Our client was looking to sell this two bedroom, two bathroom new build apartment in Hammersmith, West London. The challenge was selling in the midst of the current Brexit market uncertainty and competing against at least two other similar flats for sale in the building.
Pricing the property at the right level was crucial. As a result we generated more than one interested party and agreed a sale at the very respectable price of £950,000 (equating to £1,103 per sq ft) to a cash buyer. The property exchanged and completed within 4 weeks.
The right advice is crucial. In order to achieve a sale we knew the property had to look appealing compared to the competition. We agreed to price it just below what the other competing apartments were asking and subsequently found a proceed able buyer who was willing to transact quickly.