{"id":12845,"date":"2025-01-31T16:35:21","date_gmt":"2025-01-31T16:35:21","guid":{"rendered":"https:\/\/www.black-brick.com\/?post_type=market-update&p=12845"},"modified":"2025-02-01T15:43:02","modified_gmt":"2025-02-01T15:43:02","slug":"february-2025","status":"publish","type":"market-update","link":"https:\/\/www.black-brick.com\/insights\/market-update\/february-2025\/","title":{"rendered":"February 2025"},"content":{"rendered":"

<\/a>\"\"<\/h1>\n

Big Ticket Sales to Start the Year<\/h1>\n

After almost two years languishing on the market with a \u00a3250m price tag, The Holme, a 40 bedroom mansion in Regent\u2019s Park, has been sold.<\/p>\n

The deal kicks off the super prime year in style, and proves that homes will sell in London, providing the price is right. The 29,000 sq ft house, formerly owned by the Saudi royal family, was purchased by the UK subsidiary of investment manager Zedra for a reported \u00a3139m. It is not known who the end buyer is.<\/p>\n

This is not a sign of the weakness of London\u2019s super-prime market. Camilla Dell, who has seen the property, believes it took so long to sell simply because it was wildly overpriced. \u201cI always felt it was worth about half what they were asking for it,\u201d said Dell. \u201cIt needs total gutting because it is dated and in disrepair, and it is not as private as you might want with the garden backing onto the boating lake.\u201d<\/p>\n

Meanwhile, in Belgravia, an eight bedroom townhouse on Wilton Crescent, has been sold to a UK businessman for \u00a338m. He fought off four other bidders looking at the property, which went on the market last May.<\/p>\n

New research by Savills suggests returning confidence in London\u2019s prime market since the General Election and autumn statement last year. The number of homes priced at \u00a35m or more jumped by 25 per cent in the final quarter of 2024, when compared to the previous six months, with 128 homes sold for a collective price of \u00a31.59bn.<\/p>\n

These figures, plus headline grabbing deals, might suggest that Prime Central London (PCL) is back after a decade in the doldrums. \u201cYes, there are deals happening, but the truth of the matter is, there are far fewer deals happening than in the past,\u201d said Dell. \u201cPrices are still coming down, there are fewer transactions, and I don\u2019t see matters changing gear for the foreseeable future.\u201d<\/p>\n

Dell\u2019s views are backed by house price analyst LonRes. Its latest research showed that London\u2019s prime property market flatlined during 2024, with transactions down 7.6 per cent in December, compared to December 2023, and prices down a marginal 0.5 per cent during the year.<\/p>\n

\u00a0<\/strong><\/p>\n

<\/a>\"\"<\/p>\n

Suburban Superstars<\/h1>\n

While PCL\u2019s market has been treacly, out in the suburbs, there have been some strong performances from leafy, family friendly postcodes with busy high streets and good (state) schools.<\/p>\n

Data from Rightmove has highlighted strong price growth in Wandsworth, south west London, where prices have increased by six per cent year on year to an average \u00a3847,000. Crouch End, in north London, where average prices have increased 5.5 per cent, to just over \u00a3720,000, and Dulwich, south east London, where prices have hit \u00a3811,000, up more than four per cent during 2024.<\/p>\n

\u201cWe have seen a lot of activity, and competition, for three to four bedroom Victorian family houses near to transport links and good schools,\u201d said Dell. \u201cCompared to PCL, the market feels like a different country in popular suburbs.\u201d<\/p>\n

Buyers are young professional British couples, often with young children, looking to put down roots in the capital. In many cases, they are first time buyers who have continued renting for longer than previous generations would have because they want to leapfrog the traditional starter flat rung of the property ladder \u2013 and the associated buying costs \u2013 and go straight into a family house.<\/p>\n

This market is surprisingly competitive. \u201cIt is a bun fight,\u201d said Dell. \u201cWe get these calls from people who are exasperated. They are not even able to book viewings.\u201d<\/p>\n

Tom Kain, a partner at Black Brick, believes that the recent imposition of VAT on private school fees is fuelling this market, with buyers looking to spend up to \u00a33m on a family home within the catchment area of a high performing state school. \u201cThey might also be working from home a few days a week, and these areas really work for that lifestyle,\u201d he said.<\/p>\n

\u00a0<\/strong><\/p>\n

<\/a>\"\"<\/p>\n

Is The Great WFH Experiment Over?<\/h1>\n

From BT to PwC, Starling Bank to Amazon, London employers are backtracking on the work from home regimes which evolved at the height of the pandemic, and are recalling staff to the office part-time at least.<\/p>\n

The end of WFH has been hailed by Savills for driving a noticeable recovery in the office property market, with vacancy levels in London at their lowest for three years.<\/p>\n

From a residential property perspective, this trend is fascinating. Central London property \u2013 and particularly small flats without outside space \u2013 was a really hard sell during the pandemic, and prices have fallen accordingly.<\/p>\n

In the City itself, for example, average sale prices have dropped ten per cent in the past year to \u00a3801,000, according to research by estate agent Hamptons.<\/p>\n

But as workers return to their desks, there is an argument that Zone 1 apartments will soon be in greater demand \u2013 not least from the crowd who rushed out to the country during the pandemic and now want to spare themselves from long regular commutes.<\/p>\n

A smart buyer might want to get out in front of the crowd.<\/p>\n

Meanwhile, owners who have been grimly hanging on to their central London pied-a-terres for the past few years, appear to be losing hope of making a profit on their properties \u2013 or even covering their costs. As a result more stock is coming onto the market.<\/p>\n

\u201cThere is more choice, and sellers are generally unemotional about pied-a-terres,\u201d said Kain. \u201cThey have held off from selling hoping the market will improve, but there is a realisation that they are not going to make big money and they want to get on with it.<\/p>\n

