‘Imposing indiscriminate tax hikes is a short sighted approach’: A top buying agency’s Budget wish list

As a ‘painful’ Autumn Statement looms, Black Brick boss Camilla Dell shares her views on what the Chancellor should address.

By Camilla Dell

Ever since Sir Keir Starmer stepped into the Downing Street garden and issued a warning that the forthcoming budget would be “painful”, commentators have been predicting a whole range of possible tax raids, writes Camilla Dell.

Black Brick’s view is that imposing indiscriminate tax hikes is a short sighted approach. What a Government looking for growth, prosperity, and a healthy, active housing market should be doing is encouraging people to buy, sell, invest, and, most of all, remain in the UK.

Capital Gains Tax

It is widely anticipated that CGT for second home owners and landlords will be increased from a current maximum rate of  24% to up to 45%. Across the UK, landlords have already begun voting with their feet and selling up – Rightmove has revealed that almost one in five of homes currently for sale has previously been rented, compared to 8% back in 2010.

But CGT is only the latest travail to have hit UK landlords in recent years – they have already endured the phasing-out of mortgage interest tax relief, tighter rules on tenant evictions, and more onerous safety regulations.

And this gradual squeeze has had unintended consequences which have rippled right through the housing market.

George Osborne poured glue into the housing market when he increased stamp duty and ended landlords’ right to have a mortgage as a tax deductible expense.

George Osborne poured glue into the housing market when he increased stamp duty and ended landlords’ right to have a mortgage as a tax deductible expense.

It did not solve the housing crisis and it has created a really bad environment for renters. There is not enough supply, build to rent has not filled that void, and landlords have just been battered in the press when most of them are providing an excellent service. You have now got dwindling supply and that is a really bad thing.

In Cornwall, Anna Sharp of Black Brick’s country department, is particularly concerned about second home owners, who are simultaneously being hit with Council Tax surcharges, and the end of the furnished holiday lettings tax regime, which had excluded them from the end of interest rate relief.

“All of this is affecting investment buyers,” she warned. “Holiday let bookings are down 37% in Cornwall this year, so change would have occurred naturally. This is forcing a lot of people to sell, but will not solve the housing crisis in Cornwall, because a lot of these homes are priced above £500,000 and local buyers are not able to afford them.”

Non Doms

One change the Government has already confirmed is a dismantling of the Non Dom tax system, which currently allows high net worth individuals to live in the UK and pay tax on their UK income only. Despite this, the latest data shows that in the 2022/23 tax year the 74,000 Non Doms paid, collectively, £8.9bn in tax.

“If we get rid of Non Doms, we are just waving that off,” said Tom Kain, a Partner at Black Brick.

Let’s hope that Rachel Reeves is now finally listening to tax experts. Rumours are that the Chancellor is now considering watering down the changes amid concerns it will raise no money.

Inheritance Tax

The other big issue is IHT, currently charged at 40% of estates worth more than £325,000. In reality, however, there are many exemptions and only 5% of deaths are taxed in the UK, often at much lower rates. Older homeowners have been particularly spooked by the prospect of paying more and, possibly as a result, another trend highlighted by Rightmove has been a surge in the number of large houses for sale. “I definitely saw this trend emerging in the last year of people who probably should have moved in their late 70s and early 80s but had put it off because of the pandemic starting to downsize,” said West Country specialist Rupert Stephenson, of Black Brick’s Country & Coast Department.

“They wanted to quickly pass on their wealth to their children.”

Stamp Duty

Black Brick’s Rupert Stephenson thinks that pushing older homeowners out of their homes with the threat of higher taxes is unfair. A more humane, effective alternative would be to use less stick and more carrot.

Late last month, the Organisation for Economic Co-operation and Development (OECD) called for Stamp Duty, which it argued hinders people from moving to pursue better job opportunities or downsizing, to be scrapped.

Stephenson thinks that getting rid of Stamp Duty for both downsizers and first time buyers would get the property market moving again. “It would be good for the economy as a whole – house builders, white goods purchases, you name it. Downsizers need to be encouraged, but punishing them with tax is social engineering. People want stability, not loads of changes all the time.”

Agent warns Government against ‘social engineering’ downsizers

By Marc Shoffman

Inheritance tax (IHT) changes could penalise older homeowners and create a form of “social engineering” for downsizers, a buying agent has warned.

Chancellor Rachel Reeves is expected to raise taxes in her Autumn Budget this month, with expectations of IHT reforms.

She could increase the IHT rate or reduce the tax-free threshold when valuing an estate.

West Country agent Rupert Stephenson, of Black Brick’s Country & Coast Department, warns that older homeowners have been particularly spooked by the prospect of paying more

He suggested this could be reflected in an increase in larger homes being listed on Rightmove.

Stephenson said: “I definitely saw this trend emerging in the last year of people who probably should have moved in their late 70s and early 80s but had put it off because of the pandemic starting to downsize.

“They wanted to quickly pass on their wealth to their children.”

He suggests Stamp Duty would be a better way of supporting and encouraging downsizers, adding: “It would be good for the economy as a whole – house builders, white goods, you name it. Downsizers need to be encouraged, but punishing them with IHT is social engineering.

“People want stability, not loads of changes all the time.”

The wealthy quitting the UK – and it’s not just non-doms

Faced with diminishing returns for hard work, middle-class families are fed up

By Alexandra Goss

Sarah and her husband Jack live in a leafy part of south-west London, own a holiday home on Spain’s Costa Brava and send their two young daughters to private schools. They work hard – Sarah is in PR and Jack is a cryptocurrency trader – and are well paid. Yet they want out of the UK.

“All our costs have gone up, from our mortgage rate to school fees, and living in London is really expensive,” says Sarah, who is in her 40s and did not want to reveal her real name.

“The addition of VAT [on school fees] will affect us. If you’re working hard, you want to have some reward for it. I know we are privileged, but we feel we are constantly chasing our tails.”

The couple both do their jobs remotely and are planning to move abroad. “And we are not the only ones seriously considering it,” Sarah adds. “It’s the biggest topic of conversation with friends at dinner parties or at the school gates.”

Scarcely a day goes by without a headline claiming the rich are checking out of Britain due to fears over the scale of Labour’s tax raid on high earners. VAT will be levied on private school fees from January and speculation is rife that the Chancellor will announce increases to capital gains tax and inheritance tax in the Budget on October 30.

The Adam Smith Institute, a think tank, has argued that people are leaving because the country is “a hostile culture for wealth creators”. It forecast that the share of the population who are millionaires will plunge by 20pc over the next five years, from 4.5pc now to 3.6pc.

Henley & Partners, which helps wealthy investors move overseas, says Britain is on track to lose a record 9,500 millionaires this year – more than any other country in the world except China. The firm says the number of UK enquiries it is receiving for alternative citizenship and residency programmes is the highest ever, with a record number of actual applications made in the second quarter of this year, representing a 325pc increase compared to the first quarter.

Au revoir, non-doms

Most of those leaving are non-doms, who reside in the UK but are domiciled elsewhere for tax purposes and pay UK tax only on the money they earn in this country. Some 74,000 people claimed non-dom status in 2022-23, according to HM Revenue & Customs.

While these wealthy foreigners have always come and gone, they now seem to be leaving in higher numbers, or are not coming here in the first place. Sales of super-expensive London homes over £10m fell 22pc in the year to July compared to the preceding 12-month period, according to Knight Frank estate agency.

Supply of these pricey properties is up: in the capital’s 12 central and most expensive postcodes, the number of homes on the market is 6.2pc higher now than last year, according to website Propcast.

Under changes announced by the Tory government, the existing non-dom tax regime is ending in April 2025. Labour’s first Budget will likely include details of further restrictions, although the Chancellor is understood to be rowing back over fears that it would force so many foreigners to leave it could hit tax revenues.

A further non-dom crackdown is what really has them worried. Marilyn McKeever, from the private wealth team at the law firm BDB Pitmans, says: “Many non-doms are leaving the UK or have already left. More have a bag by the door and are nervously waiting for the Budget.”

In May, a non-dom rushed to buy a house in the Bahamas and has now moved there and put his house in Knightsbridge on the market. As with the middle-class family in south-west London, it is the worried dinner party chatter and WhatsApp messages among friends that have prompted these moves.

Philip Hillier, of HG Christie estate agency, says: “One of the reasons he bought so quickly was because a lot of his non-dom friends were discussing leaving as well. He wanted to get out here before there was a rush and has since referred three friends to us.”

However, non-doms are far from the only ones eyeing the exit – there are the likes of Sarah and James, too.

“Tax is the primary topic of conversation with our clients at the moment, whether they are non-doms or not,” says Roarie Scarisbrick, from the buying agency Property Vision. “The general Labour narrative about impending doom does not help, either.”

It’s not all about tax, though

Robert Salter, of accountancy firm Blick Rothenberg, says: “Covid and the move to flexible working has resulted in many people partially relocating to countries such as Spain and France and becoming ‘treaty resident’ in that location. And, in my experience, they are primarily moving for non-tax reasons such as a better lifestyle overseas.”

And this doesn’t only apply to the top 1pc. Sarah and James aren’t non-doms or hugely wealthy – they have a mortgage, after all. “The quality of life in the UK just isn’t there anymore,” Sarah says. “Things don’t work and it all feels a bit downhearted.”

Crime is another factor. “Crime is bad all over the world but London is perceived to be up there with the worst,” says Charles McDowell, of the buying agency McDowell Properties.

“Many wealthy people now also see the UK as unwelcoming and unrewarding, and a lot of younger ones are heading elsewhere. It’s a brain drain like the 1970s, at a time when people are inherently more mobile anyway.”

Where are they going?

Locations such as Dubai and Singapore are increasingly enticing young high earners and ambitious professionals, says Toby Downes, of the buying agency Haringtons UK. “These places offer favourable tax regimes and vibrant career opportunities that are becoming hard to resist.”

Jason, a banker, has just secured a job in Dubai. He has given notice to his London firm and will start before Christmas; his wife and two children will move from their home in south-east England to join him “as soon as they can”.

