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Hampstead is one of the best areas to buy in London – if you can afford it

By Andrea Dean

From artists and authors to actors and pop stars, Hampstead’s always been a magnet for the rich, famous and influential.

Judi Dench, Liam Gallagher and Stephen Fry are just three of the household names who’ve lived locally in recent years, and no less than 75 plaques commemorate illustrious earlier residents such as John Constable, John Keats and George Orwell.

Working out why it’s so appealing is a no-brainer: it’s in a hilltop setting, packed with beautiful period properties, only a short distance from the West End and yet hasn’t lost its villagey atmosphere.

And there’s the Heath, a sprawling green space that, if it wasn’t for the views over the city, could be in the heart of the country.

Apart from the traffic, many of Hampstead’s residential streets and twisty cobbled lanes have hardly changed since the 19th century.

There are over 400 listed buildings, including Georgian townhouses, Victorian villas, terraces and cottages, plus mansion flats and some contemporary houses.

‘Hampstead’s been a key beneficiary of off-street parking,’ says Camilla Dell, founder of property buying specialist Black Brick, who lives in the area.

‘Prices range from £1,400 to over £2,000 per sq ft, and many of our sales are off-market, so not advertised.’

 

What’s new in the area?

Novel House is a scheme of luxury apartments in New End, a quiet enclave moments from Heath Street’s boutiques and restaurants.

They have high ceilings, picture windows, secure underground parking, and use of a 24-hour concierge, gym and landscaped gardens.

Prices range from £3.95million for a three-bedroom home to £5.95m for a four-bedroom duplex with a very large terrace, through Knight Frank.

The occasional one-off house aside, other current developments are on Hampstead’s borders.

They include Oakley Gardens on Childs Hill, where ready-to-move-into two and three-bed apartments with a concierge and underground parking start at £840,000, from Savills.

Nearby Coachworks Mews consists of three houses equipped with top-end Poggenpohl kitchens, oak staircases, underfloor heating and sedum roofs.

One three-bed, three-bath home is left, priced £2million, also via Savills.

First-time buyers are catered for at The Artisan, a newly launched mix of one and two-bed apartments by housebuilder Hill and available with Help to Buy.

Featuring sleek open-plan interiors with Caesarstone kitchen worktops, integrated appliances, LED lighting and underfloor heating, each has a balcony or terrace and there’s on site cycle storage. The starting price is £545,950.

Moving to Belsize Park, one final two-bed, two-bath apartment is for sale at Belsize Park Firehouse, in a converted Grade II*-listed red brick former fire station.

Combining original details with a contemporary finish, it’s yours for £1.55million, via Johns & Co.

 

Everything potential buyers need to know about Hampstead

Average house price: £1,636,319

Average rent: £3,431 pcm for a two-bed property

Council tax (Band D): £1,719.47

Commuting time to Zone 1: About ten mins from Hampstead to Euston

Annual Travelcard: £1,536

Amenities: ★★★★☆ Independents — though fewer than there once were — and premium chains on the slopes of Heath Street, Rosslyn Hill and Fitzjohn’s Avenue, and more around South End Green. Standouts include The Coffee Cup café, crepe stall La Creperie and Villa Bianca, an Italian eatery; try the Holly Bush, The Freemasons Arms or The Flask for a cosy pint; Everyman cinema; Keats House; Burgh House; Freud Museum; Kenwood

Open space: ★★★★★ Hampstead Heath includes woodlands, meadows, swimming ponds and sports facilities; Parliament Fields; Golders Hill Park

Schools: ★★★★☆ GCSE and A level results above average. The fact that there are more independents than state schools reflects how much money’s in the area

Crime: Slightly above average

Who lives there? Affluent families; a strong domestic market

Famous faces: Harry Styles owns three houses here

Schools, crime and house price data supplied by Zoopla.

 

What can I afford on the property ladder?

£450,000

This smart studio is on the second floor of a converted period house, and includes wooden flooring, a neutral décor and plenty of storage.

£1.25 million

A good-sized first/second-floor maisonette located between the high street and Heath. Has two bedrooms, kitchen and living room and a roof terrace.

£9.5 million

In a secluded spot adjoining the Heath, this elegant house incorporates six bedrooms, three bathrooms, a conservatory and south-facing garden.