\u201cBuyers have got choice, and sellers are realistic and willing to negotiate.\u201d<\/p>\n

\u00a0<\/strong><\/p>\n

<\/a>\"\"<\/p>\n

An Olive Branch For Non-Doms<\/h1>\n

Almost 11,000 millionaires left the UK during the course of 2022 according to global analytics firm New World Wealth, with the dismantling of the non-dom system blamed for this exodus of the wealthy.<\/p>\n

Last year, the government announced that it was ending the tax system which allows wealthy foreigners to live in the UK without paying tax on overseas assets and income. It is being replaced by a residence-based scheme, offering incentives to investors and wealthy foreign nationals.<\/p>\n

Three months later, Chancellor Rachel Reeves announced that she was going to water down the changes \u2013 a little. The amount of money wealthy former non-doms can bring into the UK will be increased, and double taxation agreements \u2013 treaties protecting individuals from paying tax to two Governments \u2013 will be upheld.<\/p>\n

But will it help? Black Brick thinks not.<\/p>\n

\u201cThe thing the Government is missing, and the reason non-doms are leaving, is inheritance tax,\u201d said Camilla Dell, managing partner at Black Brick.<\/p>\n

\u201cOur clients who were born overseas but have chosen to live in the UK are leaving because they don\u2019t want their entire global wealth to fall into the UK\u2019s inheritance tax system, and end up having to pay 40 per cent tax when they die.<\/p>\n

\u201cWe have got one client who bought the most beautiful house in Wimbledon two years ago. Now he is moving back to Australia, without even spending a night there, because he doesn\u2019t want all his assets falling under inheritance tax.\u201d<\/p>\n

 <\/p>\n

 <\/p>\n

<\/a>\"\"<\/p>\n

Black Brick News<\/h1>\n

Camilla Dell and Tom Kain have both been included in the latest Spear\u2019s 500, billed as a definitive expertise directory for ultra-high net worth individuals.<\/p>\n

Dell is named as a \u201ctop flight\u201d buying agent on a mission to exceed clients\u2019 expectations, whether they be Middle Eastern royals or a young family after their first home. This makes her one of just seven buying agents who have made it into the highest tier category.<\/p>\n

After more than a decade with Black Brick, Tom Kain is also recognised by Spear\u2019s for his ability to help buyers discover off market opportunities and negotiate hard on their behalf.<\/p>\n

The Spear’s 500 is recognised as the most trusted and respected publication in the market as it is not possible to buy a place in the directory.<\/p>\n

 <\/p>\n

<\/a>\"\"<\/p>\n

Acquisition of the Month 1: Clay Street, Marylebone, W1 – \u00a34,100,000<\/h1>\n

Our British buyers were after a turnkey and spacious London home \u2013 somewhere they could use when in town and their children, previously renting, could live in.<\/p>\n

With little time to search for properties they turned to Black Brick and we found them a newly-built home<\/a> in one of London\u2019s loveliest villages. Size wise it was perfect, measuring 2,665 sq ft, and it is also within walking distance of Regent\u2019s Park.<\/p>\n

We were able to persuade the developer to allow our clients an early tour of the property, before it went onto the open market, and then negotiated a 4.4 per cent discount on the guide price \u2013 working out at a competitive \u00a31,538 per sq ft.<\/p>\n

Our Prime Asset Management team is now managing the property for our clients, ensuring it is secure, maintained to the highest standard, and ready for whenever they are in London.<\/p>\n

 <\/p>\n

<\/a>\"\"<\/p>\n

International Acquisition of the Month 2: Fehrbelliner Strasse, Berlin – \u20ac605,000<\/h1>\n

This client was a German national returning to Berlin after many years living in the UK and Ireland \u2013 their sister, a previous Black Brick client, recommended our services and we were able to connect them with our partner buying agency firm in Berlin.<\/p>\n

They were looking for a home in the centre of the city and our partners helped them find a period apartment<\/a> in a historic building in his preferred neighbourhood \u2013 Mitte.<\/p>\n

The circa 800 sq ft property is currently laid out with one bedroom but could easily be converted into a two-bedroom home, making it extremely flexible. And our partners helped them secure a six per cent price reduction in one of Berlin’s most sought-after locations.<\/p>\n

If you are searching for a property overseas, please get in touch<\/a> to see how our trusted network of buying agents can assist.<\/p>\n

 <\/p>\n

<\/a>\"\"<\/strong><\/p>\n

Rental Search of the Month: Bourdon Street, Mayfair, W1J – \u00a310,000 per week<\/h1>\n

For some clients, renting makes better sense than buying, but supply of super-prime rental properties in central London is very tight. Our clients were already renting in Mayfair but, with a baby on the way, wanted to upsize.<\/p>\n

With time of the essence, we stepped in to assist, finding a 5,780 sq ft house in Mayfair<\/a> which our clients had liked, but failed to secure on their own. We negotiated with the landlord, stressing their credentials as excellent corporate tenants, and managed to get him to agree to a three year tenancy.<\/p>\n","protected":false},"excerpt":{"rendered":"

Big Ticket Sales to Start the Year After almost two years languishing on the market with a \u00a3250m price tag, The Holme, a 40 bedroom mansion in Regent\u2019s Park, has been sold. The deal kicks off the super prime year in style, and proves that homes will sell in London, providing the price is right. […]<\/p>\n","protected":false},"featured_media":12882,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":""},"tags":[],"class_list":["post-12845","market-update","type-market-update","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nFebruary 2025 | Property Market Update | Buying Agents | Black Brick<\/title>\n<meta name=\"description\" content=\"Check out our market report for February 2025 featuring industry news, advice 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