“I’m not a non-dom and although I’m a high earner compared to many, working in the City is nowhere near as lucrative as it used to be,” explains Jason, who is in his early 40s and wanted to speak under a pseudonym.

“Moving to the UAE seems like a no-brainer. My six-figure salary is similar to what I’ve been getting in London, but my new employer will pay my rent for a year and pay for my children to attend an international school. It’s also exciting to be starting somewhere new when the UK feels so depressing right now.”

The UAE is a top location for many people looking to leave the UK; it’s the main place Sarah and James are considering, too. The country offers guaranteed sunshine, air-conditioned shopping and zero income tax, and it’s also a popular choice for schooling.

GEMS Education, one of the world’s largest private school operators, has seen a steady increase in UK families moving to its network of 44 schools in the UAE in the past two years.

Among them are the children of David Harkin, chief executive of the global education company 8billionideas, who recently relocated with his family to Dubai from the UK.

“Dubai has become one of the most innovative places when it comes to business and education, so it made absolute sense to relocate here and to also have better access to different parts of the world,” Harkin says. “Also, in Dubai, the schools’ extra-curricular activities are second to none, while the safety of the city appeals.”

Portugal is seeing increased interest thanks to its climate, lifestyle and perks such as no inheritance tax and a range of visas designed to appeal to high-net-worth individuals and their families. The Portuguese Chamber of Commerce in the UK says more than 7,500 British people have attended its “Moving to Portugal” events.

There has also been a boom in rich international relocators to Italy, where the non-Italian income of residents is tax-free so long as they pay a flat fee of €200,000 (£167,500) every year.

Diletta Giorgolo Spinola, of Sotheby’s International Realty, says: “There has been a dramatic increase in people of all nationalities, including non-doms previously resident in the UK, looking to move to Italy. In Milan, 80pc of all overseas purchasers are flat-tax buyers.”

Other British people are heading for the sunny shores of Spain. Charlie Mullins, founder of Pimlico Plumbers, announced last month he was selling his £10m-plus London penthouseto become a permanent resident in Marbella, while Nick Trafford, of Lucas Fox, an estate agency, says Barcelona is becoming more popular with British expats.

Keir Starmer ‘given mates rates’ for stay at donor’s £18m flat

Property experts say the prime minister may have underestimated the value of Lord Alli’s London penthouse given its low price compared with similar rentals.

By Emanuele Midolo

Sir Keir Starmer may have underestimated the value of the luxury London penthouse he was given use of by Lord Alli before the election, property experts suggested, receiving “mates’ rates” for his stay.

Starmer stayed at the 5,000 sq ft penthouse in Covent Garden for a month and a half during the general election campaign, and declared the value of the donation to be £20,400, amounting to £450 a day or £13,500 a month.

However, similar properties rented out for short periods in the area have been advertised for more than twice the amount recently, with one Covent Garden apartment offered for £30,000 a month. It was claimed on Friday night that the penthouse next to Alli’s commands rents of £1,800 a day.

The findings follow mounting questions about freebies received by the new Labour government after it emerged that the prime minister and his wife accepted almost £19,000 in donations from Alli for clothes and glasses this year.

“It sounds like mates’ rates to me,” Camilla Dell, founder of the London property agency Black Brick, said. “Based on comparable luxury rentals in the area, it’s very low. And that property is quite unique, quite special — you can’t really compare it with something else. You need to look further afield to find something of that quality.”

Mark Turnstall, founder of Turnstall Property, a boutique agency that specialises in ultra-luxury rentals in central London, said that lettings shorter than 90 days commanded a hefty premium over long lettings.

Mark Turnstall, founder of Turnstall Property, a boutique agency that specialises in ultra-luxury rentals in central London, said that lettings shorter than 90 days commanded a hefty premium over long lettings.

Long-term lets in the area are “cheaper”: a three-bedroom flat in Centre Point on Tottenham Court Road went for £16,250 a month — but still higher than the £13,500 a month claimed by Starmer.

A three-bedroom flat below penthouse level on Portugal Street, near Holborn, is on offer for £19,500 a month with Savills for a minimum of a year’s lease.

Another estate agent specialising in high-end property, who asked not to be named, said there was plenty of “misinformation” and “misleading data” about prices in the luxury sector, and questioned the valuation of Starmer’s stay.

Luxury rental prices in London are on the up, the estate agents said, as high net-worth individuals opt to rent rather than buy to avoid committing to the UK amid proposed changes to the non-domiciled tax status.

Starmer claimed he took up the offer to allow his son to study peacefully for his GCSEs.

“I wasn’t going to let my son fail or not do well in his GCSEs because of journalists outside the front door,” Starmer told Sky News. “We also, as you know, had protesters outside the front door.”

He added that “any parent would have made the same decision”.

A spokesman for Starmer said the donation was declared on time and as required by parliamentary rules.

Alli has been contacted for comment.

The race to sell second homes before Labour puts up CGT

Fearing a capital gains tax increase in the October budget, some holiday let owners are rushing to offload their properties

By David Byers

Tilly Bagshawe, 51, and her husband Robin Nydes, 67, are in a race against time to complete the sale of their £2.85 million “dream” Cotswolds second home.

Bagshawe, a bestselling author, and Nydes, an American businessman, bought the chocolate-box stone house on Lower Slaughter’s village green 12 years ago. They have rented it out as a holiday let in weeks when they are not using it themselves, earning £160,000 in the most recent tax year.

Now, with three of their four children aged 17 and over, they have decided to sell the six-bedroom house, as they increasingly split their time between homes in London and Los Angeles. However, the decision has also been given added urgency due to fears that the chancellor, Rachel Reeves, plans to increase capital gains tax (CGT) in the budget on October 30.

CGT is the levy on the profit made from the sale of assets, including a property which is not your main home. Higher and additional-rate taxpayers pay 24 per cent CGT on the sale of property, but there is speculation that Reeves plans to raise it in line with income tax at 40 to 45 per cent.

“Knowing that Labour was coming in, and there were going to be tax changes and they were going to be negative — particularly with capital gains tax — [and] that there was always likely to be a worsening environment. That probably hastened the decision,” says Bagshawe, whose sister is the former Conservative MP and author Louise Mensch. “Of course it would be nice to sell before your capital gains tax almost doubles.”

Any CGT rise on the scale that has been rumoured will hit Bagshawe and Nydes hard, as they think they will make a profit of about £500,000 on their home, Brook House, which they have put on the market for £2.85 million. At the current rate of 24 per cent, they could face a tax bill of £118,560 when selling it, assuming they have their full capital gains annual allowance and no capital losses. But at 45 per cent, it would be £222,300 — £103,740 more, according to the accountancy firm Blick Rothenberg.

There has been a surge in larger properties being put up for sale in holiday hotspots, according to the property website Rightmove, as sellers try to offload them before any rise. Bagshawe, perhaps unsurprisingly, believes holiday home owners are being used as a convenient cash cow by the government. “I think in general, what they’re trying to do to limit short-term rentals and holiday lets is really bad for our area and for lots of rural areas,” she says.

“In our part of the Cotswolds, for example, it’s a lot of people struggling in the agricultural sector who are trying to rent out their barns or outbuildings. Or people who worked all their lives to afford the dream of a holiday cottage, but who need it to be able to produce a viable income. I think those people are going to be very angry with some of these changes, which will have a knock-on effect on the local economy.”

The great holiday let tax clampdown

There will be plenty of rural residents playing the tiniest of violins. Many have complained loudly that the mass buy-up of homes in rural areas during the pandemic by second home-owners, which was turbocharged by former prime minister Rishi Sunak’s stamp duty holiday, has caused a housing crisis.

In his last budget, the former chancellor, Jeremy Hunt, responded to these protests by announcing that owners of furnished holiday lets will, from next April, no longer get full tax relief on mortgage interest payments, bringing them in line with buy-to-let landlords.

Meanwhile, dozens of local authorities in prime holiday locations like Dorset, Cornwall and the Lake District have been allowed to charge double council tax on second homes, which will also take effect from April next year.

Many agents say the number of holiday lets being put on the market in recent weeks far outstrips demand. Rupert Stephenson from the estate agency Black Brick says: “Some holiday homes that have been in the same family for generations are now coming up for sale as people not only worry about CGT but also have been affected by the change in holiday let tax relief and landlord relief that was imposed by the last government.” He says this includes “a number of prime estates, farms, and coastal properties”, particularly around Exeter and Salcombe in Devon, ranging between £4 million and £10 million.

Helen Whitfield from Butler Sherborn, a Cotswold estate agency which is selling Bagshawe’s house, agrees that fear over CGT is a major factor. “I have been invited to a couple of pitches next week specifically due to CGT planning,” she says.

Anna Sharp, from the Cornwall branch of Black Brick, points out that international travel has picked up since the pandemic, with fewer Brits holidaying at home and bookings “down by an average of 37 per cent this year across Cornwall”. This, combined with soaring mortgage rates, has hit investors in the pocket. In hotspots such as Port Isaac in Cornwall, for example, there are 52 properties on the market with only ten under offer. “For many, it is no longer a viable business transaction, with the yields simply not adding up,” Sharp says.

One investor, who wished to remain anonymous, has recently chosen to sell their holiday home on Mersea Island in Essex, having been hit by a combination of high maintenance and ground rent by her freeholder, and the prospect of CGT changes. “I didn’t want to take any chances ahead of October’s budget,” she says.

A break for first-time buyers

Data from the estate agency Hamptons shows that these clampdowns may already be changing the market in many rural areas, as homes sold by second home-owners are increasingly being snapped up by first-time buyers. The percentage of first-time buyers purchasing properties that had been holiday homes has risen consistently since 2021. In January this year it overtook that of second home-owners for the first time, at 29 per cent to 22 per cent, its highest level ever.

David Fell from Hamptons says that, with the exception of a bump during Covid, this is part of a continuing trend ever since the decision by the former chancellor George Osborne to raise stamp duty by three percentage points for second home-owners and landlords in 2016. “It has definitely pushed more of the homes which are sold into the hands of owner-occupiers — exactly as it was intended to,” Fell says.

