{"id":13682,"date":"2025-10-31T21:07:38","date_gmt":"2025-10-31T21:07:38","guid":{"rendered":"https:\/\/www.black-brick.com\/?post_type=market-update&#038;p=13682"},"modified":"2025-10-31T21:12:07","modified_gmt":"2025-10-31T21:12:07","slug":"november-2025","status":"publish","type":"market-update","link":"https:\/\/www.black-brick.com\/insights\/market-update\/november-2025\/","title":{"rendered":"November 2025"},"content":{"rendered":"<h1><a id=\"one\"><\/a><img decoding=\"async\" class=\"alignnone wp-image-13683 size-full\" src=\"https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Story-1-WEB.jpg\" alt=\"\" width=\"1200\" height=\"498\" srcset=\"https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Story-1-WEB.jpg 1200w, https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Story-1-WEB-300x125.jpg 300w, https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Story-1-WEB-1024x425.jpg 1024w, https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Story-1-WEB-768x319.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/h1>\n<h1>Budget Blues<\/h1>\n<p>Serious sellers have been slashing asking prices in record numbers as the property market falters ahead of the Autumn budget. \u201cThere has been so much kite flying, that buyers don\u2019t know which way to turn,\u201d said Camilla Dell, managing partner of Black Brick.<\/p>\n<p>Partly as a result of the current market, impasse property analyst \u2018TwentiCi\u2019, reports that in Inner London, more than 86,000 homes have had prices cut so far this year, compared to 67,000 last year, a jump of 25 per cent.<\/p>\n<p>This is clearly rather good news for buyers \u2013 the last two homes Black Brick acquired for clients, were bought at substantial discounts (see below for more details). \u201cBecause there has been little or no price growth, anyone who has bought since 2014 is selling at a loss,\u201d said Dell. \u201cIf they are serious about selling, they recognise that the market is down since the peak and therefore they are not going to get their costs back.\u201d<\/p>\n<p>Dell said that current buyers fall into two camps: some are pressing to get contracts signed pre-budget, because right now they have certainty over issues of tax and costs. Others are waiting before acting. She believes that all transactions which are still going on after D-day, November 26, will be impacted if significant changes are announced.<\/p>\n<p>\u201cIt will cause people to take a pause, work out what it means for them, and then decide whether to proceed, withdraw, or renegotiate,\u201d she said.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h1><a id=\"two\"><\/a><img decoding=\"async\" class=\"alignnone wp-image-13685 size-full\" src=\"https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Story-2-WEB.jpg\" alt=\"\" width=\"1200\" height=\"498\" srcset=\"https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Story-2-WEB.jpg 1200w, https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Story-2-WEB-300x125.jpg 300w, https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Story-2-WEB-1024x425.jpg 1024w, https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Story-2-WEB-768x319.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/h1>\n<h1>Even The Darkest Cloud Has A Silver Lining<\/h1>\n<p>The travails of prime central London (PCL), and the comparatively strong performance of prime outer postcodes, is creating a unique dilemma for buyers.<\/p>\n<p>Once the price gap between buying a home in a smart part of PCL versus an excellent, but less prestigious neighbourhood a little further out, was yawning. But the 20 per cent fall in prime sale prices in the past decade, has significantly closed the gap according to Stuart Bailey, head of PCL sales at Knight Frank.<\/p>\n<p>He blames the downturn on hefty transaction costs. But he says that the cut in prices is finally starting to make buyers re-examine the benefits of a London property. In Chelsea, for example, median sale prices have fallen from \u00a31,359 per sq ft in 2015 to \u00a31,182 per sq ft in 2025. Back in 2015, homes in Chelsea were 47 per cent more expensive than those in neighbouring Fulham. Today, that premium has been more than halved to 21 per cent, opening up once unaffordable postcodes to a wider range of buyers.<\/p>\n<p>\u201cPCL certainly looks like good value compared to the peak of the market,\u201d said Dell. \u201cWe are seeing some of our clients opt to buy in more prestigious postcodes as their budgets can go further than before.\u201d<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a id=\"three\"><\/a><img decoding=\"async\" class=\"alignnone wp-image-13691 size-full\" src=\"https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Story-3-WEB.jpg\" alt=\"\" width=\"1200\" height=\"498\" srcset=\"https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Story-3-WEB.jpg 1200w, https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Story-3-WEB-300x125.jpg 300w, https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Story-3-WEB-1024x425.jpg 1024w, https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Story-3-WEB-768x319.