palm trees once imported en masse as evocative exotica. There’s also ample public space, including a half-mile-long promenade at the water’s edge, plus an exten- sion of the Grimaldi Forum exhibition building and a mixed-use marina with 16 slips for residents and visitors.

The best guide to the site is Guy Thomas Levy-Soussan. The 50-something Monegasque banker joined developer Patrice Pastor on the project six years ago after living and working around the world, including an extended stint on Wall Street. He’s a genial, energetic presence striding between the near-finished structures of the construction site, unde- terred by the heat of a June day and a clammy plastic safety vest. He’s surprisingly informal, too—a small blue friendship bracelet peeks out past his crisp white cuff, and his quiff qua- vers in the breeze. At the outset of the tour, Levy-Soussan emphasizes the aspects that differentiate this district from the ever-present redevelopment elsewhere in Monaco. Those other buildings are often awkwardly wedged onto the steep hillside like the world’s most expensive Legos, the design pretzeled into whatever footprint is available. By contrast, at Mareterra, the developers started with a blank slate, giv- ing themselves—and the clutch of design talent—leeway to indulge every whim. “When you buy an apartment in Monaco, there’s always a compromise,” he says. “This was our statement: to be unique and offer what did not exist.”

The project was named L’Anse du Portier, or Portier Cove, but the new district will officially be known as Mareterra on maps. It was Prince Albert II who picked the name from a short list. “It was my favorite, too,” says Levy-Soussan, “because when the architects talked about the project, they talked about the sea and the ground together here.” The royal family has been integral to the development beyond simply naming it: Expanding the country with a reclamation effort became a pet project for the prince soon after he acceded to the throne. (As this issue went to press, several close advisers to the prince stood accused of accepting payments for real-estate projects, but neither Albert nor the developers of Mareterra had been implicated in any wrongdoing.) Albert’s mother, Princess Grace, was Levy-Soussan’s godmother, and Levy-Soussan grew up alongside her children, so tapping him effectively installed the prince’s proxy as day-to-day head. In the construction-site locker room, one of the few allocated units bears the name of Andrea Casiraghi, son of Princess Caroline, Albert’s elder sister.

Le Renzo has a regal affect apropos of the project’s patron. Its floor-through apartments with dual views of ocean and city are massive—the smallest is just over 4,000 square feet—with only two per floor, though some buyers have bought adjacent units to combine into larger homes. Le Renzo includes the on-site extras of any desirable building in Miami or New York, such as a gym and a wine room; the accessory apartments on lower floors are available only as an additional purchase to use, say, as a nanny annex or a stand-alone home office.

Piano’s namesake also adjoins the neighborhood’s most exclusive perk: a 65 foot–by–54 foot saltwater swimming pool (named in honor of Prince Albert’s wife, onetime champion swimmer Princess Charlene) that will be accessible only to those living in Le Renzo, while the rest of Mareterran apartment dwellers will have to simply look on longingly. The pool’s prominence—jutting out into the water, free from incursions around it—isn’t merely a status statement, according to the project’s landscape designer, Michel Desvigne. “It protects the harbor from a big wave, much better than a big wall would have done,” he tells Robb Report, noting the adjacent marina. It’s the realization of an idea he first trialed with Piano four decades ago. “It was a study in the north of the Adriatic, close to Trieste, that we didn’t complete: Instead of a very high wall, could we try a bigger, flat surface?”