The government says it plans further measures to regulate the short-term lettings sector, including an official registration scheme that will show the impact on local communities. Intriguingly, this is supported by Airbnb and the rental site Sykes Cottages, which say it will show that the harm being done to local housing is being exaggerated. Airbnb says, for example, that homes listed for 90 nights or more per year account for just 1.1 per cent of Cornwall’s total housing stock.

Is the party over?

Holiday-let owners will be weighing up whether they can still make it pay. The industry’s supporters claim that, despite the changes, you can make a profit — as long as you pick your area carefully.

The average income made by owners in England in July and August this year was £7,119, up from £6,579 in 2023, according to Sykes Cottages. But this excludes all taxes.

However, it is increasingly important to choose the right location to avoid the saturation in some overheated hotspots. The fastest growing investment area this summer was the artistic and surfing haven of Praa Sands on the south coast of Cornwall, where the average investor made £14,234 in July and August this year.

Second was Nefyn on the northwest Wales coast, where income was up from £7,236 to £9,132, following publicity about Porth Iago beach.

By contrast, more well-known investment areas are proving less profitable. In St Austell, for example, average income has only risen from £6,885 to £7,169. And in Llanberis, north Wales, it is negligible.

Claire Gibson, 54, is one of those who has benefited from the boom at Praa Sands, having earned 30 per cent more this summer than she did last year in bookings for her five-bedroom house. She and her husband Robert Gibson have rented out the house, which has a hot tub and sauna, since she had to relocate to Exeter for work in 2021. “It has worked for us and it continues to do so,” she says.

Gibson will not be affected by Cornwall council’s decision to raise council tax by 100 per cent next April for holiday home-owners. She has registered as a small business and is paying business rates instead, which all investors in England can do if they let properties for a minimum of 70 days a year having made them available for 140. In fact, many properties (although not Claire’s) are eligible for business rates relief too because they have a rateable value — the estimated annual rental value of a property — of less than £12,000.

Indeed, government data shows the number of short-term holiday lets registered for business rates has skyrocketed, from about 8,800 in 2017 to more than 89,000 in 2023 and now accounts for about 10 per cent of all second homes in England.

Gibson says their neighbours have been supportive of her business and that she wants to retire to the house. “As long as I can cover the costs so that we can continue to have the house ready for us when we can come back, that’s our priority,” she says.

One thing is for sure. For those considering selling, but who haven’t yet made up their minds, anxious eyes will be on Reeves’s budget briefcase on October 30.

What about Scotland and Wales?

Scotland has been hit by a blizzard of new rules, including the need for landlords to get a licence from their local council that can cost hundreds of pounds — failure to do so could lead to a £2,500 fine and a banning order. Councils also have the power to convert their region into a short-term let “control area” if there is too much supply, meaning new holiday lets need planning permission to operate.

Wales also tightened its rules in 2022. Owners must now let their properties for at least 182 days a year and make them available to rent for 252 (the threshold in England is 70 and 140), and those who fail to do so will revert to paying council tax as an “empty second home” — a special rate on which councils have the right to charge 300 per cent council tax.

London’s Mansions Are Struggling to Sell

By Sarah Rappaport

London’s most expensive homes are having a tough time selling, with both demand and deals down. According to a new report from real estate company Knight Frank, there were 22% fewer sales above £10 million ($13.2 million) in the 12 months to July, compared with the same time period from 2022–23.

 

The picture is gloomier for the priciest properties: There were just 10 sales above £30 million, compared with 38 in the previous period. In total, super prime sales volume in London came in at £2.77 billion in the 12 months through July, down from £4.3 billion in the period ending in July“Sentiment in prime central London is significantly down,” says buying agent Camilla Dell, founder of Black Brick. “The current market reminds me a little bit of the financial crisis in terms of what I’m seeing in terms of the volume of stock available, price reductions and nervousness in the market from vendors.” 

 

Brokers chalk much of the market uncertainty to July’s election, which was well-flagged to be a shift in government during the proceeding year. The Labour party, which won a resounding victory, had been consistently polling higher than the Conservatives, who had been in power for over a decade. High interest rates also weighed on sentiment; the Bank of England delivered its first cut in four years just this August.

 

Uncertainty has now shifted onto the ramifications of the new government, specifically uncertainty surrounding a new tax regime, says Stuart Bailey, head of super prime sales London at Knight Frank. Tax hikes have been floated by the new Labour government, including possible increases to capital gains and inheritance taxes, which will be revealed in the upcoming UK budget, set for Oct. 30.

It’s also likely that the government will overhaul its system for the 74,000 individuals living in the UK who don’t pay tax on their non-UK income, known as “non-doms.” These include some of the world’s richest people and those who’ve reached the highest rungs of finance; more than 20% of the UK’s highest-earning bankers have been non-doms at some point, according to 2022 research. Famously, the wife of Rishi Sunak, Britain’s former prime minister, also claimed non-dom status. 

 

The unanswered questions around higher tax regimes and plans to do away with preferential tax treatment for wealthy foreigners have been spooking rich buyers, brokers say.

 

“The budget is making people wait and see—so it doesn’t matter whether it it is good, bad or ugly. The point is that it’s uncertain, so people are hesitating now,” says Bailey. He adds that we’re at the low end of a 10-year downward cycle in pricing, and he’s seeing sellers reduce prices to get deals across the line. 

 

The report says that properties in prime central London above £10 million are 14% below their peak in September 2015. That’s even more dramatic in dollars, where the decline is 25%, given the weakening of the pound since the Brexit vote in 2016. This is seen in the amount of American buyers coming into the London market, whose dollars go further than in the past. 

 

“If you’re a buyer, and especially a cash buyer, it’s blatantly a good time to be buying right now at this low point, when there’s not too much competition with other buyers,” says Bailey of the current super prime market, which he characterizes as “frustrating,” especially at the top end. “But we’re just in a vacuum period of sitting on the fence with nothing happening until the budget.”

Revealed: The eight most unwelcoming places to buy a second home in the UK – plus the eight villages where you can buy a stunning property AND be embraced by the locals

By Fred Redwood

Second homes have never been so popular. Before lockdown, just 3 per cent of Britons had a retreat in the countryside or the coast – somewhere to recharge the batteries.

Since then, a rush of successful city-dwellers have sought a spare pied a terre. Parts of Cornwall, where one in ten properties is a second home, are full to bursting over the summer months, as is the Lake District and yachting hotspots in Devon and Dorset.

It’s meant big business for celebrity chefs, bar owners and fashionable clothes chains. However, not everyone is delighted at having half of London and the Home Counties arrive as part-time neighbours. Locals blame the incomers for escalating property prices. The residents of harbour towns often get squeezed out to live on the outskirts. And young people who work all year round are unable to get on the housing ladder.

Legislation is going through in an attempt to claw back this situation. Second homeowners in England could face paying twice the amount of council tax from April 2025, while in Wales (as of April 2023) the maximum level at which local authorities can set council tax premiums for second homes has already increased to 300 per cent. Whether these increases will have the desired effect – to bring more first-time buyer homes to the market – is another matter. Critics maintain that these charges are mere ‘peanuts’ to the wealthy second homeowners.

We’ve spoken with locals, estate agents, second homeowners and councillors to reveal the UK’s most welcoming and unwelcoming towns and villages.

Dartmouth and Newton Ferrers, Devon

Second homeowners are less than popular in the Devon yachting Mecca of Salcombe. Some 57 per cent of the properties here are second homes and the locals complain when the wealthy incomers build enormous mega mansions, ruining their view of the harbour. However, just along the coast it is a different story.

‘The people of Dartmouth, being a naval base, are used to newcomers and the locals are very welcoming,’ says Rupert Stephenson of Black Brick, a property search agency. ‘Newton Ferrers on the estuary of the River Yealm has two good pubs and a post office. It is a community of incomers and everyone gets along extremely well.’ As in all the South Hams district, second homeowners pay double council tax.

Young professionals are ‘flocking’ to the West Country, says buying agency

An influx of new permanent residents since the pandemic ‘has changed the dynamic for many towns in Cornwall’, says Black Brick.

Young professionals are “flocking” to the West Country, says buying agency Black Brick – which set up a Coast & Country division earlier this year to tap into the movement.

“The world has changed since the pandemic; from 2021 we’ve experienced a huge influx of professionals moving to the country,” explains Anna Sharp who heads up Black Brick in Cornwall. “For many ‘working from home or ‘#wfh’ was a phrase we had never even heard of before let alone thinking that it was an option. The world opened up, as did opportunities for many.”

While Sharp flags particular interest from younger professionals in tech, consultancy and creative industries, Rupert Stephenson – who leads BB searches in Devon, Dorset and Somerset – flags rising interest from more middle-aged relocators. “We are getting more and more enquiries from clients in their 40s, 50s & 60s who have moved down to the West Country permanently from places like Oxfordshire, Kent, London and Surrey,” he says.

One symptom of this is “much busier roads over the winter months,” says Stephenson, while Sharp says Cornish hotspots such as Penzance, Penryn, and Newquay “have never felt more alive”, as more permanent residents move in.

Mayfair-based Black Brick was set up by Camilla Dell in 2007, and has become one of the best-known and successful buying agencies in prime London and the Home Counties. Speaking about the move into the West Country in March, Dell told PrimeResi she plans to expand Black Brick services into other parts of the UK this year.

Anna Sharp, Black Brick in Cornwall: “The world has changed since the pandemic; from 2021 we’ve experienced a huge influx of professionals moving to the country. For many ‘working from home or ‘#wfh’ was a phrase we had never even heard of before let alone thinking that it was an option. The world opened up, as did opportunities for many.

“Many young professionals whether they work in tech, consultancy, or in the creative industry, to name a few, now can have a fantastic career or run a successful business in parts of the world they never thought were possible. Who would have thought you could wake up in the morning and go for a surf or a yoga lesson on the beach before work whilst being able to be online ready to work by 9am, coffee in hand, working from many of Cornwall’s fantastic working spaces?

“This has changed the dynamic for many towns in Cornwall, with the gentrification and development of areas such as Penzance, Penryn, and Newquay to name a few. Coffee shops have sprung up creating co-working spaces, yoga studios, creative hubs, and workshops; all of which appeal to Millennials and Gen Z. These areas of Cornwall have never felt more alive, creating a very exciting time to be living in a place I am lucky to call home.

