8. Caspar Harvard-Walls, Partner, Black Brick (www.black-brick.com)
“The property market has, without doubt, shifted in favour of the buyer, so sellers need to make sure that they give themselves every opportunity of achieving a sale. The most crucial point is price, so owners need to look at their local market and honestly gauge whether they are listed at the right level.
“Owners who are looking to make a quick sale should make sure that they understand what their target audience demands. If they have a family house, then they should focus on making sure that the kitchen looks its best, rather than focusing on whether the surround sound system works. If, however, the property is likely to appeal to a professional couple, the priorities for the master bedroom and bathroom become much more relevant.
“As a seller, you want a buyer to aspire to purchase your home. If the property is not taken care of, then this becomes so much more difficult. The first impression really does matter; try to think about your home through the buyer’s eyes. Just because you don’t mind your underwear all over the bedroom floor and the bath full of hair doesn’t mean that everyone else does. If in doubt, keep everything neutral, so that the buyer can imagine what it would be like if they moved in.”
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