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Sisters are doing it for themselves

ON INTERNATIONAL WOMEN’S DAY, RUTH BLOOMFIELD MEETS WOMEN AT  THE TOP IN LONDON HOUSING

From the boardroom to the building site, women are woefully under-represented on London’s housing scene. Less than one third of practising architects are women, while just 14 per cent of the construction workforce is female – and many of the nation’s major housebuilders have yet to admit a woman to their upper echelons.

So, on International Women’s Day, Metro is celebrating seven women who have smashed their way through the glass ceiling – and whose work is redefining where and how we live…

THE HOUSEBUILDER – Morwenna Hall is used to being a woman in a man’s world. She studied mechanical engineering at Bristol University, one of six female students in a class of 70. Today, the 39-year-old is chief operating officer and the only female partner at developer Argent, which spearheaded the regeneration of King’s Cross. She was responsible for Coal Drops Yard, the spectacular shopping destination and foodie hotspot which opened there in 2018.

She is now working on a £5billion redevelopment at Brent Cross Town in north London, which will feature 6,700 new homes and three million square feet of office space. It will, by 2030, be zero carbon and is likely to feature the type of landmark architecture that sets the new King’s Cross apart.

‘People seek out delightful experiences that stimulate their senses,’ says Morwenna. ‘Architecture is so important for this as not only does it create spectacles that are visually appealing, but it helps create places that enable a variety of uses and activities through incredible sounds, smells, tastes and textures, like planting and water play.’

She believes the reason women are so outnumbered in her industry is lack of information. ‘Lots of young women and girls are unaware of the job opportunities in housing and development, let alone encouraged into them,’ she said. ‘I spent quite a bit of time in my twenties and early thirties visiting schools to talk about my passion for and experiences in the built environment, but this is an industrywide imperative.’

Now her own career is flying high, Morwenna feels that it is her responsibility to champion other women.

‘I am very proud that in my role as COO, I have helped us transition to become a business where 50 per
cent of our heads of department are women,’ she said. ‘However, we know we still have much more to do to be a truly diverse organisation.’

THE BROKER – Over the past 27 years the Canary Wharf Group has redefined London’s second
financial centre into a viable place to live. And Katy Kingston, as managing director, legal, has helped broker the billions of pounds worth of funding required to make this change. The 46-year-old, who lives in Farnham, Surrey, has worked for the group since 2014 and while she has noticed female representation in the sector improving, thanks to innovations such as flexible working and mentoring schemes, she agrees more work needs to be done.

An example of this work is the ‘junior board recently set up by Canary Wharf Group to nurture the next
generation of talent. ‘I hope this emboldens young women to feel represented and heard,’ she says.

THE ESTATE AGENTS – Fifteen years ago Camilla Dell set up her own company, Black Brick, to help
buyers find their dream homes.

Camilla earned her property stripes working for Foxtons an for Knight Frank, but a distinct lack of female role models at most of the the major estate agent brands made her feel her chances of progression were limited. ‘When I was at Knight Frank, only one of the proprietary partners was a
woman, and I just thought, What are my chances? And I had always wanted to be the boss and do my own thing.’

Camilla, 44, lives with her family in South Hampstead and is now considered one of London’s leading
buying agents. Black Brick has done deals worth more than £1billion, including the recent sale of a Surrey country house worth close to £30million. She feels that being a woman has advantages in the
buying agency business.

‘I can do the facts, figures and numbers and I can empathise with buyers, which is important when they’re looking for a home rather than investment.’

When she was studying art history at Oxford it is likely that Emma Mansell dreamed of becoming an estate agent. But the company she leads is no ordinary agency.

The Modern House has carved a profitable and high-profile niche by curating a collection of ultra-stylish and beautifully photographed contemporary homes for sale.

Emma joined the firm in 2016, after an early career in the art world, including a stint at the Wallace
Collection. Back then the firm had nine employees. It now has more than 70 and Emma was made managing director last year, leading the launch of the firm’s sister company, Inigo, which specialises in equally stylish traditional homes, and its print and online magazine.

‘Our editorial output has always distinguished us from other estate agencies and helped us nurture a
community of people who are united by their love of good design,’ says Emma, who is in her early thirties and lives in south-east London.

‘I’d love our audience to use our platform for inspiration on how to make homes more sustainable, too. It
is essential that we are all looking to make these changes in whatever ways we can. We want to be the place where design and sustainability come together.’