“Many families and early retirees are still looking to relocate to the south west and demand remains strong, with many families searching for ‘the good life’, whereby their children can grow up near coastal or country environments. Typically, this demographic of buyer keeps a smaller property in the city and commutes a few days a week whilst they have for a larger home in the country with space and good schooling nearby as their main home.”

Rupert Stephenson, Black Brick in Devon, Dorset & Somerset: “We are getting more and more enquiries from clients in their 40s, 50s & 60s who have moved down to the West Country permanently from places like Oxfordshire, Kent, London and Surrey. They can work remotely now from almost anywhere in the world since Covid and there is often secondary accommodation which enables clients to have a really good second income from holiday lets or glamping opportunities on site. It’s now far more acceptable to work away from the office and, with such a good communications network in the West Country these days (fast fibre was installed almost everywhere a few years ago and Starlink fills in the gaps on remote places like Dartmoor, you can get 300mbs and 4/5G almost everywhere now), you can be sitting on your boat in the harbour or on a beach or a cafe and still be working (as I am now actually!!).

“With the West Country still offering relatively good value for money compared to London, Home Counties, and the Midlands, it kind of makes sense to cash in and move further afield for a more healthy, vibrant lifestyle, away from the traffic and the daily grind, to live the dream – there’s a wonderful food culture with Michelin star restaurants and gastro pubs, the beaches are world-class, the schools are top quality and there is plenty to do in the winter, country walks, rural sports and sophisticated cities like Bath, Exeter and Truro to visit.

“Interestingly, I have really noticed how much busier the roads are over the winter months here in the West Country in recent years since Covid, bearing testament to just how many main homeowners have moved here in recent years. Some of them already had second homes they have moved into permanently, others have followed and moved ‘lock, stock and barrel’ – when we did it 15 years ago people thought we were mad – not anymore!”

Eight things that are affecting your property value, according to The List’s property experts

The List’s property experts discuss factors to remember when considering investing in your property…

By Vanessa Folkes

Investing in property is a daunting process that is both meticulous and time-consuming. From exterior to interior and everything in between, all of the changes and intricate details of your house contribute to the big jar of property value. However, with these eight factors from eight of The List by House & Garden‘s specialists, the advice given here is a helping hand in preventing alterations that can have a negative effect. Whether you are considering a renovation or looking at a new property entirely, this article has something for everyone.

Room Layout

“Does the orientation make the most of the natural light and garden/landscape views? Is there a large Living Kitchen with a connection to the gardens?” Moulding advertises making it a priority to ask these questions prior to investing in property. “Historic houses were originally designed with kitchens on the dark, service side of the house from where the staff prepared food. The principal rooms for dining and withdrawing were on the side with the best light and views. Nowadays, we live in our kitchens with good family space and breakout snugs. An unaltered historic house will need this potential to be unlocked. Similarly, with the modern demand for master suites to include interconnecting dressing rooms, bathrooms and bedrooms. Guest accommodation will need to be separate with interconnecting ensuite bathrooms.”

Kerb Appeal

“First impressions always count, this is why the front door to your home (and front garden or driveway) can say a lot about the rest of the house to potential viewers,” says the team at Domus Holmes. “If you cannot afford to replace the door, make sure it looks new by giving it a deep clean or fresh coat of paint. Even a new doorknob, house number or name plaque can make the difference. The facade sets the style and character of the home therefore, a neat and tidy presented façade along well-maintained front gardens and borders will add to the overall kerb appeal.”

Proximity To A Tube Station

For those who are based in London or looking to make the move, Middleton Advisors believes that the “proximity to a tube station can significantly impact property value. If a property is too far from a tube station, it affects commutability. Conversely, being too close to a tube station, with the associated noise and visibility, can devalue a home by up to ten to fifteen per cent.”

Home Offices

“Since the pandemic each one of our renovation projects has included at least one home office – more often than not we’ll be asked to create space for two and in some cases three if parents want their children to study outside of their bedrooms.” Edo Mapelli Mozzi, Founder and CEO of Banda goes on to say, “where possible we bring in as much natural light as possible to create a sense of calm. Using sustainable and natural materials throughout such as walnut or oak desks and soft, handwoven rugs sets the tone for creativity and handmade inspiration. If a client comes to sell, having dedicated workspaces can really help elevate a home for modern-day living.”

London’s Luxury-Home Market Looks to Rich Americans to Save It

By Damien Shepherd

 

  • US demand seen as a bright spot in a tough market, brokers say

  • City’s housing under pressure from stricter tax rules on rich

At one time, the £32 million ($42 million) deal for a home in the trendy Notting Hill district would’ve raised few eyebrows among London’s high-end brokers, who have seen dozens of similar purchases over the past decade. But amid a slump in luxury transactions this year, the sale stood out — as did the nationality of the buyer: he’s American.

Estate agents looking to sell the city’s priciest homes are increasingly seeing US buyers as their best hope for reviving a market hurt by tougher taxes on the rich. Jo Eccles — the Eccord Ltd. managing director who represented the buyer of the Notting Hill mansion in last month’s sale — is among the local brokers who say that political and social challenges across the US, along with a strong dollar, are prompting a surge in migration to the UK capital.

“Americans are being much more decisive with purchases, partly because they don’t want to return to the US due to issues such as gun crime,” Eccles said in an interview. “With exchange rates in their favor, Americans have already done their number crunching and are armed with their offer, aware of the tax considerations before they arrive. This is a stark contrast to three years ago, when our American clients would typically rent before buying, taking longer to put down roots in London.”

The US is the only international source of higher year-on-year demand this summer, according to a survey of London estate agents by researcher LonRes, with some luxury brokers saying they’re relying on Americans as their primary client base.

The share of US buyers purchasing London homes rose to 6.1% in the first six months of the year from 3.3% in the latter part of 2023 — the second-largest half-on-half increase in the past 12 years, according to data from brokerage Knight Frank.

The Notting Hill buyer — who Eccles declined to identify for privacy reasons — relocated his family to expand his business in the UK after viewing seven off-market properties on a trip to London. He outbid another prospective international buyer to land the mansion. Another US client purchased a home in Kensington for £18 million roughly a year earlier, partly because of gun violence back home, Eccles said.

The number of US nationals applying for investment-migration programs climbed in 2020, when the pandemic spurred wealthy Americans to broaden their portfolio of citizenships and residency rights because of the global uncertainty, according to migration advisory Henley & Partners.

American interest in London has continued since, driven by currency discounts from a weak pound — despite a looming overhaul of Britain’s “non doms” rules, poised to abolish preferential tax treatment for wealthy foreigners. This year, US applicants more than doubled from a year earlier in the January-through-March period, then rose an additional 86% annually in the second quarter, Henley & Partners said.

Share of Prime Central London Homes Bought By Americans

Source: Hamptons

Note: 2024 refers to first quarter of year

“Whenever there has been a financial or political upheaval over the last 50 years, the rich bees have always flown to the honey pot of London,” said Trevor Abrahmsohn, managing director of luxury real estate firm Glentree. “We’re nursing three inquiries at the moment, up to £100 million, where clients are looking for trophy properties in London to house their families in their new British guise.”

Abrahmsohn said that wealthy Californians “greatly disillusioned” with the state — crime, drug use and high taxes locally are among their concerns, he said — are increasingly interested in purchasing London mansions.

Charles McDowell, an agent known for selling some of the most expensive mansions in the capital, said some of his American clients are starting to plot a move, partly over fears that former President Donald Trump may return to the White House following November’s election. During the four years of his presidency, the number of Americans buying £15 million-plus homes in London rose roughly 20% compared with predecessor Barack Obama’s second term, according to a Beauchamp Estates, and the brokerage expects a similar influx should Trump return to office. Trump’s presidency also coincided with a weak pound.

“People are already making preparations,” said McDowell, whose firm, McDowell Properties, advises wealthy clients on purchasing London homes. “There is a real concern that a Trump government will be very unstable.”

The number of deals for London’s priciest homes has been falling this year, defying a broader bounce-back in the city’s housing market. Transactions priced at £5 million or higher slumped 19% last month from a year earlier, according to LonRes, marking a worsening decline. This year through July, sales of such homes fell 10% from the same period in 2023.

 

UK’s Non-Dom Population Rose in 2023

Total still below pre-pandemic levels

Source: HMRC

Note: Data for 2022 and 2023 is provisional.

But a bright spot in London’s battered luxury-housing market is offered by buyers holding their wealth in US dollars, as a weak pound combines with limited price growth to offer relative value, the researcher said in a report this month. In London’s most affluent central postcodes, values in July were 14% below their 2014 peak in sterling — and down 30% in dollars.

“Marketing to an American audience has become essential,” said Peter Wetherell, a broker based in the high-end Mayfair district. “Road shows for London trophy homes regularly take place in Manhattan, Miami and Chicago, and UK property firms are spending vast sums of money advertising in American newspapers.”

In the US, persistently high interest rates have brought the housing market to a crawl, especially with the prevalence of long-term, fixed-rate mortgages discouraging prospective homeowners from moving if their current loan has a low rate. Prime-residential prices dropped in Los Angeles, Miami and New York in the first half of the year, according to data from brokerage Savills Plc.

Will Watson, a partner at The Buying Solution, a property agency that represents London homebuyers, said Americans now make up at least half his firm’s clients, a share that’s increased over the past three years. Inquiries from Americans have risen 25% since the start of the year.

“The upcoming election has added a layer of urgency for wealthy Americans seeking property in London,” said Mauricio Umansky, chief executive officer of The Agency, a US brokerage. “We’re seeing heightened interest in prestigious neighborhoods as these buyers position themselves strategically ahead of potential policy shifts, especially in London with its timeless allure as a safe haven for international investment.”

 

Share of Greater London Homes Purchased By Foreign Buyers

Source: Hamptons

Note: 2024 refers to first quarter of year

Concerns among Americans include the presidential election, gun violence and levies on assets, with some seeking “the fire insurance of an alternate citizenship,” said David Lesperance, a tax adviser to the ultra-rich. One billionaire US client he declined to identify is moving his family to London and plans to refurbish a property they already own in the city, said Lesperance, who grew up in Canada, just across the border from Detroit.