Those living in the villas, of course, will have their own pools. Monaco was once cluttered with Belle Epoque–era waterfront homes, with almost 600 still standing in the early 1950s. Since then, aggressive real-estate development in the tax haven has seen all but a handful demolished to make way for high-rises, so Mareterra’s commitment to seven water- front homes (with three more on the artificial hill behind) is architectural catnip. No wonder, then, that it has attracted such a roster of world-famous names to design them, all corralled by the buyers. “The deal was very simple: If you buy at the beginning, you can bring in your own architect,” Levy-Soussan explains, walking past the two Ando-helmed homes, the last to begin construction. Did anyone buy more than one of the villa sites, which are around half an acre apiece? “Not originally, no,” he says, smiling to suggest that perhaps an initial buyer was persuaded to part with their purchase by an even deeper-pocketed neighbour, just as he clambers into the near-completed frame of the Foster home, arguably this mini neighbourhood’s standout structure. It has a vast double-height reception room with sea views and a garden out front with its own private dipping pool. Even these showplaces, though, aren’t likely to be full-time residences. “One of the buyers we have said he would put his staff on the higher floor, the second one, and I asked why. He said, ‘I’m never going to use it, so they can enjoy the views.’ ” That buyer, like every other, would have been personally approved by Levy-Soussan and his team. “It was so important to us to whom we sold,” he explains later, over drinks at the Mexican restaurant he co-owns in the Larvotto complex next door— another Piano design, intended to rejuvenate the rather shabby beachfront there when it was inaugurated two summers ago. “We refused to talk to any middlemen. If you cannot spend one hour with us presenting the project to you, we’re not interested for you to live in this building.”

The developers refused to change fixtures or finishes, instead delivering the apartments as-designed for owners to adjust as they wish, a rarity in high-end real estate. There were no agents involved on Mareterra’s side, either; that role fell to the partners in the project, including Levy-Soussan and homegrown billionaire developer Patrice Pastor—and they didn’t delegate. “We have no salespeople,” Levy-Soussan says. “We sold it ourselves.” Another person familiar with the project puts it more pithily: “Patrice is the master and commander of that entire thing. No one goes in there without his personal say-so.” And for good reason: He’ll be one of the neighbours.

Around half the buyers of Mareterra’s 114 units were existing Monaco residents, Levy-Soussan says, and half were new to the principality. Many bought more than one property. Levy-Soussan says that the project sold out almost entirely off-plan but declines to specify prices. “Mareterra prices are in line with the current market prices in Monaco,” is all he’ll offer. “People think that what makes luxury is price. It’s not the same.” (While residential property in Monaco sells for an average of 50,000 euros per square meter, or about $5,500 per square foot, one local expert claims Mareterra fetched twice that figure, which puts that entry- level 4,000-square-foot pad at about $41 million.) Such discretion conceals the true value of these properties, which—if true—are expected to outperform any local rival’s.

Edward de Mallet Morgan runs Knight Frank’s South of France operation and also oversees sales in Monaco from a nondescript office overlooking Port Hercules. He has the rangy confidence of an upper-class Briton, chatting animatedly about the appeal of Monaco and rattling off impressive stats: Monaco consistently ranks as the most expensive residential market glob- ally in his firm’s annual wealth report, he says, citing the current edition, from 2022, when $1 million would buy just 183 square feet of prime Monegasque property, followed by 226 square feet of comparable high-end Hong Kong real estate or 355 square feet of the same in New York City. Government data supports his enthusiasm: Residential-real-estate prices have increased 60 percent over the past decade.

Buyers in Monaco should typically expect approximately a 5 percent capital appreciation per annum, he continues, and most new developments in the principality generally provide a 20 to 30 percent premium for flippers selling after initially buying off-plan. “But Mareterra is going to be different—some of those prices will double in four or five years,” de Mallet Morgan says. “It is arguably the triple-A waterfront location in Monaco now. It’s already pushed through the 100,000-euros-per-square-meter mark and will keep going, because it’s not like there are a lot of other big schemes coming up to compete with it.” The curation of residents there has been critical, he adds. “They’ve effectively said, ‘You know what? The wealthiest owners are scattered around the other districts in Monaco—let’s put them all in one.’ And that’s what it is: a top-tier community within the existing hierarchy of Monaco. And if you don’t come about it in the right way, present yourself the right way, or we don’t like who you are? Then forget it.”

Nothing is more sought-after, of course, than whatever has been deemed to be off-limits—especially to those unaccustomed to encountering such roadblocks. Put simply, Mare- terra isn’t a development where disreputable oligarchs and oil magnates can keep cash away from prying governments’ eyes. The developers have cherry-picked residents to ensure a diverse assortment of nationalities, among other criteria.