THE LOW-COST HOUSING PROVIDER – After an early career in local government Kate Davis switched to social housing. She became chief executive of Notting Hill Genesis, one of London’s largest providers of low-cost housing, and a major force in new homebuilding, in 2014.

NHG has a portfolio of 67,000 homes and an annual turnover of £1billion, and Kate, who is in her sixties and lives in Paddington, works 50 to 60 hours in a normal week, and is on call 24/7 to deal with emergencies. She spends her spare time with family and friends, travelling and doing yoga. ‘I feel my life is balanced,’ she says.

During her tenure, Kate has faced some challenges, most notably when eight of Notting Hill’s tenants died in the Grenfell Tower disaster. The association has been caught up in the ensuing cladding crisis, spending ‘millions’ on dealing with fire safety upgrades to its own buildings.

She feels the approach to the crisis has been wrongheaded – that repairs should have been carried out on the most dangerous buildings first, with those paying the bill to include ‘government, the cladding
manufacturers, the building industry, the freeholder, insurers, and–in specific circumstances – the leaseholder’.

Another issue that worries Kate is shared ownership, the low-cost housing option pioneered by Notting
Hill in 1979. ‘It is too expensive for many of London’s key workers, because we get little grant and land
and housebuilding in London is very costly,’ she said. ‘I would [like to] make public sector land available free to housing associations. The 30 per cent reduction in the cost for the first-time buyer would be held
in trust by the association and recycled to the next person when the house is sold.’

THE CAMPAIGNER – Anya Martin first became interested in property when working as a housing assistant at a university. ‘I was exposed to the very worst end of renting, and became quite passionate
about it,’ she says.

Anya works as a research manager for a charity, but in her spare time she is director of pressure group Priced Out, which wants the Government to act to reduce the price of housing. ‘The biggest problem we have is a lack of supply,’ says Anya, 29, who rents in Brixton. ‘We have a lot of people competing for very few properties, and obviously the impact of that is that prices go up.

’Priced Out is looking for planning reform to make it easier to build homes for sale and rent in high-demand areas such as London, although it faces plenty of push-back from local groups who oppose
overdevelopment.

However, Anya says: ‘Generally there does seem to be a greater recognition that you can’t solve the
housing crisis without building more homes.’

For the most part, she says, being a woman hasn’t caused her any particular issues, although social
media’s keyboard warriors can descend to sexist slurs. ‘They call me a silly little girl, and things like that, because I disagree with them,’ she says. ‘I have just learned to ignore them or block them.’

THE ARCHITECTS – Deborah Saunt co-founded London architects DSDHA in 1998. She and her co-founder and husband David Hills built parts of the Olympic Village at Stratford, revamped the streets
around Tottenham Court Road and created their own amazing concrete home in Clapham, picking up 19 Royal Institute of British Architects awards along the way.

‘My practice specialises in rejuvenating underappreciated places,’ she explains. ‘It’s about being a catalyst for enhancing people’s lives, such as our reimagination of the National Youth Theatre in Islington which now brings some Broadway glamour and joy to everyone on the Holloway Road.’

Deborah, 56, saw the downside of being a woman in architecture as her career began to take off. ‘I was shocked how uncomfortable some of the older men were at seeing me in their midst; one of them confronted me with, “What are you doing here? This is for the big boys,” she says. ‘There were also unkind remarks about my gender being a factor in winning work, even though the practice was
winning awards and had won competitions fair and square.’ To her disappointment, this kind of
treatment has driven some women out of the profession; others are deterred by the long and expensive training.

Deborah helped set up the London School of Architecture, which encourages students from a diverse range of backgrounds to combine study with work. But she wishes developers, too, would think outside of the box.

‘In the main, it’s still the ‘big boys’ who win major projects because, typically, architects have to prove they have completed a number of previous similar projects to qualify, and developers tend to be risk averse.’

Katerina Dionysopoulou worked for some of the biggest names in British architecture – Lord Foster and
Thomas Heatherwick – before setting up Bureau de Change architects with Billy Mavropoulos, a friend from her Foster + Partners days.

The firm has designed private homes and extensions as well as shops, hotels and an upgrade of the
British Film Institute on the Southbank.