Foreign buyers took over more of London’s luxury-housing market last year, purchasing 45% of prime central London homes sold in the city’s most affluent postcodes, up from 39% in the previous year.

This year, one of the biggest home deals in central London was a 3,270-square-foot (304-square-meter) duplex on Mayfair’s Charles Street with reception and dining rooms, study, courtyard garden and three en-suite bedrooms — once a pied-à-terre of the Earls of Crawford — that sold for £11.5 million in January to an American financier and his family, according to Beauchamp Estates.

Still, headwinds in the high-end London market, from stubbornly elevated interest rates to concerns about higher taxes, could discourage some rich Americans from making the move. The close presidential race — with Trump and his Democratic rival, Vice President Kamala Harris, in a statistical dead heat in polls — may also come into play.

“American nationals that are currently residing outside of the US, and that have been considering moving back to the US to live and reside on a more permanent basis, will wait to make their decision after the US elections,” said Thomas Scott, group head of real estate at Henley & Partners. “This ‘wait-and-see’ mentality is as much about social and political stability as it is as much about house-price growth and appreciation potential.”

Camilla Dell, managing partner at buying agent Black Brick Property Solutions, said 20% of her clients purchasing luxury London homes through her firm this year have been from the US, mostly from the West Coast. The main factors are the prevalence of gun crime in the US, superior infrastructure in London and the explosion of wealth in the tech sector that’s prompting the rich to buy foreign assets, she said.

“For many of our US clients, they see London as a safe haven compared to the US, where anyone can own a gun,” Dell said. “There has also been an explosion of wealth in the tech sector in the US. When people get wealthy, they buy assets, and London is a key recipient of that.”

— With assistance from Paulina Cachero and Benjamin Stupples

Can You Really Trust Property Listings?

By Melissa York

Buyers are being misled by false information on property portals. Here’s what to look out for — and what you can do if the particulars are not particular enough.

For most people looking to buy or rent a new home, the journey starts on a property portal. Despite estate agents’ hyperbole, though, too many would-be buyers discover that vital details are often missing from the sales listing leading to frustration, wasted time and lost money.

“My partner and I found it incredibly frustrating how opaque many listings were with lots of missing or incorrect information,” says Marianna Hunt, 29, who started house-hunting last year. “Some had photos of garages and gardens but they turned out not to come with either.

“Trying to find info about EWS1 [external wall cladding] forms was like getting blood out of a stone. We saw properties with service charges listed that were completely different to what the vendor later told us. There’s no penalty for estate agents who consistently list wrong or incomplete information, so there’s no incentive for things to improve.”

Marianna Hunt was frustrated by the lack of information on property listings online.

Incomplete listings can lead inexperienced buyers to make a poor investment on what is usually the biggest purchase of their life because they don’t know what information they should be asking for. “It’s often what’s missing from the listing that’s just as important as what’s included,” Charlie Warner, a partner at the buying agency Heaton and Partners, says.

The average visitor to the property portal Zoopla spends only two minutes and 57 seconds looking at a listing and, its data shows, “only a small proportion“ (less than 10 per cent) of visitors bother to look at maps, floorplans and images before booking a viewing. Even when buyers are more discerning, they are often met with incomplete information.

In some cases, the properties listed online aren’t even for sale. In January 2021, the Advertising Standards Authority (ASA) upheld a complaint about a listing on manchestersalerent.co.uk and overstreet.co.uk that advertised a “four-bedroom detached house for sale in Rackenford” described as “stunning’” with a virtual tour and a button directing buyers to book a viewing. The advertising watchdog ordered that the listing should be taken down because it understood that the property had not been on sale since 2017.

Another buyer, who wishes to remain anonymous, says he asked to view two properties he saw online listed with the estate agency Dexters only to be told they were under offer. “It is done purely to get more applicants to call them and offer other properties,” he says. Dexters declined to comment.

It has been an offence to leave out important information on property listings since 2008, but in reality there is a lack of consistency on property portals and estate agency websites on which details are included.

In 2022 National Trading Standards introduced guidance on what should be in a property listing and it gave estate agents a year to comply. The consumer watchdog mandated that all listings should include council tax band or rate; the price (“offers invited” or “price on application” are no longer allowed); reservation fees for new-builds; and tenure information (freehold or leasehold).

Paula Higgins, from the HomeOwners Alliance, a consumer rights organisation, says: “Many estate agents don’t even realise that these obligations exist. That said, anyone can rock up and be an estate agent with no qualifications or prior training.”

Camilla Dell, the founder of the London buying agency Black Brick, is “always amazed by how many properties I see advertised that don’t have basic information such as the service charge, ground rent, lease length”, all of which can have a dramatic impact on the value of a property and whether the buyer can get a mortgage for it.

Dell advises buyers to seek independent legal advice for the cost of a lease extension and never take the seller or estate agent’s word for it. She says: “We’ve seen cases where a buyer is told the extension will cost a certain amount and then finds out it’s a lot more expensive.”

In May 2021 the ASA ruled that an advertisement for shared ownership was misleading, in part because it did not include information about the “significant” cost of extending a lease, which can run into tens of thousands of pounds. The percentage of the share of the property being bought and the rent must also be displayed under new Trading Standards rules.

The National Leasehold Campaign, which campaigns to abolish leasehold, thinks a copy of the Land Registry title document should accompany online listings because it’s “the only way to ensure accurate and complete information is provided by agents”.

In November 2023 Trading Standards added to its guidance for estate agents so that the type of property (house/flat/bungalow) is included alongside building materials used, the number of rooms, parking, and information about utilities including broadband type/speed and mobile phone coverage.

This is particularly important for rural property listings. A “pet hate” for Warner is when the advertisement doesn’t make it clear that the property is a wing or part of a bigger house. “One of the other things common with selling agents that don’t regularly work with country properties is not including acreage,” he says. “They can talk about paddocks but don’t always realise how important the total size of land is to some buyers.”

Size — in square feet or metres — is often left out on listings too. This isn’t just vital for buyers wanting more house for their money. If the property doesn’t meet certain space requirements, it could be impossible to buy with a mortgage or let to private tenants. For rental properties fees applicable such as the deposit should be stated close to the asking rent.

The latest guidance also means that sales listings should declare any flood risks, restrictive covenants on the property or land, building safety such as unsafe cladding, and rights and easements such as public rights of way and shared driveways.

While most buyers would expect prices, locations and features to be accurate, the ASA expects images for new-builds, even computer-generated ones, to accurately reflect the quality of finish of the property being advertised. Images that show a higher quality finish than the buyer can expect should have a qualifying caption such as “image includes optional upgrades at additional cost”.

However, listings are improving. On the Market recently became the first big property portal to allow buyers to search for accessibility, so wheelchair users and other people with mobility needs can find homes with wide doorways, ramped access, wet rooms and other useful adaptations. It also has a “greener choice” filter that shows only properties with an EPC (energy performance certificate) rating of A or B, and eco-features such as solar panels or rainwater harvesting.

Last week Zoopla added a tenure filter to make it easier for buyers to search for freehold, leasehold or share of freehold properties. It also added a search based on the number of bathrooms. To determine whether a property is overpriced, Zoopla also has a listing history on the same page as the sales listing that displays how long the property has been on the market and any asking price reductions. Property Log, a free Google Chrome browser extension, shows price reductions on Rightmove.

Rich Hayes, the chief operating officer at Zoopla, says: “There are also plenty of other handy features Zoopla users can use to maximise their property search experience and ensure they’re served properties that are curated to their needs, be it filtering by leasehold or freehold or using ‘market stats’ on listings to get a sense of what similar properties in the area have sold for.”

Call My Buying Agent!

By Cathy Hawker

Once the preserve of the wealthiest, these specialists are now being sought out across the property spectrum.

First-time buyers with a budget of £850,000 looking to buy in north London, Richard and Sunita Thorpe followed the usual patterns. They signed up to local estate agents and obsessively scrolled the internet for properties. Six months later, they still hadn’t found a home. A chance conversation with an American colleague at his King’s Cross consultancy firm presented Richard with a new approach. “‘Speak to a buying agent,’ he said,” recalls Richard. “It’s the only way when buying property in the US.”

The couple signed up with First In The Door, a property adviser platform set up by Claire Whisker in 2023 that matches people looking for properties with buying agents — a real estate agent retained under contract to work solely for the property buyer. While working in Los Angeles, Whisker had seen the popularity of buying agents across a wide range of budgets in the US first-hand. “Traditionally, in the UK, buying agents were the preserve of the very wealthy with a budget of £3mn-plus,” says Whisker. “But awareness of the sector has risen; in the past three months, we’ve seen a 12 per cent increase in searches from buyers with sub-£1.1mn budgets. In July, we registered buyers in Brighton with budgets of £650,000 and £1mn and one in Oxfordshire for £750,000.”

Buying agent charges in the UK typically involve a one-off registration fee of around £3,000+VAT for a detailed brief with a final fee of between 1.5 and 3 per cent of the purchase price on completion.  “I was sure I could find a house myself, everything’s on the portals so I thought it would be just a matter of sending a message via the listing, viewing and making an offer,” says Alex Turner, who was also house hunting for a property in London last year. But, he says, “You need time and a way of screening out the rubbish. I also wanted to consider other areas but I had to pretty much rule that out straight away. I just didn’t have time to make contact with a whole new set of agents, let alone start travelling to yet more viewings.” Nina Harrison of Haringtons UK specialises in finding her clients properties within a £750,000-£2mn bracket. “She found us a four-bedroom house in West Hampstead,” says Turner. “Not only did I have access to properties prior to them coming to the market, but there were properties where I was the only person through the door.”

Mark Peters, who found a property near Moreton-in-Marsh after signing up to The Buying Solution, agrees: “As Cotswolds locals, we had enormous preconceptions about using a buying agent. I understood why one might work for those who don’t know an area, but for us it felt counterintuitive. However, it became immediately apparent that doors were going to open for us to homes that hadn’t even reached the sales agents’ desks.” Access to the hidden market is compelling motivation for using a buying agent.