With current engineering know-how, it’s impossible to extend into the Mediterranean beyond its current confines, so views will be safeguarded. (There’s no legal “right to light” in Monaco, mean- ing occupants of the formerly waterfront apartments whose views Mareterra now blocks are simply out of luck.) There are patches of the coast as yet unextended, notably off Le Rocher, the rocky outcrop on which the palace perches, but the issue is cost. The seabed there is too deep to feasibly, and profitably, encroach on the waters—at least for now.

The appeal of living in Monaco has long lain in its tax-friendly policies. The principality’s absence of levies on capital gains, income, and property is why the writer Somerset Maugham memorably described it as the original “sunny place for shady people.” Today, de Mallet Morgan says, there’s an attraction beyond wealth preservation: safety. Increasingly, there’s a considerable risk involved in wearing a Daytona or a bejeweled Royal Oak, which is why many languish in private vaults. “A lot of my friends and clients here take off their jewelry and put it in a safe before they fly to London,” he says. “These days there are very few places in the world where you can show off your wealth if you want to. It’s basically here and in the Middle East.”

The Persian Gulf, incidentally, is another land-poor, cash-rich enclave that has reached into the surrounding seas to extend its salable square footage. In Monaco, Mareterra isn’t the first project of this kind championed by Prince Albert, who has long touted his interest in marine ecology and spends time, and money, pro- moting ocean conservation. An earlier effort was intended to have a far larger footprint, at almost 30 acres, with Daniel Libeskind and Norman Foster announced as finalists, but was stymied by the financial crisis of 2008 and canceled before work began; according to sources familiar with the efforts, both the environmental impact and the cost were to blame. Conversely, the smaller footprint and particular shape—a wavy, uneven outline— of Mareterra were determined by the local currents. Following this contour was less disruptive to the ecosystem and wave pat- terns, more easily allowing the developers to protect indigenous marine life and minimize underwater impact to nearby coral reefs and Neptune grass.

There’s a reason the ruler returned to try again, according to Mark Braude, who wrote the book Making Monte Carlo, about the state’s modern transformation. Braude believes that physically growing its landmass is a psychological need—not merely a practical one—for Monaco. In 1861, France annexed 80 percent of the principality’s historic dominion in exchange for 4 million francs and recognizing its existence. Since then, the country has made every effort to make up for the lost territory, acre by acre. “Every inch counts, and it has to be maximized for profit and for survival,” Braude says, likening Monaco to another self-made place of myth and money. “They’ll make it happen, like Las Vegas does. That’s part of the attraction: the opulence and bizarreness of putting things where they’re not supposed to be.” It was about six years before France’s geographic gastric bypass that the Grimal disauthorized the opening of the first casino in the country—a gesture to position it as a playground of the rich. “It seems like that bluff, that vision, the idea of presenting it as an elite place, has come to fruition now.”

Once Mareterra is completed, though, there will still be more splashy projects to come, including l’Esplanade des Pêcheurs on Quai Rainier, down on Port Hercules. There, the onetime site of the Monaco Yacht Club, almost two dozen new homes are planned, to be developed by Patrice Pastor’s prime rival, Claudio Marzocco. Such competitive retorts don’t concern Levy-Soussan, however. As a native Monegasque, he’s clearly devoted to the project for reasons that transcend the transactional. “I don’t think I could do the same in London, as I would not put my heart into it as much,” he says. “I’m doing the project, and I have this job, because I’m so attached to my country, my prince. I’m proud of it.”

Levy-Soussan, in conversation, mentions several Britons and Americans. “You want the list of people who bought here?” he deadpans at one point. “Just teasing.” That gatekeeping is crucial given that Mareterra is selling not only the appeal of the neighborhood but also the entire country as a refuge. “The slam-dunk development sites in Monaco have gone, and there’s safety in numbers,” says Caspar Harvard-Walls, a partner in London-based Black Brick, which specializes in top-tier real estate. What’s more, he suggests, Mareterra is effectively a branded residence, where the luxury label is Monaco itself; it’s intended to draw a new, younger kind of ultra-high-net-worth buyer. “They don’t want to live where their parents or grandparents do. They want to be with people their own age.” Adding to Mareterra’s allure.

