By Melissa Lawford
As the pound continues to plunge, dollar buyers from over in America are making big savings on prime central London properties.
The dramatic decline in sterling following the Kwasi Kwarteng mini-Budget created an extraordinary window of opportunity for dollar-based buyers in prime central London — and at Black Brick Property Solutions, we saw the impact on our client base in real time.
The pound’s fall to record lows against the dollar triggered an immediate surge in enquiries from wealthy international buyers, particularly Americans, Middle Eastern investors and buyers from Africa. While sterling has since partially recovered, it remains significantly below its May 2021 peak, meaning the currency advantage for dollar buyers is still very much in play. The scale of potential savings is striking: one prime central London property that would have cost an American buyer $81 million at the June 2016 exchange rate peak was, at the moment of maximum sterling weakness following the mini-Budget, available for just $36 million — a saving of approximately $45 million.
At Black Brick, we moved quickly to communicate the practical implications of this currency shift to our clients:
“The currency exchange rate has definitely helped. We can say to our clients that their stamp duty bill is effectively paid, compared to if they were buying this time last year.” — Camilla Dell, Managing Partner, Black Brick Property Solutions
The composition of our client base has also shifted dramatically, reflecting the broader market dynamic:
“Last year, 80pc of our clients were domestic. They were looking for family homes in the suburbs. Now that has been flipped on its head and at least half of our buyers are internationals looking in central London. It’s Americans, buyers from the Middle-East, and from Africa – people who have made their money in oil and gas, in industries pegged to the US dollar, which are benefiting from the current crisis.” — Camilla Dell, Managing Partner, Black Brick Property Solutions
International buyer activity in prime central London had already been recovering strongly ahead of these currency moves. After falling to just 35 per cent of all PCL transactions in 2021, overseas buyers accounted for 48 per cent of sales in the first half of 2022, according to Hamptons. Wealthy international buyers are also relatively insulated from the rising interest rate environment, given that prime central London markets tend to operate with lower levels of leverage than the mainstream market.
For internationally mobile, dollar-denominated buyers, the combination of suppressed sterling, softening prime central London prices and a world-class real estate market continues to make London a compelling proposition.
Read more in the full article here.