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h1>First Amongst Equals<\/h1>\n<p>With domestic buyers firmly in the PCL driving seat, Kensington has emerged as the top neighbourhood for big-ticket purchases, toppling Chelsea and Belgravia from the top spot for the first time in five years.<\/p>\n<p>More than one in ten \u00a35m-plus sales (12 per cent), made in the third quarter of the year, were in London W8, according to new figures from estate agent Savills \u2013 although, across the board, the number of sales in this price bracket are down almost 20 per cent compared to the same period last year.<\/p>\n<p>Dell suspects Kensington\u2019s gorgeous architecture, its proximity to Hyde Park, and good schools are behind its rise.<\/p>\n<p>\u201cThe Royal Borough has cachet,\u201d she added. \u201cPeople may have a sense of nostalgia about Kensington High Street and want to be close to it. \u201cThere is quite a concentration of luxury new builds \u2013 Holland Park Gate, Lancer Square, and the forthcoming redevelopment of the Odeon Cinema for example. And Kensington has some of the most beautiful, desirable streets in London.\u201d<\/p>\n<p>Kensington is also a highly versatile postcode, with plenty of good quality flats \u2013 both new and in mansion blocks \u2013 for those seeking pieds-a-terre, as well as family sized houses.<\/p>\n<p>&nbsp;<\/p>\n<p><a id=\"four\"><\/a><img decoding=\"async\" class=\"alignnone wp-image-13695 size-full\" src=\"https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Story-4-WEB.jpg\" alt=\"\" width=\"1200\" height=\"498\" srcset=\"https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Story-4-WEB.jpg 1200w, https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Story-4-WEB-300x125.jpg 300w, https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Story-4-WEB-1024x425.jpg 1024w, https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Story-4-WEB-768x319.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h1>The Benefits Of A Brand<\/h1>\n<p>One of London\u2019s highest profile ultra-luxe developments, is moving towards completion.<\/p>\n<p>And it has been announced that the \u00a32bn, 1 Mayfair development, masterminded by billionaire businessman John Caudwell, will be managed by Dorchester Collection, which will also run concierge and hotel-style services, ranging from bed changing to pet walking to flower arranging.<\/p>\n<p>Owners of its 24 residences will have access to an on-site spa and will also be able to make priority reservations at\u00a0The Dorchester\u2019s\u00a0restaurants, bars, and spa.<\/p>\n<p>1 Mayfair is not scheduled for completion until 2027, and prices are estimated to start at \u00a335m.<\/p>\n<p>This might sound punchy &#8211; even for PCL &#8211; but high demand for branded residences is a strong global phenomenon. According to Knight Frank\u2019s The Global Branded Residence Survey 2025, the number of individual schemes has exploded from 169 in 2011, to 611 today. By 2030, there could be more than 1,600.<\/p>\n<p>Estate agent Savills estimates buyers of branded residences pay a 33 per premium compared to local prices, not to mention average service charges of \u00a315 to \u00a320 per sq ft in London. But it predicts that as the global economy continues to create millionaires and billionaires with international lifestyles, demand will continue to grow.<\/p>\n<p>\u201cA lot of ultra-high net worth individuals feel very loyal to some of these brands,\u201d said Dell. \u201cWhen One Hyde Park launched, one of London\u2019s first branded residences, we had a Middle Eastern buyer who was really attracted by the Mandarin Oriental brand. If you know a brand, have stayed in their hotels globally, buying feels like less of a risk, especially if you are buying off plan.\u201d<\/p>\n<p>London\u2019s branded residences are exclusively backed by hotel brands. However, in Miami and Dubai, you are increasingly likely to find residences marketed in collaboration with a car marque or fashion label.<\/p>\n<p>Dell has her doubts about whether these sorts of affiliations are worth investing in. \u201cIt is a gimmick,\u201d she warned. \u201cThey don\u2019t know anything about hospitality.\u201d<\/p>\n<p>Dell also sees a divide between residences with an on-site hotel \u2013 like the Raffles London at the Old War Office, Six Senses at The Whiteley and The Peninsula Hotel and Residences \u2013 and stand-alone buildings. The former, she feels, will have a more elevated, seamless standard of service for those who want a home with a really 5* feel.<\/p>\n<p>&nbsp;<\/p>\n<p><a id=\"five\"><\/a><img decoding=\"async\" class=\"alignnone wp-image-13689 size-full\" src=\"https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Story-5-WEB.jpg\" alt=\"\" width=\"1200\" height=\"498\" srcset=\"https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Story-5-WEB.jpg 1200w, https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Story-5-WEB-300x125.jpg 300w, https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Story-5-WEB-1024x425.jpg 1024w, https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Story-5-WEB-768x319.