Katerina, 46, lives in Barbican with her husband and their four-year-old, and decided to go it alone because she wanted to pick and choose what she worked on and have complete control. ‘It is about
doing stuff that you fully believe in,’ she says.

She experienced plenty of everyday sexism along the way. ‘When I was doing the British Pavilion at the Shanghai Expo for Thomas, people would go to him behind my back, because perhaps they thought I
wouldn’t understand.’ She says she politely disregards ignorance and tolerates mansplaining.

‘You have to be a little bit oblivious and not let it hurt you,’ she says. ‘It is about achieving what you want at the end of the day.’

My money…Camilla Dell

The property guru on learning from her dad, making groundbreaking deals and having the right values

CAMILLA DELL is managing partner and founder of Black Brick Property Solutions. Having worked for two of London’s largest and most successful estate agencies, Foxtons and Knight Frank, Camilla set up Black Brick in January 2007. Since then, the firm has grown from a two-person start-up to become London’s largest independent buying consultancy.

Camilla lives in north-west London with her husband and two daughters, and in her spare time sits on the committee for Norwood, a leading charity supporting vulnerable children, families and people with learning disabilities.

What was your first job and first pay?
Working as a sales and marketing executive for a hotel company. My salary was £16,000 per annum.

How did you get into the property world?
My late father was a successful London property developer. He worked on some iconic developments such as The Colonnades in Bayswater. Sadly he passed away when I was nine years old, but they say the apple never falls far from the tree, and so I like to think in some spiritual way that my career path is linked to him.

Even at a young age, did his interest in property rub off?
Sadly, I was only nine years old, so no. He did used to film me showing the house we lived in — home video recording was all the rage then — so I guess you could say I learned the art of how to show a house from a very young age.

Were you motivated by making money?
Absolutely — I was extremely driven and motivated by making money in the early days of my career. You don’t survive five years at Foxtons if you are not highly sales-driven. However, as time went by, I decided that I didn’t want to sell to people any more. I knew there was a market out there to be a trusted adviser and provide independent advice, and help to people that are looking to buy. Buyers traditionally have no one helping them or fighting their corner.

Is property the easiest way to make money?
Not necessarily. I think property professionals often get a bad reputation for this, but nothing is ever easy — particularly in today’s market. There is increased competition from online agents charging little or no fees, high taxes have shrunk developer margins, and the market generally in London is depressed right now, with fewer transactions happening, so I think most estate agents today will tell you it’s far from easy.

How do you stay positive?
I am a firm believer that markets are cyclical. We had a bull run up to 2014, and now we are in a downturn. With that comes opportunities.

What was the first big property you sold?
An apartment in One Hyde Park for almost £16million back in 2007. At the time the development was a hole in the ground but we saw the potential to own something unique. At the time, One Hyde Park was truly groundbreaking — it was the first super-prime new-build development in central London.

What was your first financial indulgence?
Stupidly, a car. The ironic thing is that I don’t actually like driving — but I did treat myself to an Audi R8, which my husband loves more than I do.

Are you a spender or saver?
A bit of both.

Is money vital for happiness?
I think a certain amount of money is essential — enough to have a roof over your head, pay for schooling, the odd holiday and to eat out in nice places. However, I think other factors have to be right also — having the right values in life is just as important, if not more so. I meet many people with millions and I wouldn’t say they are any happier.

What would you love to buy?
I think my children would love for me to buy them a dog. But my husband says no until we have a proper care plan in place, which is sensible.

What has been your biggest waste of money?
The Audi R8.

A stage too far?

A stage too far?

By Oliver Wadeson

January 22 2018 – The Metro

Take a look at any model on the cover of a magazine these days and you assume the image has been airbrushed to remove any blemishes: sadly, digital trickery has become an acceptable fact of life in the world of publishing. Now, the manipulation of images has entered the world of property. In the US, estate agents — or realtors as they are known there — have been using digital technology to ‘improve’ photographs of properties for sale for some time, and, inevitably, this practice is now coming over here.

The process is simple — and controversial. Estate agents instruct photographers to take images of a property as they would normally. Then the digital images are sent to studios where they are ‘treated’.

How far this treatment can go is the subject of some debate but generally, for its proponents, the idea is that the doctored images should represent the potential of a property: what it could look like. This could often involve ‘dressing’ an empty flat but it could also extend to removing the furniture in the original photographs and replacing it with more tasteful items, or changing the colours and shades of a room. However, as the website of one US virtual staging company illustrates, it can do something as dramatic as add a swimming pool to a garden.