The Buying Solution UK reports that 80 per cent of its deals are done on “off-market” properties.

Stacks Property Search, established in 1984, claims to be the first UK buying agent and its data puts the number working today at more than 700, representing around 2-3 per cent of UK buyers. Camilla Dell, managing partner and founder of Black Brick Property Solutions, estimates there are more than 300 agents in the capital alone — and their starting price point for properties has noticeably fallen. “Over the past two years, half of my clients, appointing a buying agent for the first time, have a budget below £3mn. Using one is much more understood now. Off-market properties are more prevalent and transaction costs much steeper. The stakes for getting it wrong are so much higher. Going into the London market without a buying agent is a bit like going to court without a lawyer.”

Liam Monaghan, managing director of LCP Private Office, has seen a 90 per cent rise in sub-£1mn searches by his clients in the past year, including a growing number of UK first-time buyers joining his once predominantly international clientele.

And Harrison says that over her 30-year career, while London property prices have risen “stratospherically”, her clients have changed, and broadened, significantly. “Back then it might have been a smart flat in South Kensington they wanted,” she says. “Now it’s a flat in Hammersmith or Clapham or a pied-à-terre in Maida Vale.”

But a client’s brief can often be more relevant than the price point, says Fred Cook, director of buying agents Prime Purchase. “We might decide against working with a client with a budget of £3mn, a tight timeframe and very specific requirements that are hard to meet — and take on one at £1.5mn that we know we can service,” he says. He also points out: “We usually save more than our fee off the guide price; we think with our heads while clients go with their hearts. We can help clients avoid mistakes.”

Knowing when to walk away from a purchase is crucial, agrees Ashley Wilsdon from Middleton Advisors. “We carry out due diligence and have a detailed understanding of local value,” he says.  Sean O’Brien searched for a year for a waterside property with fishing rights before appointing Middleton Advisors. “I was the first person to view Denford Mill House near Hungerford. Since purchasing it two years ago, I’ve watched the market and nothing else suitable has emerged,” says O’Brien. He recommends an agent “if you’re looking for something niche or rare”.

After witnessing the increase in UK buying agents, estate agent Barbara Wood set up The Property Finders in 2003 to take the concept to Spain. Today, her clients are typically in their early forties, time-poor and based outside Spain. She has no set minimum spend but this summer found a property in Madrid for a client with a budget of €750,000. Londoners Bronwyn Fyfe and her husband Jonathan Coltman, had looked for a plot in Andalusia for two years before enlisting Wood. She refocused their search and found Finca Avedin for them, a nine-bedroom house in Gaucin inside their £1mn-£1.5mn price range that the family use both as a holiday home and offer for rentals.

“The entire process, from initial conversations to completion, took two years,” says Fyfe, 51. “Barbara supported us, anticipating pitfalls. She improved our search by honing our criteria, giving technical and legal advice, and passing on local knowledge.”

Is Buying A Listed Property Worth It?

By Melissa York

Listed homes are worth 50 per cent more on average than unlisted ones — but buyers should be aware of the extra costs involved and hidden dangers.

Britain has no shortage of historic or architecturally amazing homes, but properties with a heritage listing are worth 50 per cent more than unlisted ones.

Researchers at the quick-sale company Upstix found that the average value of a listed property in England and Wales is £443,692, which is £158,057 more than properties without legal protections.

Historically or architecturally important properties are granted listed status by the government and then sorted into three categories: grade I for the most important buildings, then grade II* and grade II. There are more than 400,000 listed building entries in England and more than 30,000 in Wales.

This rarity value pushes up the price. “Not every house is deemed important enough to be listed,” says Lindsay Cuthill, co-founder of the country estate agency Blue Book. “As a nation enamoured with history and the charm of heritage homes, vendors should capitalise on this fascination.”

In London the listed-property premium is 80 per cent — the highest of any region — followed by a 73 per cent premium in the southeast of England. The smallest price gap is in Wales, where listed properties are 22 per cent more expensive on average.

Grade II* and I properties, which comprise 5.8 per cent and 2.5 per cent of the listed building entries respectively, have the highest level of protection. These grades are often reserved for national landmarks and properties of rare historical importance, but there are some residential properties with the highest grade of listing, such as Park Crescent, the white terraced houses designed by the architect John Nash on the perimeter of Regent’s Park in London. These properties will be subject to interior and exterior restrictions, so they are difficult to renovate.

To make any alterations or repairs relating to the listing, owners have to obtain listed building consent from local planners to make sure the changes reflect the nature of the building. This can be a laborious and costly process; sometimes consent is granted only if original materials and techniques are used, and specialist craftspeople frequently have to be drafted in.

Amy Reynolds, the head of sales at the estate agency Antony Roberts, loves selling listed buildings but has come across some surprising restrictions. “I once sold a listed cottage with a dreadful 1970s fitted wardrobe that was also covered by the listing,” she says. “While I understand the value of showing changes over time, there was nothing special about that wardrobe and it made the bedroom difficult to use.”

Some owners relish the challenge, such as Loretta Fraser, 59, and her husband, Bill, 67. They spotted their grade II listed house on their wedding day in 1999. After they tied the knot at Grafton Manor in Bromsgrove, Worcestershire, they peered through the hedge, saw the priest’s house next door and vowed to buy it if it ever came on to the market “as a sort of joke”, says Loretta, who eventually bought the property in 2017.

“We will always live in old houses. We love history and take the approach that we are just custodians of these beautiful homes. And my husband is 6ft 6in, so Georgian-style properties suit him because they have tall doorways and ceilings.”

Their six-bedroom house was built in about 1800, but it’s believed that the site, which was formerly part of the Grafton Estate, was home to a priest who was hanged for his part in the Gunpowder Plot in 1605. The heritage listing protects the exterior of the building as well as plasterwork in the lounge, cornicing, a staircase and the original Catholic confessional.

But it hasn’t stopped the Frasers from modernising the home. They replaced the wiring and plumbing, installed a new water tank and improved the property’s energy efficiency by installing separate boilers to isolate heating to the parts of the building they are using.

Their biggest project was replacing the courtyard with an orangery. The Frasers consulted an architect and then invited over planning officers from the council to discuss what would be acceptable. “[The planners] wanted oak in the windows, reclaimed bricks for any replacement brickwork and cement that had lime in it, so we followed everything,” Loretta says. The couple hired a recommended builder who had experience with old and listed properties. The Frasers are selling the house for £1.85 million.

Buyers of listed properties can be easily caught out with extra costs if they skip their research. They should ask the sellers if they have done any work that amounts to a change in the heritage listing — that can include doorways that have been opened or blocked, the installation of double-glazing and the attachment of satellite dishes or aerials to chimneys. The local authority can ask the new owners to put these right.

Tom Kain, at the buying agency Black Brick, says he finds breaches in listed building consent in the “majority” of the modernised listed buildings he sees and estate agents often don’t realise. “It is a case of buyer beware when understanding how they have been updated,” he says.

To avoid an unexpected bill, Kain recommends asking a surveyor to compare the building with the listing description and commissioning a heritage consultant report that outlines whether enforcement is likely and gives an idea of the costs involved.

Unapproved additions can knock a lot of value off a listed property. Adrian Philpott, of the estate agency Winkworth, recalls one client who put his grade II listed house up for sale for £3 million only to find it was unmortgageable because he had added an unapproved lift and a glass extension. Eventually Philpott found a cash buyer who secured it for £500,000 less than the asking price, “with the view that they would remediate. The lift and the glass extension have now gone.”

If a breach is found, the buyer has to gamble on the likelihood of the council finding out and negotiate the price according to the risk involved — or simply walk away. “They could apply for retrospective planning, but it’s unlikely the seller will allow them time,” says Jonathan Harington at the buying agency Haringtons UK. “I’ve never had a client take [this] route.”

Listed properties take 34 days longer to sell on average than non-listed properties at 55 days, according to the estate agency Hamptons. And those in a city sell quicker than their counterparts in the suburbs or countryside: 64 days on average, compared with 90 days.

This slowdown in the country is partly because prices rose sharply in rural areas in 2021 and 2022 when the pandemic-fuelled race for space was in full swing, and now, because of increased mortgage rates, buyers are struggling to borrow the sums they need.

The cost of building work and utilities has also increased recently, making renovating and heating an older property more expensive. Aneisha Beveridge, the head of research at Hamptons, says, “Particularly for listed homes, the energy price shock has made people think about what size home they need.”

Until 2012, owners of listed properties were excluded from paying VAT for approved works, but now the tax is charged at 20 per cent, just as it is with other properties. Insurance premiums are also higher for listed buildings, to match the greater expense of repairing or replacing any damage.

Maintenance costs were a key reason behind Sarah and George de Watteville’s move from their grade II listed cottage in Longparish, Hampshire, to a new-build townhouse. They spent 23 years modernising the seven-bedroom detached house, which dates to 1840, creating a garden party room and a two-bedroom holiday let annexe on their acre of land. Five of their six children have flown the nest, but the semi-retired couple found that life wasn’t much cheaper because their mortgage rate and utility bills had increased so much.

This prompted them to sell and move into a five-bedroom townhouse at Berkeley Homes’ Knights Quarter development in Winchester. Prices for a townhouse on the estate start from £1.3 million, but still the couple’s mortgage has reduced by a third. In addition, new-builds have to meet stricter energy efficiency standards, which means they are 57 per cent cheaper to run on average than older homes.

“In our previous home with dated insulation, our energy bills were extortionate at about £1,000 a month,” George, 63, says. “Here, we’ve got great insulation, underfloor heating and radiators, so we’re hopeful we will notice a positive difference.”

Sarah, 57, says, “We loved our life in the village, but the maintenance of a home of that scale took up a lot of our time.”

 

Best places to live by the sea in the UK 2024

From deepest Cornwall to the wild Scottish Highlands, life’s a beach at our top 20 coastal hotspots

By Tim Palmer

If this year’s stop-start summer weather is good for one thing, it’s to remind us how vital it is to be ready to make the most of a rare day when the sun peeks out from behind the rainclouds. Rather than gambling precious time off on our increasingly unreliable climate, live by the sea — then every day can be like a holiday. You’ll be in pole position to spend time in, on or beside the water.

