Our client, originally from the US but based in London, wanted to purchase a family home in either Primrose Hill, Hampstead or Swiss Cottage with a maximum budget of £5,000,000. The competition for family homes in prime residential neighbourhoods, with gardens and within easy access to a park pre and post the Covid lockdown was fierce, and so ensuring early access to possible options was going to be crucial.
The search started in mid-February when the residential sales market was seeing a rebound as a result of the Conservative election victory and more certainty over Brexit. Whilst a number of possible options were identified vendors were, in general, being very bullish about their asking prices which continued as we entered the lockdown period. We remained in close contact with our network and were made aware of a beautiful, double fronted house which was due to come to market on South Hill Park Gardens which is a beautiful street in Hampstead close to the Heath, shops and walking distance into the village. The house was 3000 square foot, with an asking price of £4,950,000 or £1650 per square foot and had been painstakingly refurbished by the current owners who were planning to move out of London. The house was perfect for our client and unsurprisingly there were a number of other interested parties. As a result we paid the asking price and were able to take the house off the market to prevent any further viewings taking place or offers being solicited.
Early access to best in class is crucial. In a highly competitive market, retaining Black Brick meant our client was able to secure their perfect property without entering into a competitive bidding situation.
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