Crash or Correction

It was a pleasure to chat to Bloomberg’s Francine Lacquer and Ray Boulger from John Charcoal about what another rate rise means for London house prices.

Whilst the more debt driven markets of outer prime London and properties in the sub £1 million range are clearly suffering from a reduction in transaction levels and falling prices, the prime London market is faring much better with prices down a nominal 0.2% this quarter, and just 1% on an annual basis (Savills).

Demand for flats makes up 90% of our client base, showing a firm commitment from buyers to return to city living and we have seen a 50% increase in buyers this year compared to last year. Cash buyers are dominating the London market but realistic pricing by sellers is key in order to achieve a successful sale.

If you are considering a London purchase please get in touch. We would be delighted to assist.

Watch the interview here (starts at 11mins 11secs)…

Flats now ‘firmly rehabilitated’ in PCL, says agency, as buyers return to the bright lights

90% of Black Brick’s deals involved apartments in H1 – up from 43% last year.

After falling out of favour during the pandemic, it seems demand for apartment living is well and truly back. A top buying agency in PCL has revealed that 90% of deals it’s been involved with so far this year have involved flats, up from 43% last year.

“Buyers are clearly bored of being out in the sticks, and are looking for the excitement of city centre living once again, particularly if they need to show their faces at the office,” said Black Brick in an update on its performance in 2023.

Other firms have also picked up on this trend recently, noting heightened demand for large lateral living spaces and generous proportions, especially new-builds, which offer high levels of security and service.

The latest analysis by Savills supports these observations: apartments have accounted for 44% of £5mn+ transactions across London year to date, up from 40% last year and just 28% in 2021.

Black Brick’s total deal numbers were up by 50% during the first three months of the year, compared to the same period last year. Demand for professional help has increased amid the challenging market conditions, said the firm. 90% of its clients were looking for either a main residence or an addition to their property portfolio; only one in ten were investors looking for properties to rent out.

40% of the buyers were British, and another 30% were from the USA. Others came from Bermuda, Italy and Nigeria.

The average discount to asking price achieved was 4%, which the team described as “good going since most of our buyers are looking for a really special property”.

Chiming with findings published by Coutts this morning, managing partner Camilla Dell noted the rising number of price cuts across the prime postcodes: “We are definitely seeing price reductions on vast numbers of properties right across PCL at the moment, including trophy homes in areas such as Mayfair, Belgravia and Knightsbridge,” she said, citing overpricing at the outset as the key reason: “Sellers are finally realising that if they want to sell, the price has to be realistic.”

Sellers are advised to have patience, while buyers should “avoid overstating their power” in the market, and “move fast” if a perfect property comes along.

Although overpriced homes are being corrected there aren’t crazy bargains to be had, added Dell: “To think that PCL is distressed and that prices are falling off a cliff would be far from the truth…It’s more of a recognition amongst sellers that the crazy inflated prices of last year are no longer being tolerated by buyers.”

The property hotspots immune to the house price downturn

Select locations across Britain are seeing pre-pandemic transaction levels

By Ruth Bloomfield

On the face of it, the Royal Borough of Kensington and Chelsea, with its palace, its Michelin star restaurants, and its fabulously expensive real estate, has little in common with the down-to-earth Lancashire town of Clitheroe, where the main attractions include a tiny Norman castle and some outstanding traditional pubs.

But these two locations, just over 200 miles apart, share a key property parallel. They top a new league table of the locations across England and Wales where the number of homes being bought and sold exceeds pre-pandemic levels.

In Kensington & Chelsea transaction levels today are 40pc over 2019 rates, while in Clitheroe, and the wider Ribble Valley, they are up 17pc.

This is important because transaction levels are a key indicator of the health of a housing market, showing where buyer confidence is strong enough (and their pockets deep enough) to commit to sales despite rising interest rates, the cost of living crisis, and fears of future property price drops.

And, the thesis goes, if buyers are active and business is brisk, price rises should follow. Research by Savills highlights the performance of a dozen different locations which are defying a gloomy national picture of price falls and subdued trading.

According to the latest data from the HM Revenue and Customs the number of transactions in the year to March 2023 were down almost 19pc on the previous year.