Changing the sheets: Stowhill Estates apply the technology to a bedroom

The photographs are sent back to the estate agents who upload them onto property portals, such as Rightmove and Zoopla, with a disclaimer stating something along the lines of ‘we have used digital technology to give an impression of the home’s potential. Actual furnishings may not be as they appear in some photographs.’

Stowhill Estates is one of the first British estate agents to adopt virtual staging here. Stowhill agent Lucy Joerin says they don’t use it on every property they market as many are properly presented already, with well furnished rooms and up-to-date décor but it’s a useful tool to have where there are time or budget restrictions to presenting the house in the best way. Virtual staging, she says, is a natural extension of dressing a home for sale.

‘Both physical and digital staging of homes is common practice in the US, where it is generally understood that the way you live in a home is very different to the way you sell a home,’ she says. ‘Most of the top real estate agents in the US will hire specialist staging companies who will come and remove all the existing furniture, and replace it with high end furnishings, in order to present the home in the best possible way − almost like dressing a shop window. Many owners even move out while their home is up for sale.

‘Here in the UK, where homes generally take much longer to sell (months rather than 30 days), it’s clearly not practical to move out and it’s prohibitively expensive to rent furniture for weeks or months. That’s where virtual staging can really benefit a seller who may not have the time, or budget, to hire in physical furniture.

‘We’ve used our virtual staging service on a number of different types of property, from an empty flat in Windsor to a three-bedroom home in Maidenhead where the owner needed to sell quickly but did not have the budget to clear out all her existing furniture or redecorate.

‘We’ve also used it in new-build homes, properties where there might be just one room that is unfinished, or where there are tenants in the property who don’t want their furniture and personal items to be photographed.

‘In any home that we virtually stage, we are extremely careful to only change decor and furnishings and never the actual structure or physical features of the home. You should certainly not move doorways, ceiling mouldings, window frames or bathtubs/showers, and we would never gloss over any structural faults such as cracks in the walls.

‘What we are trying to achieve is a visual image of how the property could look with different furniture or decor to give potential buyers a clear idea of the homes’ potential. We also always make it very clear which of our pictures have been digitally staged. Our clients have always responded very positively, as it enables them to see what could be possible.’

Caspar Harvard-Walls, a partner at London buying agent Black Brick, is concerned. ‘I understand why people are doing it. Normal “physical” staging — when you rent furniture to dress an empty flat is very expensive.

Just add water: This five-bed home located in New Haven, Connecticut, had a pool added by Why Not Homes to show potential buyers what could be done with the exterior space of the property.

‘It can cost about £450 a week to dress a two-bed flat with a minimum of a 12-week contract. And for some time developers have used CGIs for new build developments which are not completed. And I can see how that be extended for secondary marketing.

‘But it could lead to people being disappointed. Maybe they haven’t noticed the disclaimer. It should also be pointed out to sellers that sometimes the virtual staging can look appalling.’

Zach Calhoun, who runs one of the US studios offering virtual staging services — Why Not Homes — defends his service, which he has run from a studio in Houston, Texas since 2016. ‘It’s been around for years in the US but has only just started becoming popular internationally. We now have clients coming from the UK, Canada and New Zealand,’ he says.

Sky’s the limit: Why Not Homes says the technology shows a home’s potential.

‘I would say half the realtors in the US I speak with have heard of it and 15 per cent use it. It’s hard to tell how many properties have been virtually staged, but our group alone has staged more than 2,500 photos for more than 800 projects. My advice to our clients is: disclose everything, use both empty and virtually staged photos for the listing, do not hide anything or misrepresent anything.

‘Virtual staging is for people who see an empty room and have trouble visualising what’s possible. For example, my wife walks into an empty room and she sees possibility, I walk into an empty room and I look for cracks in the wall.

‘So the service needs to be used for selling possibility, not tricking people. Even though we do not have control of the use of our photos, we never advise hiding anything. But as a selling tool, it’s incredibly powerful to create foot traffic.

‘Once the buyer has seen the photos, walking into an empty property can be much more enjoyable and lead to faster offers. After all, you don’t buy a house’s furniture, you buy a home to make your own.’

■ stowhillestates.com; whynothomes.com; black-brick.com