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h1>The Best Of The Best<\/h1>\n<p>Even in a flagging property market, a really special home will find a buyer. And while many buyers are sitting on the fence until the contents of the forthcoming budget are clear, that didn\u2019t stop a bun fight over the Belgravia apartment which belonged to the late Fleetwood Mac singer Christine McVie and went up for sale in March for \u00a36.95m.<\/p>\n<p>The Eaton Place penthouse in Belgravia took three months to find a buyer, after more than 2,000 online views and multiple offers. The sale, to a young European couple, was completed last month.<\/p>\n<p>There were many things to admire about this property: its location, architecture, great light, and high ceilings, and its rooftop garden. Wisely, before it went on sale, its interiors were updated.<\/p>\n<p>Dell said most current buyers are looking for a turnkey property. \u201cThe appetite for a complete project is low,\u201d she said. \u201cA beautifully, thoughtfully interior designed property \u2013 not just a boring developer finish \u2013 can make a real difference.\u201d<\/p>\n<p>There is a caveat here though: buyer beware. It is all too easy to be so enraptured by a stylish finish that you overlook serious issues with a property. \u201cDon\u2019t be blinded by design,\u201d said Dell.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a id=\"six\"><\/a><img decoding=\"async\" class=\"alignnone wp-image-13687 size-full\" src=\"https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Westbourne-WEB.jpg\" alt=\"\" width=\"1200\" height=\"498\" srcset=\"https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Westbourne-WEB.jpg 1200w, https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Westbourne-WEB-300x125.jpg 300w, https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Westbourne-WEB-1024x425.jpg 1024w, https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Westbourne-WEB-768x319.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h1>Acquisition of the Month 1: Westbourne Park Villas, Notting Hill W2 &#8211; \u00a33,250,000<\/h1>\n<p>Family buyers currently dominate the central London property market and our clients came to us because they needed to upsize and also wanted to move closer to their children\u2019s school.<\/p>\n<p>Because family houses are in high demand, there is often competition for the best homes. Despite this, Black Brick found the family a <a href=\"https:\/\/www.black-brick.com\/expertise\/case-studies\/westbourne-park-villas\/\">beautiful period house<\/a> which ticked every box \u2013 an ideal location, off-street parking, a mature, 50 ft south-facing garden, and four generous bedrooms.<\/p>\n<p>It is doubtful they would have found it alone, since it was not listed on the open market.<\/p>\n<p>Happily, our timing was impeccable. The house had been rented out to the same family for several years but they had decided to move on and the owner was keen to sell and agreed to take \u00a3250,000 off the asking price in order to seal the deal.<\/p>\n<p>&nbsp;<\/p>\n<h1><a id=\"seven\"><\/a><img decoding=\"async\" class=\"alignnone wp-image-13693 size-full\" src=\"https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Serlby-WEB.jpg\" alt=\"\" width=\"1200\" height=\"498\" srcset=\"https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Serlby-WEB.jpg 1200w, https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Serlby-WEB-300x125.jpg 300w, https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Serlby-WEB-1024x425.jpg 1024w, https:\/\/www.black-brick.com\/wp-content\/uploads\/2025\/10\/Serlby-WEB-768x319.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/h1>\n<h1>Acquisition of the Month 2: Serlby Court, West Kensington, W14 &#8211; \u00a31,275,000<\/h1>\n<p>Decisive action was required to secure this London apartment for our North American-based clients.<\/p>\n<p>They had outgrown their previous home in the British capital and were looking to upsize into <a href=\"https:\/\/www.black-brick.com\/expertise\/case-studies\/serlbycourt\/\">a secure, three bedroom, two bathroom home<\/a> \u2013 but their budget was tight for PCL.<\/p>\n<p>We were aware of an ideal property. The only problem was that it was already under offer, and had been so for a significant period of time. We maintained close contact with the selling agent and when the sale fell through, we were the first to know. We went straight in and, after negotiations, secured the apartment with a nine per cent discount against asking price.<\/p>\n<p>We also helped our clients sell their old flat and found them an interior designer to help upgrade their new home.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Budget Blues Serious sellers have been slashing asking prices in record numbers as the property market falters ahead of the Autumn budget. \u201cThere has been so much kite flying, that buyers don\u2019t know which way to turn,\u201d said Camilla Dell, managing partner of Black Brick. Partly as a result of the current market, impasse property [&hellip;]<\/p>\n","protected":false},"featured_media":13697,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":""},"tags":[],"class_list":["post-13682","market-update","type-market-update","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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