And the Bank of England reports that the number of mortgage approvals is down 25.5pc in the same period.

The dozen locations include a quartet of affluent, expensive London neighbourhoods beloved of young City workers, aspirational families, and overseas buyers.

Alongside Kensington & Chelsea, London’s top performers are Westminster, Hackney, and Islington. Affluent commuter neighbourhoods – Epsom and Ewell, in Surrey, Chichester, West Sussex, and Windsor and Maidenhead, Berkshire – also rank highly.

But the south east does not have things all its own way. Alongside the Ribble Valley and neighbouring Burnley, there has been strong transaction growth in West Lancashire, with its good-looking villages and appeal to commuters from Liverpool and Manchester, and Salford, Greater Manchester.

But of the UK’s coastal locations, which saw phenomenal demand and price growth during the height of the pandemic, only Northumberland has managed to sustain transaction levels to a level exceeding 2019.

 

Last spring Guy and Harry Dixon-Smith moved into their first home, a three-bedroom flat in Hackney Wick. The brothers were given a leg up onto the property ladder by their sympathetic parents, who understood that high (and rising) rents in the capital meant it was impossible for the pair to save for a deposit.

Their apartment cost £600,000, and mortgage repayments come in at £1,200pcm. But even when service charge is added Guy, 28, an estate agent who works in Savills’ Hackney Wick office, and Harry, 27, who works for a start-up, are still laying out less on accommodation than the £800pcm each were paying to rent rooms in shared flats.

Guy suspects that the reason Hackney – and neighbouring Islington – are trading so well is partly because they have become vibrant, hip destinations that appeal to buyers just like him. “They have got amazing restaurants, music and culture, and that is a draw to people,” he says.

And their relatively high buying costs – the average Hackney home costs £630,000 according to the latest UK House Price Index while Islington’s average price is £689,000 – are not a deterrent to the kind of buyer Guy currently deals with most frequently.

“Against the headwinds that we are seeing, the most prominent buyer is the cash buyer, and buyers less reliant on debt,” he says.

“There is a lot of bank of mum and dad going on. They see that they can bypass mortgage price hikes, and with rents getting higher and higher they are being pushed towards buying.

“It is definitely not the mass market which is buying at the moment.”

In prime central London, Caspar Harvard-Walls, a partner at Black Brick, is not jubilant about the strong performance of Kensington and Chelsea and Westminster, pointing out it must be put into context.

“In early 2019 we had Theresa May as prime minister, we were going through the agony of Brexit, and there was the worry of Jeremy Corbyn becoming prime minister,” he says.

“Confidence was very, very low, and transactions were low. Comparing now to then is a comparison to a real low point.”

This does not mean there are no reasons to be cheerful about the current scenario in prime central London.

“Overseas buyers have certainly been returning to London,” says Harvard-Walls.

“They are not worried about interest rates, it is all about confidence, and they are also benefiting from the weak pound. A lot of domestic buyers in these areas work in the financial markets and have done really well in the last couple of years so they also have money to spend.”

Add to this a renewed interest in buying flats, which were out of favour during the pandemic, and Harvard-Walls feels that prime central London is now “back to normal” after a difficult four years.

Few overseas buyers and high rolling City workers venture as far north as Northumberland.

Its strong showing is based more on British lifestyle movers attracted by the glorious scenery of its national park, its ruggedly beautiful countryside, and a strong sense of nostalgia.

Because Jason Roberts, a senior associate director of Strutt & Parker in Morpeth, believes the strong transaction figures are being generated by a mix of regular local movers augmented by buyers now working from home going back to their roots.

“A lot of our buyers are returning to Northumberland, where they were brought up or went to university, now that they don’t have to go into the office so much,” he says.

Buyers coming from the south can certainly get more bang for their buck in Northumberland, although it is worth pointing out that prices in its prime spots are not bargain basement.

You could pick up a three bedroom terrace in Alnwick or Morpeth for around £475,000 to £500,000, says Roberts, or a three bedroom seaside cottage in a sought after village like Bamburgh for around £600,000.

