{"id":7382,"date":"2022-10-04T12:24:25","date_gmt":"2022-10-04T12:24:25","guid":{"rendered":"https:\/\/www.black-brick.com\/?post_type=guide&#038;p=7382"},"modified":"2022-11-02T15:55:49","modified_gmt":"2022-11-02T15:55:49","slug":"buying-off-market","status":"publish","type":"guide","link":"https:\/\/www.black-brick.com\/property-guides\/buying-off-market\/","title":{"rendered":"Buying Off Market"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A serious housing shortage has been one of the hallmarks of<\/span><a href=\"https:\/\/www.black-brick.com\/property-guides\/understanding-the-london-property-market\/\"> <span style=\"font-weight: 400;\">London\u2019s property market<\/span><\/a><span style=\"font-weight: 400;\"> since the start of the pandemic. As buyers rushed to pick up family homes with gardens they found, to their horror and frustration, that their choices were surprisingly limited. And as buyers return to the city centre after the worst ravages of Covid-19 subsided, they are finding that smart flats in good locations are as rare as hen\u2019s teeth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Part of the reason for the tremendous disparity between housing supply and demand is that many homes never make their way onto the property portals or estate agents\u2019 websites. They are sold \u2018off market\u2019 to buyers in the know. According to research by estate agent Hamptons International, a record 23 per cent of deals struck in London in the first five months of this year involved off market property. Back in 2007 just four per cent of all property sales happened \u2018under the counter&#8217;.<\/span><\/p>\n<h2><b>Why do some owners choose to sell off market?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For some, it\u2019s a matter of privacy. They don\u2019t want friends, colleagues, and neighbours to know that they are selling up, and they certainly don\u2019t want them to know how much their property is worth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Others, particularly high profile individuals, want to avoid pictures of their homes being available to look at online and possibly finding their way into the newspapers. They may also have security concerns about people being able to study the layout of their homes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet more go off market because it can be an excellent way of testing the market \u2013 putting out discreet feelers to gauge how much interest there is in a property, without committing publicly to an asking price. They might get a great offer and sell up privately, and if they put the property on the market, they have a good feel for the level of interest it\u2019s going to attract and what its price point should be.<\/span><\/p>\n<h2><b>How do I find off market properties?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A tricky question, because there is no one stop shop; finding a house off market can seem like finding a needle in a haystack.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Broadly speaking, vendors work through trusted estate agents, and those estate agents quietly spread the word amongst trusted former clients, current registered buyers they feel would suit the property, and of course amongst buying agents they have a long term relationship with, professional to professional.<\/span><\/p>\n<h2><b>Buying off market with Black Brick<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Last year, 42 per cent of the properties Black Brick sourced were off market, and we have a reputation for finding unique properties to which our clients would not otherwise have access.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, in March 2022 we helped our US-based clients find a London pied-a-terre. With only a week to spare they needed help lining up suitable viewings, and Black Brick found them a lovely lateral apartment on <\/span><a href=\"https:\/\/www.black-brick.com\/expertise\/case-studies\/waldron-house\/\"><span style=\"font-weight: 400;\">Old Church Street, Chelsea<\/span><\/a><span style=\"font-weight: 400;\">, which seemed perfect. Although it was being sold off market, the owner agreed to allow them to see the apartment, and their competitive offer &#8211; \u00a3158,000 less than the original \u00a33.495m asking price &#8211; was accepted.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The year before, we helped clients to <\/span><a href=\"https:\/\/www.black-brick.com\/expertise\/case-studies\/off-market\/\"><span style=\"font-weight: 400;\">upsize in Dulwich<\/span><\/a><span style=\"font-weight: 400;\">, a desirable family suburb known for its fiercely competitive housing market. After an extensive but unfruitful search via local estate agents, we changed our approach and wrote directly to owners in the area. We quickly received a reply from the owner of a perfect five bedroom property, with a carriage driveway and 100 ft garden. With no competition, we were able to close the sale at a sensible price of \u00a34 million, giving our clients a property to call home for the next 20-30 years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Searching off market also lets us find properties within very strict criteria. For instance, our Hong Kong clients were looking for an apartment within just six specific streets in South Hampstead. Before their return to the UK, the Black Brick team found an off market apartment on <\/span><a href=\"https:\/\/www.black-brick.com\/expertise\/case-studies\/goldhurst-terrace-2\/\"><span style=\"font-weight: 400;\">Goldhurst Terrace<\/span><\/a><span style=\"font-weight: 400;\">, were the first in to see it, and had agreed terms within a week \u2013 avoiding a bidding war with other prospective buyers and negotiating \u00a350,000 off the \u00a32m asking price.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our track record speaks for itself; buying off market can be a fantastic way to find unique properties, beat out the competition, and negotiate significant discounts.<\/span><\/p>\n<h2><b>What are the advantages of buying off market?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When there is a shortage of houses for sale, being able to access a secret supply of potential homes is clearly important. Even in normal trading conditions if you are after something very specific you can\u2019t afford to leave any stone unturned.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting in to see a property first, or being amongst only a very select group of potential buyers, may help you avoid getting carried away in a competitive bidding situation.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finding an a property off-market can seem like finding a needle in a haystack, but it doesn&#8217;t need to be. Last year, 42 per cent of the properties Black Brick sourced were off market, and we have a reputation for finding unique properties to which our clients would not otherwise have access.<\/p>\n","protected":false},"featured_media":7454,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":""},"topic":[],"hub":[253,255],"class_list":["post-7382","guide","type-guide","status-publish","has-post-thumbnail","hentry","hub-buyers-guides","hub-all"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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