This selection of the best places to live by the coast includes something for everyone: arty, commutable towns, seaside suburbs, pretty honeypots and spectacular, wild escapes. All these contrasting locations have something to offer in every season, with the kind of communities, connections and practicalities that will make the holiday feeling last all year round. And there’s something for every budget, too — with an average house price for each location provided by Savills, using Land Registry data.

 

The Witterings, West Sussex

West Wittering’s vast expanse of pristine white sand is a spectacle you might hope to see in the Western Isles or the Caribbean, but in the overcrowded southeast of England it’s a miracle. Every aquatic activity is catered for here: surfing, sailing, kayaking and paddleboarding in Chichester Harbour, or just eating chips from the stylish beach café. The village itself is idyllic, with daisy-covered lawns and lovely flint houses in a warren of winding lanes and private roads. It’s easy to be discreet here, which is one reason why A-list celebs such as Kate Winslet and Keith Richards have chosen to call it home. House prices are correspondingly stratospheric — an average of £954,150. Which is where its next-door neighbour, East Wittering, comes in. Its own beach is pretty good, West Wittering is only a 30-minute walk away and you can get an average home here for about half the price. It’s much less rarefied and bucolic, but a lot more practical with its friendly pub, fresh fish from the fisherman’s hut on the beach and an old-fashioned selection of independent shops.
Average house price (East and West): £537,897

 

North Berwick, East Lothian

With two great beaches and a harbour, North Berwick has everything you want for a life by the sea, and a whole lot more besides: a brilliant high street packed with independent shops, natural beauty all around, excellent schools and a half-hour train link to Edinburgh. You’ll see swimmers in the water and dog-walkers on the sand all year round, but it’s in summer that the town really comes into its own. There’s a summer solstice beach bonfire, the Fringe by the Sea festival brings in the crowds for cultural high jinks and the lobster shack serves its famous lobster rolls. No wonder house prices are high. A period mansion in a prime spot on Fidra Road could cost over £2 million.
Average price: £460,161

 

Shaldon, Devon

This self-styled “quaint drinking village with a fishing problem” certainly knows how to have a good time. From the water carnival to the summer regatta and the giant beach bonfire, there’s always something going on — and most of it revolves around the water. Paddleboarding and kayaking are to the fore in the Teign estuary and there’s high-class yachting in the choppier waters of the Channel. There’s also a choice of red-sand beaches, but check the tides before you head through the old smugglers’ tunnel to Ness Cove Beach — it disappears at high water. As well as the trio of pubs, there’s a butcher, a baker and well-stocked village store. If you can, grab one of the Georgian houses on the village green, which go for about £1 million, depending on size and condition.
Average price: £516,087

 

Folkestone, Kent

Folkestone’s eye-catching regeneration remains a work in progress, but the colourful Old High Street and views of the sea, the White Cliffs and France from the revitalised Harbour Arm make this the most interesting base on the much-hyped Kent coast. Even the areas untouched by the town’s arty makeover are looking brighter, with the blighted bus station due to be transformed into a park. Add high-speed trains (reaching London St Pancras in under an hour), excellent schools and superior sports facilities, and Folkestone is hard to beat. The most striking address is the new seafront Shoreline development, where prices range from £395,000 for a one-bedroom apartment to £2.75 million for a three-bedroom penthouse.
Average price: £300,448

• Why Folkestone, Kent, is the best place to live in the southeast of England 2024

 

Arnside, Cumbria

The magnificent vista along the wooded shore of the Kent estuary is one of the best estuary views — an ever-changing spectacle of glowing sand, sparkling water and wonderful wildlife. Try to bag a room or two with a view and ideally a garden, perhaps at sea level on the Promenade or High Knott Road and Redhills Road closer to the panoramic summit of Arnside Knott. A handful of larger, grander homes might top the £1 million mark but there are plenty of good houses on the market for £500,000. Visitors descend on the village on a summer’s evening to watch the sunset while tucking into cod and chips from the famous chippie. But the social scene remains lively all year at the friendly sailing club and a variety of other groups and classes.
Average price: £367,629

 

Arnside, Cumbria

The magnificent vista along the wooded shore of the Kent estuary is one of the best estuary views — an ever-changing spectacle of glowing sand, sparkling water and wonderful wildlife. Try to bag a room or two with a view and ideally a garden, perhaps at sea level on the Promenade or High Knott Road and Redhills Road closer to the panoramic summit of Arnside Knott. A handful of larger, grander homes might top the £1 million mark but there are plenty of good houses on the market for £500,000. Visitors descend on the village on a summer’s evening to watch the sunset while tucking into cod and chips from the famous chippie. But the social scene remains lively all year at the friendly sailing club and a variety of other groups and classes.
Average price: £367,629

 

Tynemouth, Tyne and Wear

For all the upwardly mobile appeal of revitalised Whitley Bay, elegant Tynemouth is long established as the first choice for the discerning Geordie in search of sand, surf and super-fresh seafood. You’ll find the first two at blue-flagged Longsands, the pick of the beaches. Riley’s Fish Shack provides the latter, turning out top-class grub from a Portakabin on King Edward’s Bay, which has its own blue flag. Away from the shore, the town has an appealing arty-crafty collection of indie shops and restaurants, as well as a lively market in the old railway station. Good schools and a 35-minute Metro connection to the centre of Newcastle ensure it scores highly for practicalities. Finding a house — or a parking space — may not be plain sailing. Demand is high and period homes in prime spots close to the beach such as Percy Gardens can push the seven-figure barrier. There’s better value to be found on Millview Drive or the Broadway, or two miles up the coast in neighbouring Cullercoats.
Average price: £320,276

 

Portobello, Edinburgh

Go back 20 years and it’s hard to imagine that down-at-heel Porty would become one of Edinburgh’s most fought-over addresses. But with three-bedroom houses flying off the shelves for about £800,000 and the best detached homes topping the £1 million mark, this sandy suburb is where every artist, author and cool young family now wants to live. The beach — with kayaking and volleyball in summer, bonfires in winter and swimming all year round — is the big draw. The useful high street has more than its fair share of artisans and indie establishments. Pizza from Civerinos Slice Bar and seafood from Shrimpwreck ensure that foodies don’t need to take the 20-minute bike ride or 30-minute bus journey into the city centre for seriously good grub.
Average price: £303,208

 

Saundersfoot, Pembrokeshire

Saundersfoot may not have the Instagrammable looks of Tenby along the coast, but on most counts it’s more than a match for its colourful Georgian neighbour. A recently completed harbour development has brought a bit of buzz to the waterfront, while Saundersfoot Beach was named one of the three most sustainable in the world in a TripAdvisor survey this year and there are two others to hang out on. The sandy beaches are the big draw for holidaymakers, but there’s enough going on year-round to make this the perfect base to explore the riches of the wild coast of west Wales. There’s a good primary school, trains to Swansea (in a leisurely 90 minutes) and a full roster of community clubs and activities.
Average price: £370,537

 

Amble, Northumberland

Today, there’s little sign of the gloom that followed the decline of the mining industry here — head to the beaches or harbour where you can buy fish fresh from the boats, and admire the view of Coquet Island, home to puffins and rare roseate terns. You can dine on top-notch seafood at Jasper’s Bistro or the Fish Shack — where Harrison Ford tucked into sardines and a pint while filming the latest Indiana Jones movie, Dial of Destiny. The schools are good and access to Newcastle, the East Coast Main Line and the wilder corners of the windswept Northumberland coast could hardly be easier. Unlike holiday-home honeypots such as Bamburgh or Craster, this is a proper, year-round community: to see just how much is going on, check the Ambler, the town’s own hyperlocal paper. House prices are forgiving — less than half the cost of buying in neighbouring Warkworth, according to Rightmove.
Average price: £209,709

 

Ballycastle, Co Antrim

With expansive beaches, Game of Thrones scenery all around and views across the wild Atlantic to Rathlin Island and the Mull of Kintyre, Ballycastle is a feast for the eyes. And for the tastebuds — try the brilliant bakery Ursa Minor and the North Coast Smokehouse, and the local produce at the market, before tucking into Morton’s famous fish and chips. See the town at its liveliest during the Ould Lammas Fair in late August, when thousands crowd into the streets to watch the horse-trading while tucking into local delicacies such as yellowman (honeycomb) and dulse (seaweed). The best address is probably Quay Road, where a new, four-bedroom Georgian-style townhouse is on the market for £475,000.
Average price: £249,667

 

St Leonards-on-Sea, East Sussex

Last year’s opening of the “farm-to-table” restaurant Bayte — which has a family connection to the ever-fashionable Petersham Nurseries in Richmond, southwest London — confirms St Leonards’ top-table place for sophisticated seaside escapes. Lovers of natural wines, sourdough microbakeries, small plates menus and tasteful mid-century knick-knacks will find plenty to keep them occupied on Kings Road (now considerably cooler than its Chelsea namesake), while the 100-minute rail connection to London keeps the capital reassuringly close. The choice of property should satisfy any admirer of seaside architecture, from 19th-century trophy homes for about £1 million, to art deco seafront apartments for under £150,000.
Average price: £313,289

 

Arisaig, Scottish Highlands

With their glittering turquoise seas and miles of sparkling sands, the beaches on this corner of Scotland’s magical west coast have a good claim to be Britain’s best. Some are well known — Camusdarach, which featured in the film Local Hero, and the Silver Sands of Morar — while others remain well-kept secrets best explored by kayak. It’s the Scottish Highlands, so it is remote, but Fort William is only an hour away by car. The village is scattered but has a pub, shop, Post Office and primary school and there’s even a golf course (annual membership £236). Up the road, Mallaig has a petrol station, secondary school and many more shops. There’s a range of properties, from bijou bungalows to traditional cottages and, if you’re lucky, a sturdy old stone farmhouse. You’ll have to be patient, though: homes only rarely come onto the market.
Average price: £240,313

 