“But if you throw a sea or castle view into the mix then the price ramps up,” says Roberts. “We have sold a few recently for £1m-plus.”

Downsizers are another powerful force in the current market; with equity saved up in their family homes they are another sector of the market not desperately worried by interest rates.

Pauline Whittle falls into this category. Last summer, after more than half a century living in Rochdale, the 72-year-old upped sticks and moved some 25 miles north to a village on the outskirts of Clitheroe.

Pauline, a retired magistrates’ court secretary, made the move primarily to be closer to one of her three daughters, and she opted for a new home at the Oak Leigh Gardens development by house builder Redrow in the village of Barrow.

She exchanged a four-bedroom detached house for a modern three-bedroom semi, and moved in last summer.

Clitheroe and its surrounds are more expensive than Rochdale, but by downsizing Pauline was able to release some equity, selling her family home for £320,000, and buying her new property for around £270,000.

Although her move was driven by her desire to spend more time with her grandsons Pauline is not surprised that homes in the town and its surrounds are continuing to sell strongly.

Clitheroe is an aspirational address for commuters from cities like Leeds and Manchester, and families who rate it for good schools and open space.

“I have always loved the Ribble Valley,” she says. “I used to come for runs out with my girls when they were smaller.

“What people like about it is that it is a pretty sort of area with lovely walks, and not industrial at all. The people are friendly, there is a lot going on, there are good shops in Clitheroe, and lots of lovely pubs and places to get a bit of lunch in all the villages around it.”

Ferraris, art collections . . . the agents who deal in £50m houses

Melissa York meets the people selling top properties to royals, A-listers, tech bros and politicians

By Melissa York

I work 25 hours a day, eight days a week and 366 days a year,” says Becky Fatemi, who buys houses for the super-rich with budgets from £5 million up to £200 million. She recently made an exception, buying a house for £4 million, “but that was for quite a high-profile actor”, she concedes.

At her elite London-based agency, Rokstone, her team of three sold only 12 houses last year, but collectively they were worth £500 million. To get her cut, Fatemi has to be available to her clients, who are from all over the world, at a time and a place that suits them.

“I have a membership to every private members’ club possible because they’re all in different worlds,” she says. “I meet clients at the gym and we’ll talk on the treadmill. I just flew to Monaco for two days, in and out. Last night I was at Sotheby’s for an art launch, then I went to an art gallery for a dinner with a client who’s just launched a champagne, and then next week I’m flying to Madrid to see a client’s flat there.”

Jet-setting and fine dining is all in a day’s work for Britain’s top-tier property agents, whether they are buying, selling or letting to actors, entrepreneurs or private equity fund managers — all of whom need an agent on the inside to find the few properties with the space, security and sparkle to house them.

This means that Fatemi also spends less glamorous hours in planning meetings with Kensington & Chelsea council asking for permission for a rooftop pool, or in lawyers’ offices getting deals over the line. She has to be very “measured” in what she promises her mega-wealthy clients; “these are very litigious people with big teams around them,” she says.

Their requirements are notoriously tricky to find among London’s historic housing. Fatemi’s latest impossible task is to find a one-bedroom property that spans 10,000 sq ft. “We’ll have to build it or restructure it, which is typical because everything they want is listed,” she says.

In this world, swimming pools, ballrooms and gated entrances aren’t at the top of buyers’ wish lists; wall space to hang art collections and vast temperature-controlled walk-in wardrobes are.

“Clients at this level are wearing couture, and it doesn’t even hang in the same way as normal clothing. You need a different place for the furs,” Fatemi says.

Iceberg basements were once a subterranean super-trend; the artist Damien Hirst converted his 150ft-long basement below his home in Regent’s Park, north London, to house his artworks, while Foxtons estate agency founder John Hunt won a ten-year planning battle to build a mega-basement in Kensington for his collection of classic cars.

But complaints from beleaguered neighbours and planning restrictions have brought this era to an end. Where basements are light and converted into useful rooms, such as staff quarters or gyms, they are still desirable, but Roarie Scarisbrick, partner at the prime buying agency Property Vision, has seen less appealing creations with niche appeal.