Waterloo, Merseyside

The greatest attractions here are the 100 life-sized cast-iron figures that make up Another Place, Antony Gormley’s mesmerising installation which has transformed the huge sandy Crosby Beach into one of the country’s most uplifting spectacles — even more so if you spot one of the dolphins that are increasingly regular visitors to the Mersey. But there are more down-to-earth attractions in this unpretentious beachside enclave that’s less than 20 minutes by reliable Merseyrail train from the centre of Liverpool. There are good schools, a lively selection of bars and restaurants clustered around the station on South Road and the lovely Plaza Community Cinema. Best of all is a useful stock of Victorian and Edwardian houses, which are both closer to the water and cheaper than in Waterloo’s better-known neighbour, Crosby. A four-bedroom place with a view of the beach will cost £350,000-£400,000. An extra £100,000 will secure a spot right on the beach.
Average price: £213,198

 

Mumbles, Glamorgan

For somewhere that’s essentially a suburb of Swansea, Mumbles has a frankly indecent amount to offer the most demanding thalassophile. Within a few miles of the centre of Wales’s second city, you can watch wading birds forage on the shoreline of Swansea Bay, explore the rockpools of Bracelet Bay, join the hardy year-round swimmers at Langland Bay or hop on your surfboard at Caswell Bay. An ice cream from Joe’s, Forte’s or Verdi’s is the perfect reward for a day on the beach. For those seeking even wilder landscapes Rhossili Bay, on the tip of the Gower peninsula, is 40 minutes in the opposite direction. The best addresses round here — some would say in all of Wales — are Caswell Bay and Langland, sometimes optimistically described as the country’s answer to the Hamptons.
Average price: £412,524

 

Penzance/Newlyn, Cornwall

Penzance may be at the end of the train line, but this is no salty backwater, and some new investments have spruced things up. Cornish culture is to the fore, and since the pandemic a clutch of bars and restaurants have opened, including 45 Queen Street, Lovetts café and the harbourside fish joint Argoe, which is listed in the Michelin guide. From historic Chapel Street to the art deco Jubilee Pool (where full-time residents get a discount), architecture is a strong point. And best of all, those beautiful old houses offer excellent value for money, at least compared with the hooray hotspots on the north coast. “We remain in a buyer’s market and there’s plenty of choice, from detached Victorian villas for around £1 million, to cute cottages overlooking Mount’s Bay for under £500,000,” says Anna Sharp, of the buying agency Black Brick.
Average price: £302,328

 

Southbourne, Dorset

This laid-back suburb is a lively refuge on the eastern fringe of Bournemouth’s extravagant sprawl. You can stroll along the shore to the pier and into town while in the other direction the viewpoint of Hengistbury Head offers the chance to rise above the holiday crowds. At the heart of the fun is Sobo Beach, a double-decker bus and shipping-container complex which serves everything from coffee to crabcakes. The high street has a post office and useful shops, and places to eat, from excellent fish and chips to the £125 tasting menu at Roots. A seafront detached house in a prime clifftop spot will cost about £1.7 million. Further inland, large family-sized homes go for about £800,000.
Average price: £474,486

 

Sutton on Sea, Lincolnshire

With its miles of golden sand and rows of beach huts (which sell for upwards of £20,000), Mablethorpe’s modest neighbour trades on its old-fashioned charm. No funfairs or amusement arcades here, just a blue-flag beach (a rare treat on this stretch of the east coast), useful independent shops and bags of community spirit running through its clubs and classes, floral displays and colourfully yarn-bombed street furniture. Sutton’s unshowy, down-to-earth charm is hard to find these days when most coastal towns are either blingy havens for the second-home super-rich or depressed and deprived, with not much in between. But progress is afoot, in the shape of a new £6.2 million arts and culture venue being built in the historic colonnade on the seafront.
Average price: £248,495

• Why Sutton on Sea, Lincolnshire, is one of the best places to live 2024

Cromer, Norfolk

With its famous crabs, blue-flag beaches and a pier that hosts the UK’s only full-season end-of-the pier variety show, Cromer has everything you need for a traditional bucket-and-spade getaway. It remains a bit shabby round the edges, but there’s an increasingly upmarket, arty tinge that’s threatening to elevate this faded Victorian hotspot from longstanding up-and-comer to somewhere that’s finally arrived. There’s some of the country’s best fish and chips at No 1 Cromer as well as a growing number of art galleries, delis and locally roasted coffee. It’s cheaper than Blakeney, Wells-next-the-Sea and the fancier retirement resorts along the Norfolk coast, and livelier in winter, too, though don’t expect to commute anywhere other than Norwich (45 minutes by car).
Average price: £292,494

 

Nairn, Highlands

You wouldn’t mistake the weather for Tenerife, but Nairn is one of the sunniest, driest corners of Scotland. Faint praise, perhaps, but that means there’s more time to enjoy the panoply of pursuits on offer in this handsome town on the Moray Firth. It has two beaches, two championship golf courses and limitless walking and mountain biking opportunities nearby, and a resident pod of dolphins to watch out for. A books and arts festival highlights Nairn’s cultural depth. The bright lights and superstores of Inverness are close at hand (30 minutes by car, 20 by train), but you can get most of what you need in the town centre. There’s a good range of Victorian homes, from cottages for about £200,000 to large detached villas (£500,000 or so).
Average price: £250,435

London’s Luxury Real Estate Developers Up the Ante with Botox, Wegovy

London’s Luxury Real Estate Developers Up the Ante with Botox, Wegovy

(Bloomberg) — Amenities at London’s most expensive new luxury housing developments are getting increasingly competitive. Just having a hotel-size pool, a spacious gym and 24-hour concierge service is no longer enough to attract ultrahigh-net-worth buyers. So developers are offering such amenities as access to new private members clubs, doctor services with Botox available via an app, and town cars to drive children to private schools.

Such amenities come as additional incentives while luxury sales slow in the UK capital. A recent report from LonRes said that in May, sales of properties exceeding £5 million were down by more than 20% on an annual basis. That was the slowest May since 2017 for sales (excluding the 2020 pandemic year), according to the data service. Meanwhile, London mansions are being discounted by as much as 30%.

While the new amenities from developers are meant to attract buyers, consumers in this price bracket have come to expect them in newly constructed homes.

“Buyers of these sort of very expensive new-build homes are looking for more than just the apartment itself,” explains Camilla Dell, founder of buying agency Black Brick. “Now, I’m seeing developments that—as well as having great amenities within them—are also offering a lifestyle through being able to organize child care, walk your pets, and offering things like what Chelsea Barracks are doing.”

Chelsea Barracks, a newly built development that sells two-bedroom apartments for £6.7 million ($8.4 million), just launched a partnership with Effect Doctors, a concierge medical service; homeowners can get general-practitioner doctor visits, vitamin IV drips, or such services as Botox and weight-loss drugs in their homes via the residents’ services app. The project also has a new, 32,749-square-foot wellness space with a 25-meter swimming pool, a business suite with private offices, a children’s playroom and an underground sports hall that can be used as a championship tennis court.

“The focus on health and lifestyle has evolved significantly, especially post-pandemic,” says Jessica Bishop, real estate adviser at DDRE Global. “It’s something developments need to cater for now to remain relevant and desirable among the competition.”

In making a play for the very wealthy—especially international buyers—developers have to challenge hotels. “Some of the developments now absolutely do provide hotel-grade service,” says Jo Eccles, founder and managing director of buying agency Eccord. “They’re great for marketing but also for persuading buyers to pick your development versus someone else’s,” she says, adding that developers are trying to outmaneuver each other in offering amenities.

Hotels have gotten into the residence game, too. Take the Peninsula, which opened last year in London to much fanfare. The hotel offers its five-star service to residents, which may be one reason why it sold a one-bedroom apartment for £10 million. Still, developers are now offering hotel-like services in new projects that have no connection with hospitality brands.

All this commands a premium. The service charge at Chelsea Barracks can be £14.5 per square foot for an apartment, which can add over £22,900 to the annual cost of a two-bedroom apartment in the luxury complex.

“I think there is an expectation now that these super prime developments offer these services to the buyers. But if you’re paying these sort of service charges, you expect something for it,” says Dell.

Here are some of the amenities on offer in London’s most luxurious, newly constructed developments:

Holland Park Gate

This property is a conversion from an art deco cinema on Kensington High Street, long considered to be one of London’s most prestigious neighborhoods. In addition to offering a wellness suite with a pool, steam room and sauna, developer Lodha is centering many amenities on families, reflecting a location near some of London’s top prep schools. There’s a house car to take kids to school each morning, a dedicated music room so children can practice playing instruments without disturbing neighbors, a play area near the gym and a partnership with educational consultancy Keystone Tutors.

One Carrington

This new development of 28 luxury apartments is modeled to look like a modern Mayfair townhouse. Directly opposite the homes will be the Carrington, a new, business-focused members club from Robin Birley, known for exclusive clubs 5 Hertford Street and Oswald’s. This club’s Carrington Wellness area will boast a large gym, treatment room and 25-meter pool. Residents will receive an initial membership to Carrington Wellness, subject to approval by a membership committee. And residents will be eligible to apply for club membership—a very easy commute from home to a Mayfair members club.

Chelsea Barracks 

This Belgravia development has just opened a new, 32,749-square-foot, health-and-wellness area called the Garrison Club. Residents have access to more than 30 complimentary fitness classes weekly, including strength, high-intensity interval training, yoga and pilates. Skin-care brand Wildsmith, from luxury hotel Heckfield Place, will bring facials and massages to residents. There’s also a first-of-its-kind partnership with medical specialists Effect Doctors, founded by fellows of the Royal College of Anaesthetists; with the tap of a button on the residents’ app, trained professionals will visit apartments for such things as private GP appointments or nonsurgical aesthetic treatments like Botox or Profhilo (from £350). Medical weight-loss drugs such as Wegovy can be made available following consultations (from £300).

Allen House 

This red-brick development that resembles an Edwardian mansion is located just off of Kensington High Street. It will feature a gym with Pelotons and one of the biggest private gardens in the Kensington area. It’s also offering an amenity for well-heeled guests who are fans of the famous department store Harrods. With access to a concierge service connected to the Knightsbridge store, residents can easily make reservations at Harrods’ lauded restaurants.

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