He says: “I got in a lift, pressed minus five and then my ears popped as I got to the centre of the earth. There was a revolving dancefloor and, on minus four, a walk-in gun safe.”

The “armageddon situation” for him, Scarisbrick says, is when he has two high-net-worth clients looking for the same type of property. Like a talent agent, he carefully curates his client list so they aren’t likely to be competing for the same houses. He learnt this lesson the hard way in his early days as a property agent when he had to mediate between two “alpha male types”.

He says: “We got to a certain point in the negotiation where there was probably £50,000 in it. And my client proposed it was settled in their Ferraris on a racetrack.

“I’m sorry to say that I was the fun sponge on that and I said, ‘This is absolute madness.’ Looking back on it, I really wish it had happened and I’d have been able to watch.”

It isn’t unusual for demanding high-net-worth clients to fall in love with a specific house that isn’t even on sale. Camilla Dell, founder of the high-end buying agency Black Brick, says she was struggling to find a house on the market in St John’s Wood with a garden and a carriage driveway for her client’s budget of £12 million, so she spent six months persuading a couple who did own such a house to sell.

She says: “That’s never an easy market to deal in because you’ve got very tricky sellers, lots of big characters, and this may be the first time they’ve sold in 45 years.”

Her biggest purchase last year was a £55 million house in Belgravia on behalf of a member of a foreign royal family.

She’s now on the hunt for a £3.5 million warehouse-style apartment for a young screenwriter in northwest London, and is also assisting Swiss buyers looking for a £15 million second home in Marylebone or Mayfair, and a Nigerian family with £50 million to spend on a house in South Kensington near their children’s school.

She also isn’t a fan of novelty basement conversions. “Who lives like that, really?” she says. “Even the really wealthy don’t have a hair salon [at home].”

Dell thrives on the competitive nature of her day job and claims to love taking her clients’ calls late on a Sunday evening. She recently gazumped another wealthy buyer on a big country estate in Surrey that had been under offer for 18 months.

“I told them, ‘We have to obliterate them out of the water on price,’ ” she says, and closed the deal for nearly £30 million on Christmas Eve. “Since buying it, we’ve actually had unsolicited bids from people coming forward at much higher levels.”

Not all of the elite want to buy, however. The A-lister Rihanna rented an eight-bedroom house in St John’s Wood, north London, for £18,000 a week, with parking for up to ten cars, a gym and two entire floors for entertaining. Taylor Swift reportedly rented a £7 million townhouse in Primrose Hill, north London, with her boyfriend, Joe Alwyn, before they split up a few months ago.

American celebrities are used to living in big houses with amenities such as swimming pools, massage rooms and separate quarters for a live-in housekeeper, explains Yasmin Ulhaq, who finds rich tenants for landlords at Glenfield Property Management. She says: “When people are coming over, they want to replicate that and they get a lot more value by renting.”

In February, Ulhaq found a house in Notting Hill for an American family for £27,000 a week. Last month, she organised a rental for £37,000 a week.

Apart from high-profile actors, the tenants she looks after include tech entrepreneurs, Indian investors looking for somewhere to stay while they expand their London property portfolio and politicians from overseas.

Privacy is a key consideration; they usually want a property that hasn’t been let on the open market and is only available on the books of exclusive agencies, so floorplans do not exist for anyone to peruse online. These tenants often come with their own security teams; the American family specified a CCTV monitoring room for their security guards.

Unlike a “normal” lettings agent, Ulhaq isn’t just calling in tradespeople and drawing up tenancy agreements; she’s pulling strings with promoters for tickets to the Grand Prix or Harry Styles concerts.

Once, she had to arrange to fly a chef to France in a private jet to buy a specific brand of salmon mousse for a tenant’s dinner party. “I had to send the chef who went to get it with colour swatches because it had to match the dusky pink shade the room was going to be decorated in,” she said.

While her job is all-consuming, there are perks; a tenant recently bought her a box at a Beyoncé concert to say thank you.

To unwind, Ulhaq will splurge on a shopping spree in Harrods, but uninterrupted days off are rare, she says. “Most days, if I’m lucky, I’ll treat myself to a tiramisu at the end of the day.”